How to improve the profit of dry cleaners in summer, and is dry cleaners doing good business in summ

Clause. 1. Through these intimate services, it can effectively compete with other dry cleaners.

The main reason why summer is the off-season for dry cleaners is that there are fewer customers in summer, if in the daily store operation, the implementation of free buttons, dry cleaning can be free sewing, etc., through these intimate services, you can effectively compete with other dry cleaners and win more customers.

Clause. 2. Formulate relevant plans for daily holiday activities in summer.

For example, Mother's Day 20% off for married women, 7% off men's laundry on Father's Day, etc., these activities can not only attract customers, but also maintain a good relationship with customers and attract repeat customers.

Third. Summer is the peak time for cleaning and care for sofa covers, carpets, etc., in many homes, and this group of customers is mostly housewives. Therefore, in response to this situation, dry cleaners can launch relevant discount campaigns for such groups.

Clause. Fourth, dry cleaners can develop corresponding marketing plans for white-collar workers to attract customers.

For white-collar workers, summer is mostly high-end shirts, suits, and skirts, and these high-end clothes need to go to the dry cleaners to seek professional care and protection, and with the increase in summer temperature, the frequency of clothing replacement will increase, and the number of consumption will also increase. Therefore, in the summer, dry cleaners can develop corresponding marketing plans for white-collar workers to attract customers. Isn't this the source of customers?

The above are a few ways to maintain the profits of dry cleaners in the summer, and I believe that there should be many similar methods, and operators need to use more brains and think more. Ponder and study the situation of the dry cleaner itself.

Go to the hotel and ask, pick up the hotel work like a bed sheet and a bath towel.

Whether the dry cleaners do well in the summer depends ultimately on how the operator operates. Generally speaking, summer is the off-season for dry cleaners, but it is not that there are no opportunities to make money, and you can still find ways to expand your business, so that you don't even have a business.

1) Plan and launch laundry activities to attract new customers and maintain old customers.

In summer, due to the weather, temperature and other reasons, people are thinly clothed and can be washed at home, unlike thick clothes in autumn and winter, they can only go to the laundry.

Summer dry cleaners can launch cool monthly laundry activities, along with value-added services of disinfection and ironing, so that customers feel that they are worth the money, and there is an essential difference from home cleaning, which gives customers a reason to come to their homes. But you can't blindly damage the brand at the lowest price, and it is wise to position yourself reasonably, so you should think carefully.

2) Expand your business.

For example, the professional care of curtains, carpets, sofas and other leather products in daily necessities, in fact, the dry cleaning industry is also a service industry, and only by meeting the various needs of customers can we gain the trust and support of customers.

In addition, you can also take the initiative to attack the strategy, through the expansion of group business, such as hotels, enterprises and institutions, wedding photo studio bed sheets, wedding dresses, carpet cleaning business, to achieve business value-added, this large customer single washing volume is large, but also relatively stable, drought and flood protection, but also for the dry cleaners to bring a new direction.

3) Throttling. Dry cleaners should also consider appropriate throttling in the off-season, starting from dry cleaning equipment, labor, etc.

In summer, the equipment in the store can be inspected and renovated to improve its energy-saving and efficient performance and reduce losses, which is not only for the off-season flow, but also for the second half of the peak season to prepare for more profits; In terms of labor, you can use the summer to give employees more time to rest, or collective team building, increase team cohesion, etc., reducing personnel turnover is also saving personnel costs.

Dry cleaners are in the peak season in winter, off-season in summer, if it is a new store, it takes 1-2 months to run in, so open a store in summer, you can have enough time to learn all kinds of technology, if you don't master the technology, you will have a super headache when you open a store in the later stage, there are definitely not many laundry in summer, but if you have a foresight, you can develop it in the summer, wash shoes, wash bags, and also have income; If you open a store in winter, it is best to save some of the rent, and you can take over the job as soon as you open, but the disadvantage is that if you are not familiar with the business ability, you will be in a hurry and more tired...

In contrast, dry cleaners business in the summer are not so good.

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Opening a dry cleaner is highly profitable, and if you want long-term stable development, pay attention to the following factors:

The location of the store is appropriate, a good market and a good store location often bring good customers, customers are stable and loyal, and the business is naturally not worried, if your store is open in a remote or inappropriate place, the business must be affected.

