Internet celebrity stores are quickly outdated , why do many Internet celebrities still open physic

Internet celebrity stores are quickly and easily outdated, and the reason why many Internet celebrities choose to open a physical store is mainly because they think that they can earn more money by opening a physical store. In this way, using their fame can gradually drive the development of business, and some Internet celebrities do not consider that it is not easy to engage in offline business. Among them, like the hot pot restaurant opened by Chen He, it is to use the star benefits to drive more people to the first pot restaurant, but in less than a year, many franchisees have said that they have lost all their money.

It is precisely because there is no money to be made that celebrities begin to gather the wool of fans. <>

The so-called Internet celebrity store just took advantage of the fame at the time to drive more people to start a business. When some Internet celebrity stores invest, they will tell the investors in advance that as long as they invest in the physical store, there will be celebrities to promote them, but in fact, not only are there no celebrities to promote the Internet celebrity store. When celebrities lose a certain popularity, the number of people who go to physical stores to consume will become less and less, and in recent years, due to the recession of business, whether it is a store opened by a celebrity or a store opened by an Internet celebrity, it will be seriously affected.

For some netizens, when they go to check in to the Internet celebrity store, they also check it 1 or 2 times with the fame of the Internet celebrity, and they will not consider going frequently. Because there are more fans who like Internet celebrities, even if one or two people are attracted, there will be more people going to the Internet celebrity stores to check in in the future. When some people go to the first time, they just want to have a sense of freshness, and when the novelty passes, they will feel that there is not much difference between such a store and an ordinary store.

Even Internet celebrities are just like fireworks, fleeting. <>

As an Internet celebrity, if you want to start a good business and do a good job in your own offline physical stores, in the process of publicity, you must bring better items to consumers and fans who love you. It is necessary to let fans get the best treatment, so as to attract more fans to bring others to the physical store to check in. Don't try to catch the wool on a person's body, but take a long-term view.

Because these Internet celebrities have star benefits and fame, many people will go to the store to buy things in order to see Internet celebrities.

Internet celebrities are famous, and they also think that these people will definitely want to cut leeks in order to see that they come to the store to buy things.

Flow rate. There must be some advertising, and there should be some publicity, so that these can become a good survival in life, and there will be a good income.

As the name suggests, Internet celebrities are Internet celebrities and Internet celebrities. After they become popular, they will have a large number of fans who trust him more, so he will start to bring things and promote things, so it will produce the product of the Internet and Internet celebrity effect.

Recently, with the popularity of "Internet celebrity stores" such as Heytea and Master Bao, controversy and questioning have also continued, mainly focusing on hiring people to queue up, hunger marketing, etc. Hey Tea and Master Bao are very popular, right? Is there a lot of friends in the circle of friends?

However, regardless of whether it is good or not, how do these "Internet celebrity stores" do it?

The amount of "** in the Internet celebrity store is so high, why is there only one cash register? The answer is, deliberately.

Taking milk tea as an example, generally the store is called to take away a cup of good food, but in the Internet celebrity store, it is often good for 8 cups or 10 cups, and at the same time call people to take it, so that people are backlogged in the store, so that the store is full of people waiting to pick up the order at any time, the purpose is to create a hot scene and attract passers-by to stop.

In addition, the long queue is also deliberate by the "Internet celebrity store". I learned from an interview with scalpers that Master Bao hired filling staff from different teams to queue up for at least a month; Heytea's investment is huge, and more than 300 people were hired to queue up on the first day.

The scalper also revealed that the composition of the fake queue is still very particular, there are students, young people, white-collar workers, and middle-aged people, and they can't arrive together, but must arrive in batches. People in line are generally recruited online, and some aunts come to line up when they give a block.

Under normal circumstances, if you queue for 10 days, your popularity will naturally be boosted. The store's profits have naturally increased.

In today's period of rapid development, we can often see an endless stream of Internet celebrity food, which always suddenly becomes popular, and after a period of limelight, it quickly disappears from people's field of vision, always lasting for a short time, and the vitality is very weak.

