How to effectively prevent goods channeling and how to solve the problem of goods channeling? How ma

In the current market environment, the competition is very fierce, especially for dealers, how to solve the problem of competing products?

We need to take different measures according to the factors that affect the channeling of goods.

1. What are your trade-offs? Whether you value the future development more or the increase in sales now. See what your purpose is?

Pay attention to the current sales and survival, then we must take gentle measures for the goods channeling, we can not beat the goods channelers to death with a stick, and we must take a step-by-step approach. If we pay more attention to the future development of the enterprise, then we must be more resolute in our attitude towards goods channeling. Punish one if you catch one, so that it can act as a deterrent to other customers.

2. The strength of the enterprise. Your enterprise strength is large, the market sales capacity is relatively strong, I don't care about the current sales, I pay more attention to the construction of the company's marketing environment, more attention to the future development of the enterprise, then, we have to be ruthless in channeling goods; If the strength of the enterprise is small, the current survival is very problematic, then, we should pay more attention to the current sales, we should take a gentle approach to the company's channeling, and not a stick to kill. In that case, the enterprise may not wait for the day to control the channeling, and the enterprise has already died.

3. The degree of channeling. First, it has seriously affected your ** system, such as the factory ten yuan for the product, the wholesale price is ten yuan, then it completely affects your ** system. Then there is the blatant channeling of goods by customers, the channeling of goods, and the channeling of goods in various regions, then the channeling has reached a certain extent.

The second is the dealer's affordability, if there are already dealers who are helpless because of the channeling of goods, to give up our products, then our channeling has reached the extent that it must be suppressed. Fifth, the handling method of fleeing goods According to the degree of fleeing, the strength of the enterprise, and the benign and malignant nature of fleeing goods, our methods are divided into four points: 1. The method of beating to death with a stick.

2. Stop the goods channeling step by step. 3. Grasp the handling of key customers. 4. Establish regional alliances.

5. Let it go.

Channeling is an old problem, as long as a little bit of scale of enterprises will encounter the problem of channeling the source of goods, channeling is the market development to a certain extent will inevitably appear a kind of sales blockade, Hengyu unless like Coca-Cola, Master Kong like their own operation of the market, as long as it is distribution.

Ways to solve the problem of goods channeling:

1. When formulating, adjusting and implementing investment promotion strategies, it is necessary to have clear principles to avoid the emergence or increase of the main body of goods channeling.

2. Formulate a scientific sales plan, establish a set of market research system, collect as much market information as possible through accurate market research, establish a market information database, and then estimate the future purchase volume range of each regional market through reasonable calculation, and formulate a reasonable amount of tasks.

3. Formulate a perfect sales policy to avoid unsalable goods, so as to reduce the occurrence of goods channeling.

4. Improve the policy formulation of reasonable goals, appropriate incentive measures, strict measures for prize redemption and market monitoring.

5. Formulate a franchise policy and make clear provisions on cross-regional sales issues.

Ways to solve the problem of goods channeling:

1. When formulating, adjusting and implementing the strategy of attracting investment and grasping the old, it is necessary to have clear principles to avoid the emergence or increase of the main body of goods channeling.

2. Formulate a scientific sales plan, establish a set of market research system, collect as much market information as possible through accurate market adjustment, establish a market information database, and then estimate the future purchase volume range of each regional market through reasonable calculation, and formulate a reasonable amount of tasks.

3. Formulate a sound sales policy to avoid unsalable goods, so as to reduce the occurrence of goods channeling.

4. Improve the policy formulation of reasonable goals, moderate incentive measures, strict reward measures and market monitoring.

5. Formulate a franchise policy and make clear provisions on cross-regional sales.

Reduce the market ** difference.

First of all, for different sales areas and different dealers, the ex-factory price should be as uniform as possible;

Secondly, the implementation of unified delivery price, that is, the product is sent to the point of sale by the enterprise, according to the landing price, so that the same sales area and the same side of the sales area will not be due to the difference in transportation mode and produce too large a difference;

In addition, the one-time settlement at the end of the year of the rebate, if the interim settlement, will cause the actual unit purchase price to decrease, and will form a ** difference;

Finally, the conditional market set up a direct sales office to shorten the channel and reduce the difference.

Strengthen the management of dealers.

The behavior of fleeing goods is mostly caused by the interests of dealers, and strengthening the supervision and management of dealers is the key to eliminating the behavior of fleeing goods.

In the sales policy should be explained to the dealer to prohibit the behavior of fleeing goods, if the dealer is found to be involved, it will be severely punished, such as confiscation of the deposit, cancel the year-end rebate right, until the cancellation of its distribution right, so that the dealer weighs the pros and cons, will not lose the final profit because of the momentary small profits, take a trick "pick up the sesame, lose the watermelon" stinky chess.