The mode of operation is appropriate, which mainly includes two aspects, technology and service, the main purpose of the consumer of the dry cleaner is to wash the clothes, if your dry cleaner is not even clean clothes, how can you expect repeat customers? In addition, customers now care about the experience of service, and they need humanized, sincere and enthusiastic service to impress customers.

knows how to market, and the wine in this world is also afraid of deep alleys. Dry cleaners are self-contained, your technology and service are good, but also marketing, can not wait for customers to come to the door every day, you can do more, promote, publicize your store, you can also take the initiative to cooperate with other corporate stores to achieve a win-win situation.

If you want to increase the profit of the store by opening a dry cleaner, you can only increase the number of these clothes, because the dry cleaner needs these machines and tools and these procedures are indispensable, so it is only through some large number of clothes washing to obtain this profit.

But with the development of science and technology, the Internet can be used, you can hang foreign objects in your shampoo shop, and the Internet industry is to draw a name on the **, which will attract a lot of people to dry wash in your place.

In addition to laundry, there are many other needs, so it is difficult to win in such a fierce market competition if the dry cleaner is only limited to laundry, and the establishment of a diversified business model can effectively increase profits.

Moreover, the technology and equipment of dry cleaning are also constantly improving, and now the dry cleaning shop can also develop businesses such as shoe washing, luxury care and even household goods cleaning, and there are more channels for income, and the profit of the store will naturally increase.

Here, I would like to say to those who want to open a dry cleaner, if you want to open a dry cleaner well, you must first understand the following points:

One. Don't rush for quick success and blindly follow the trend.

Just seeing that the dry cleaning industry is profitable, I blindly invested. The market investigation was not in place, the technology was not mastered, and the store was opened in a hurry. After opening the store, I lacked patience, and I felt that I couldn't do it after a few days.

Remember that there is a process for the profitability of dry cleaners, and its profit model is to grow in stages, and the most important thing in the early stage of opening a store is to accumulate customers, spread popularity, and quickly open the market in order to do it for a long time.

Two. Shoot when it's time to make a move: Don't miss out on a good market and a good opportunity because of your indecisive character.

Many people envy others for making money and want to do it, but they are afraid that they will not do well and lose money. So I looked at it all the time, inspected many stores, and inspected many brands, but finally couldn't make up my mind. I finally had the confidence to do it, and found that there were already people in the business district doing it, and then I gave up again.

You know, success is reserved for those who dare to think and do, not for those who think more and do less. The so-called wealth is in danger, and those who don't even dare to try are destined to become big things.

Three. Now that there are so many dry cleaning franchise brands, which brand should I choose? The most important thing in the choice of a brand is to conform to the market and its own investment positioning.

The market is large, and the washing demand is of course more promising to join the high-end laundry brand, and the market that has not yet developed, or the county area, it is a good choice to open a small and medium-sized dry cleaner. The most important thing to choose a brand is to examine the brand's equipment, services and market reputation, the equipment is shoddy, the highest quality can not be selected, the follow-up service capacity is not enough, the brand reputation is not good, only the brand with three elements at the same time is the most valuable investment.

Four. Too much money is entangled.

1. Tangled equipment. About the equipment, you need to understand the material, equipment capacity, solvent used in the equipment, the economy of the equipment, the service life and many other factors, don't just listen to the publicity, go to see on the spot, if you inspect a certain brand has not even seen what the equipment looks like, then it is not very worrying. In addition, the service provided by the brand is also a very important factor.

2. Open a big store or a small store. This is not decided by us, nor is it determined by your subjective will, it must be determined by the market. Big stores must make a lot of money, but the investment is large, and it requires excellent psychological quality.

The small shop has a small investment, the ship is small and easy to turn around, and the cost is fast, but it lacks competitiveness, and the profit margin must not be as broad as that of a large store.

3. How much money can you make by opening a dry cleaner? The master introduces the door, and the money depends on the individual. It's a matter of your personal self-confidence, and if you don't think you can do it, then don't do it.

Opening a dry cleaner is an industry with low risk and high profits, but it is not an overnight rich, but a rich fortune that you need to do and work hard for.

？The first thing to ask about investing in business is the question of whether to make money, and only industries with good returns and making money will be loved by investors. The dry cleaning industry is a good project with high profits and low investment costs, so there are countless investors who pay attention to the dry cleaning industry.