We often see some restaurants, beverage store advertisements ** shot mouth-watering, long queues in front of the store, to the online platform to search for relevant reviews, swiped several pages are also praised, at this time our curiosity was hooked: their things look delicious, there are so many people in line for their family, and there are so many praises, that should be pretty good, right? I'm going to give it a try, too.

But in fact, this may just be a marketing trick, and the people in line may be invited by the merchant to fill the field, and many of the online reviews are trolls. When we actually buy and try it, we find that it is basically not as delicious as advertised, and the experience is not as good as we imagined, so we will despair and will not become repeat customers. There is a serious discrepancy between the eating experience and the advertisement, which is a big factor in the weak vitality of Internet celebrity food.

Many Internet celebrity delicacies are actually very low, but with one more gimmick, the price has doubled several times. We all know that many modern people like to hunt for curiosities, like new things, and like to follow trends. If a new Internet celebrity delicacy is launched, and everyone buys this Internet celebrity delicacy, I don't buy it and eat it, as if I am out of step with society, and I have no common topic of discussion with the people around me.

Therefore, when the new Internet celebrity food comes out, the old Internet celebrity food is forgotten by people, and after the wind of this Internet celebrity food blows, a new wind blows. From time to time, we need to update the generation to absorb customers from time to time, and after we follow the updated Internet celebrity food from time to time, one day we suddenly found that the Internet celebrity food that we used to need to queue for two or three hours to buy has long disappeared, and we don't even know what time it is, and it has disappeared from people's field of vision.

The weakness of the vitality of online celebrity food is actually due to the impatience of modern society. Customers only pursue novelty and can't be loyal to a certain kind of food, while merchants only pursue profits, can't make products well, and can't catch customers' stomachs.

Because they pay more attention to publicity and do not pay attention to the quality of the product, people will have the attitude of giving it a try when the heat is relatively high, but many consumers feel that it is not as good as they imagined, so there are fewer repeat customers.

The popularity of the queue of online celebrity stores shows that it is quite popular, and it is the time when consumers are rushing to it. Nowadays, when there are no longer people queuing at the door of some online celebrity stores, it is actually a sign that they are beginning to decline. Let the catering industry realize that the essence of the Internet economy is the eyeball economy, accumulate word-of-mouth through the Internet, let consumers have curiosity and herd psychology, and can quickly increase customer flow.

Because Internet celebrity stores only became popular after some popular bloggers visited the store, but in fact, these so-called Internet celebrity stores only sell appearance or make money by selling appearance, in fact, the taste or quality of the product is not good.

Now in this Internet age, everything is developed. Internet celebrity shops have also become popular all over the country in the past two years, and now the market is slowly saturated. A mediocre small shop, if you add the word "Internet celebrity", it will become very popular.

Because people nowadays keep up with the trend and keep up with the fashion hotspots, if this small store is an Internet celebrity shop, then his ** volume will be very large. There will be a lot of people who will promote it, and it will be touted very well. <>

1. Why do you want to become an Internet celebrity shop?

The so-called Internet celebrity shop refers to the meaning that many people agree with and agree with him. Identify with what makes him special. If he becomes an Internet celebrity shop, then he will usher in a lot of popularity.

It caters to the Internet celebrity popularity of the times. No matter what you do, it's going to be hot. Let the ordinary small shop of Pingpu have been doing a boom since then.

Second, what if it is not an Internet celebrity store.

Not all small shops will become Internet celebrity small shops. If you don't become an Internet celebrity shop, is there no way out? Actually, this is not the case.

If there is a good small store reputation, there is no need for such hype. He has a lot of repeat customers. It's all proven by their own strength.

Well, they don't hype up like an internet celebrity shop, they just do their business ordinarily. Let more and more people know him through word of mouth. It's all genuine, and it won't be adulterated with fake things.

