There is a wave of store closures in online celebrity stores, what is the main support point of on

Freshness. Now a large number of online celebrity stores have closed their doors, so the main support point of these online celebrity stores is that the freshness of their immediate product launch can quickly attract a group of loyal fans, but this group of loyal fans is only limited to the freshness of his product, if there is no continuous addition of appropriate freshness in the later stage, then these people will lose confidence in the product and the brand and leave, and the purchasing power of the brand will be separated from the dependence on the brand. Therefore, the current Internet celebrity store should pay more attention to the quality and later maintenance, so as to better stabilize their own brand, and a certain share in the market can allow more people to know their brand, rather than a flash in the pan.

1. Why are there a wave of online celebrity stores closing?

Because the flashpoint of many Internet celebrity stores mainly comes from the freshness of consumers to their products and the subsequent service does not keep up with the previous service attitude and enthusiasm, it will lead to a sharp decline in consumers' attitude towards the Internet celebrity store, and the Internet celebrity store does not carry out too much maintenance in the later stage, increasing the stickiness and increase of fans, which will lead to a large number of Internet celebrity stores There is a wave of closures. Instead of blindly focusing on making money and developing downlines, we should pay more attention to the eyes and mood of consumers, so as to better maintain the benefits of the brand and bring sustainable benefits to ourselves. <>

2. What is the main support point of the online celebrity store?

Its support point mainly comes from the freshness of the product, and the freshness brought by entertainment products can reach a large number of consumers, but once this freshness passes, then this Internet celebrity store will disappear from people's sight like a flash in the pan. And give full play to the power of the brand to the strongest and largest. <>

3. What is my idea?

The main support point of the online celebrity store is the popularity and attention rate, through a large number of consumers queuing up to buy, to improve the market of goods, to obtain a certain profit.

The main support point of online celebrity stores lies in their economic effect and traffic, if there is a lack of traffic and guidance, they will have no income and cannot achieve economic effect.

The main support point is the traffic and popularity brought by Internet celebrities. Influencers can attract a large number of followers.

Personally, I think the reason why the influencer brand has fallen to this point is mainly because the products of the influencer brand have not been supported and loved by consumers for a long time.

There are many people who prefer live broadcasting, and in the process of live broadcasting, they will also feel that the products sold in the live broadcast room are very good. So in this case, they will choose to make a purchase. As a result, there are many Internet celebrity brand stores in the market, and these stores can reap relatively high profits at the beginning.

Store closures and exits, as well as market contraction.

First of all, from the current situation, there are many Internet celebrity brands whose products have closed stores, withdrawn from the market and contracted the market. And it has also made many bosses engaged in Internet celebrity brand products begin to change their industry direction. As a result, we feel that the products of Internet celebrity brands do not seem to be loved by consumers.

Therefore, many consumers have begun to choose to refuse to buy products from influencer brands. <>

It has not been supported and loved by consumers for a long time.

The second reason why we call the products of Internet celebrity brands is mainly because these brand products have a relatively high system on the Internet. And there will be many public figures who endorse these products, so these products will become relatively famous Internet celebrity products. However, in the process of purchasing these products recently, consumers not only need to pay relatively high **, but also cannot enjoy relatively high-quality quality.

So in this case, the products of the influencer brand have not received long-term support and love from consumers. <>

My personal opinion on influencer brands.

In the end, I personally think that the reason why these bad phenomena occur in Internet celebrity brands. In fact, it also has a lot to do with the way Internet celebrity brands operate. If the products of the Internet celebrity brand can ensure the relevant quality, the price will become more reasonable.

I believe that Internet celebrity products will be able to have better sales in the market, after all, for any consumer, they hope that they can buy genuine products.

That's because Internet celebrities are only temporarily popular, and they can't last long.

In fact, it is because the quality of the spine things they sell is not very good, and they have received a lot of bad reviews when they sell more, and slowly everyone is reluctant to buy their products.

Because these brands don't know how to run stores, and the quality of the products is not good, so this is the case.