However, no matter what the industry, there is a peak season, and dry cleaning projects are no exception, so? In the last century, due to the limitation of people's living standards, the dry cleaning industry in the domestic development market is sluggish, and the dry cleaning shop not only does not make money in the off-season, but even has the worry of losing money. Generally, dry cleaners are very profitable in the peak season, but they have to spread out some more in the off-season, so that they can't make much money a year by opening a dry cleaner.

However, in recent years, the dry cleaning industry has undergone earth-shaking changes, the dry cleaning industry has broad market prospects, large and small dry cleaning shops have sprung up, and there are more and more dry cleaning franchise brands on the market.

So, in the face of the current dry cleaning market environment, how can dry cleaners make money in the summer? I don't know if you have noticed all kinds of hotels, restaurants, wedding photo studios, towels, tablecloths, curtains, sofa covers, bed sheets**, car cushions, and high-end clothing fabrics and leather bags worn by people in the streets and alleys. In fact, this business opportunity is around you, passing by you every day, but you don't pay attention to it and don't find it, just like the sentence "In fact, beauty is around us, but we don't find it".

According to my many years of dry cleaning market research, to open a dry cleaning shop to be good at innovation, break the old business ideas, for example, in the summer dry cleaners to the wedding photo studio to undertake the dry cleaning business, as long as to undertake 1-2 large wedding photo studio dry cleaning business, the profit of the dry cleaning shop will not be lower than the profit in the peak season. And the dry cleaners also have business to do in the summer, don't be discouraged, as long as you properly carry out some ** preferential activities and other activities, other dry cleaners are idle in the summer, and your dry cleaners can still be profitable in the summer! With the reform and opening up, why do many foreigners like to come to China to make money, and they can always easily make a lot of money?

In fact, today's dry cleaners have long since moved away from the traditional single profit model and turned to a multi-business parallel model, and laundry consumption includes other businesses such as leather goods care in addition to traditional laundry.

As long as the dry cleaners operate reasonably, appropriately expand their business volume, and cooperate with certain preferential activities, they can effectively reduce the risk of the off-season.

If it is opened near a relatively upscale community.

It should be good to have a business. Many girls like to wear skirts in summer, and the high-end skirt washing method is more troublesome, and it may be inconvenient or easy to destroy the version of the skirt if you wash it yourself, so you will still send it to the dry cleaner to wash. There are also shirts for men to wear to work, and people change clothes more frequently in summer, so you can launch packing**, how many pieces you wash together have **discounts and the like.

Or if the owner can cooperate with large hotels, guesthouses, etc., and their bed sheets, **, table covers, chair covers, etc., then it doesn't matter the season.

The dry cleaning industry is closely related to people's lives, but it is still impossible to avoid the embarrassing problem of the off-season. Since many people don't send their summer clothes to the laundry for washing, this is also the reason for the dismal business in the summer.

According to the survey, not every laundry will be bleak in summer, and it is also different. The reason why some laundries have few customers during the summer months is mainly due to the location of the store. Their positioning is mainly low consumption level, while the middle and high-end consumer groups will still have the demand for laundry in summer, and they pay more attention to the quality of laundry.

Therefore, franchisees should pay attention to the choice of brand, and secondly, business strategy is also a major factor affecting the profit of the store in summer.

The business skills are as follows:

1. Formulate preferential policies**. The main thing is to attract customers with the concept of small profits but quick turnover, so that customers feel affordable. The general landing activities are:

20% off for married women on Mother's Day and 7% off for men on Father's Day, these activities not only attract customers, but also maintain a good relationship with customers and increase repeat customers.

2. Expand more services. Summer is the peak time for cleaning and care for sofa covers, carpets, etc., in many homes. At this time, you can also add some cleaning of car interiors, household items, tablecloths, etc., and such customers are generally housewives, and dry cleaners can launch relevant discount activities for these customers.

Moreover, there is no seasonal restriction on such a business, and undertaking these businesses can often make there be no empty windows in summer and make business better in winter.

3. Add some intimate services. For example, in the daily operation of dry cleaners, the implementation of free buttons, dry cleaning can be free simple care, etc., through these intimate services, can effectively compete with other dry cleaners, to win more customers.

When you open your door to do business, there is always a time when business is easy to do, and there is always a time when business is difficult to do, which is the difference between the off-season and the peak season. Summer is also hot for dry cleaning days, because it is theoretically the off-season, but if you do it well, it is not that there is no business to do. If you want to make more money in the summer, you need to constantly explore and research on your own, and it takes a lot of patience to run a dry cleaner.