3. One step at a time is true.

Although it will be popular for a long time to become an Internet celebrity shop, once the popularity goes down, it will become even more deserted than ordinary shops. Because there are many people who go to the word Internet celebrity, their focus is not on the quality of things at all, but on the popularity of society. These people are too.

Satisfy your vanity and curiosity. They didn't really like it. It's just to conform to society.

Therefore, if you want to make the small store better, you must work hard through your own efforts. Don't try to take shortcuts.

Of course, it is not the only way out, because becoming an Internet celebrity does not maintain its popularity, nor does it make its regretful brand louder.

It's not the only way out, we can innovate the small store independently, have our own unique design for the small store, and create our own characteristic small store.

Summary. Moved the offline shopping guide to the online - the Internet celebrity brand has gained a lot of traffic, forming a dominating screen effect on the Internet, and its essence is to improve the offline shopping guide and move it online.

The process of building a web brand is the following steps:

Moved the offline shopping guide to the online - the Internet celebrity brand has gained a lot of traffic, forming a dominating screen effect on the Internet, and its essence is to improve the offline shopping guide and move it online.

Diversified explosive product thinking of selling points - to be a brand offline, you must first position the category and characteristics, and then repeatedly convey them to consumers, while online is just the opposite, and all the selling points and feature elements that consumers may accept are disseminated through functional demonstrations into keywords, so as to select explosive products.

Three-dimensional content dissemination to achieve mental popularization education - the most critical step for Internet celebrity brands to achieve a deal is to transform products into content, and complete the popularization of brand awareness through the dissemination of the whole network.

The provision of consumer demand solutions - the biggest feature of Internet celebrity products is to provide a full range of solutions around the needs of a consumer.

Good word-of-mouth service tracking - Internet celebrity brands attach great importance to the word-of-mouth of consumers, and then improve the product through the monitoring and feedback of word-of-mouth, forming a virtuous circle of better and better word-of-mouth, which cannot be achieved by traditional brands.

The decline of the Internet celebrity store starts from no one queuing, and Wang Hongyanhong's fast and cool is also fast, mainly because the best thing about the Internet celebrity store is that the marketing method is to quickly start the brand in a very popular way at the beginning, so that everyone comes to the Internet celebrity store to line up, but it is often ignored that when running a restaurant, the most important core is the quality of the product, and the product is also the main factor that determines how far the restaurant can go and how long it can go. Moreover, the owners of many Internet celebrity restaurants are also some laymen, who do not know enough about the catering market, and only consider a short-term development and ignore a trend in the future, which can easily lead to a flash in the pan. When the quality of the brand deteriorates, many consumers often do not go to the online celebrity store again, so this will also make the online celebrity store cool very quickly, which is also an inevitable result.

Internet celebrity stores are a popular trend at present, and most people have great prejudices about many Internet celebrity streets, and they will feel that blindly pursuing Internet celebrity stores is a very irrational behavior. This is also because of the development of the Internet, with some hot spots on the Internet, or young and beautiful fashion bloggers as the image representative, on the social ** to focus on popularity for sales, and these Internet celebrity stores have a routine, that is, as long as their own brands begin to become popular, they will join the chain, but this will also produce a lot of uncontrollable factors in the process of operation, which will make many new stores into decline.

Now the Internet celebrity label on the Internet is relatively large, as long as the product style is good-looking enough and the store decoration is exquisite enough, in most cases, it can capture the psychology of many people's consumption, and it can attract many consumers to come to the store to consume, and then enhance the popularity through consumers, and then use some crystals to make the Internet celebrity store explode in a short period of time. In fact, in this case, it is only the consciousness and enthusiasm of consumers, as long as the enthusiasm passes, it is not possible to retain the hearts of customers through products, and most consumers will shift their consumption goals, which will make the Internet celebrity store outdated.

In the end, only by doing things in a down-to-earth manner, polishing product quality, and serving attentively can the online celebrity store go further, because only good products can persist in doing it and gain real recognition from consumers.