Do you have an understanding of cross border e commerce multi platform operation?

Among cross-border e-commerce sellers, some are interested in choosing a single platform to develop specialization, while others believe that multi-platform operation is easier for companies to grow. Some sellers pointed out that the development of multiple platforms not only inspires e-commerce operation ideas, but also has more possibilities for the way forward. My personal suggestion is that this can be handed over to a specialized cross-border e-commerce ** chain platform in the early stage.

For example, the dropshipping model of the overseas warehouse of Global Huapin allows you to select products on the platform with one click, or you can host your own supply in the overseas warehouse of Global Huapin, anyway, you have to think of various ways to ensure the quality of goods and logistics speed.

10 years of experience in cross-border e-commerce operation, just ask questions directly.

Of course, when carrying out cross-border e-commerce multi-platform operation, there are some key points that cannot be ignored:

1.We must grasp the most core platform and study a platform as our absolute base to ensure the basic profits of the team;

2.Different platforms try to let different professional teams operate the store to ensure sufficient focus and professionalism;

3.When multi-platform operation, the chance of information errors on the chain also increases, and it is necessary to equip an efficient chain system to support the operation, so as to flexibly meet the needs of the market;

4.The products between different platforms should be related categories as much as possible, and try not to develop a large number of SKUs, which will cause management problems;

5.Choose a powerful auxiliary management tool to support the overall operation management, save manpower and material resources, and manage efficiently.

In fact, multi-platform and multi-operation has become more and more a trend, and it has become particularly important to avoid the problem of association. So how should sellers avoid the related problems when conducting cross-border e-commerce multi-platform operations?

At this time, you need a secure multi-store management tool for cross-border e-commerce sellers! Purple Bird Super Browser is such a good cross-border e-commerce operation tool, one-stop easy to solve the management problem of multiple stores on Amazon and other e-commerce platforms. There is no need to build a self-built server, and the web page can be directly logged in and used, saving the cost of self-built lines; You can also add unlimited operators and have different permissions for different operators, so that the cross-border e-commerce platform can think that different sellers are operating differently and avoid the risk of association.

In addition, the super browser also has operation records for the record, which can check the use and login status of the store at any time, grasp the operation trend of the store, and ensure the safety of the store. It is an indispensable assistant for the multi-platform operation of cross-border e-commerce, and you deserve it.

The advantages are actually quite obvious, multiple platforms are multiple channels. If you have already done a solid job on one platform and want to increase the number of orders, going to other platforms is equivalent to opening a branch.

But there are drawbacks to considering, for example, you may not be familiar with how a channel works or understand the consumers in a region, so you put your energy into other distribution platforms, and in the end, none of them will do well.

If you have already stabilized a channel, then when choosing other platforms, you should pay attention to analyzing what the additional costs of adding a new platform will bring to you and whether it is within the scope of your operational capabilities.

For example, if you are already a seller in Europe and start to consider multiple platforms for distribution, there are many options, for example, Rakuten, France, is a platform with relatively low distribution costs. There is no *** gold, and there is no need to stock up on goods, it is really a distribution channel, and you can ship goods from the original warehouse. Another example is CD, the cost of margin is a large amount of money in the first place.

Understand before you move forward.

Finally, not all platforms are suitable for your category. Some platforms specialize in certain categories, and the categories in the fields they are good at are shipped very strongly, but the categories that do not match the style of the platform are rarely traced. Therefore, it is also necessary to find out whether the platform has a category bias.

Now that the domestic e-commerce is basically saturated, the cross-border e-commerce business has a very large prospect, I personally recommend that you find a special merchant service company, Youzan's cross-border e-commerce is specialized in this area, to help you fully formalize, the strength is relatively strong, you can go to their official website to understand.

For the construction of cross-border e-commerce platforms, the optimization and promotion of various search products, the maintenance, reconstruction and expansion of e-commerce platforms, and the development and profitability of online products. From back-office optimization to market creation, to market creation and execution services.

There are similarities between e-commerce operations and enterprise operations, including research, product positioning, management classification, development planning, operation planning, product control, data analysis, analysis execution and follow-up. However, the object of its execution is different from that of the physical product. The object of e-commerce operation is the subsidiary publicity and promotion products of the e-commerce platform developed, designed and constructed according to the needs of the enterprise.

1. B2B is a business-to-business online transaction B2B refers to Business to Business, that is, the e-commerce of merchants (generally referring to enterprises) to merchants.

3. C2C means e-commerce between consumers and consumers. For example, if a consumer has an old computer and sells it to another consumer through an online auction, this type of transaction is called C2C e-commerce.

4. C2B is a kind of e-commerce model, that is, consumer to business (customer to business). The consumer-to-business (C2B) model, which first became popular in the United States, may be an interesting experiment.

The core of the C2B model is to form a strong purchasing group by aggregating a large number of users, so as to change the weak position of one-to-one bidding of users in the B2C model, so that they can enjoy the benefits of buying a single commodity with the largest wholesaler. At present, very few domestic manufacturers really fully adopt this model.

View reviews and customer chats; 3.Promote and optimize the promotion of free traffic and paid traffic; 4.Register for official or third-party events; 5.

Merchandise art improvements.

E-commerce operation is mainly responsible for the daily operation of the store, the optimization of SEO and the operation of paid traffic. The daily operation of the store refers to the maintenance of store products, the listing and removal of goods, the evaluation and maintenance, the number of inventory, assisting the artist in making the detail page, improving customer service, maintaining the store praise rate, etc., which are relatively basic and need to be done every day.

It refers to a new model in which buyers and sellers from different countries or regions clear customs by mail or express delivery through the Internet, digitize the traditional display, negotiation and transaction links, and complete the import of products.

The work of cross-border e-commerce operation is to do product promotion, optimize rankings, plan and write content, analyze data, stores and products, and improve a transaction rate.

1. Complete the sales index tasks and operation management of each channel according to the requirements of the cross-border business department.

2. Responsible for the follow-up of the cross-border integrated platform.

3. Responsible for the general control of cross-border e-commerce channel sales, follow up the progress of each accompanying channel, manage and expand the system of online distributors and agent operators.

4. Responsible for implementing and cooperating with the company's related marketing activities, and planning marketing and promotion plans for various channels of cross-border e-commerce.

5. Regularly count sales data, adjust sales strategies in a timely manner, and make timely adjustments and suggestions according to various analyses.

Benefits of cross-border e-commerce operations

At present, the cross-border e-commerce industry is very competitive, and the profit margin is very low. From a macro perspective, it is mainly influenced by several factors. First, the impact of policies, such as the current cross-border e-commerce operation, many of which are first liberalized for imported products, and then gradually liberalized for export products.

In fact, for the growth of the domestic market and leaving a certain space for the development of domestic businesses, this policy change is still necessary.

Second, the impact of competitionFrom the current market structure, the development of cross-border e-commerce is increasingly inclined to B2B and B2C. In the coming years, the advantages of B2C will gradually diminish, and the advantages of B2B will increase. This is beneficial to the development of the domestic B2C market, and in the long run, whether it is B2C or B2B, it will eventually move towards comprehensive development.

Cross-border e-commerce has developed at an astonishing speed in recent years, with four mainstream platforms: eBay, Amazon, Wish and AliExpress, as well as some new platforms that have developed rapidly, such as Lazada, Shopee, etc.; If you want to do a good job, it is better to go to the cross-store APP** first, and then upload the product with one click, there is a professional cross-border team to help you operate and solve the problem of logistics delivery, and the payment will be automatically reflected in the account rolling, which is a good opportunity for traditional small and medium-sized enterprises to do cross-border e-commerce.

Recently, many cross-border e-commerce sellers have chosen to operate on multiple platforms to expand traffic, attract more consumer groups, and thus obtain more revenue. So, how should sellers manage multi-platform operations? E-Warehouse ERP supports 60+ mainstream cross-border e-commerce platforms on the market, which allows sellers to easily manage multi-platform orders and update inventory information in real time.

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The user interface of the ERP system is simple and clear, easy to operate, so that users who do not understand technology can quickly get started. At the same time, the system also supports multiple languages and currencies to help sellers better overcome language and cultural barriers and carry out overseas business.

In terms of order management, the e-warehouse ERP system supports the customization of a variety of order statuses, which is convenient for users to process orders and track logistics. At the same time, the system also supports a variety of logistics solutions and multi-channel delivery, making order processing more efficient.

E-Warehouse ERP also has a powerful financial management function, which can automatically reconcile accounts, and it is convenient to view the flow of funds and financial data statistics.

After 10 years of technical precipitation, E-Warehouse ERP has helped 1000+ billion-level sellers and 30,000+ growing sellers to get through the world, providing a one-stop ERP management system for Chinese merchants to go overseas on multiple platforms. In general, E-warehouse ERP is a cross-border e-commerce ERP system that integrates multiple functions such as order management, logistics management, financial management, and customer management, providing sellers with a complete set of efficient business solutions, which is a very excellent choice. <>