What should I do if the local chicken raised in the village is delicious but lacks marketability?

In China, there are at least millions of chicken farmers, most of whom are small-scale chicken farmers who are relatively weak. Among these small-scale chicken farmers, there are those who breed conventional broilers and laying hens, they have nothing to worry about, ** has become better, and they can basically make money.

With the development and evolution of the chicken industry, when it comes to local chickens, it is agreed that this concept is "cage and goat-based chicken". Native chickens mainly live in the wild, can be fed freely, more green and healthy, better meat quality, but the feeding cycle is long, and the feeding cost is high.

However, local chicken breeding is a local and unsystematic business, so there is no mature market for white feathered broilers and ordinary laying hens. Therefore, for local chicken farmers, the most headache is the problem of marketing, which is the trouble encountered by almost all local chicken farmers.

In fact, there is definitely a demand for soil in the market, and the sales of soil are ultimately caused by the interruption of supply and demand. For example, in the city, many people will want to buy healthier and fresher local chicken. Although it is more expensive, the middle class in China is now so large that everyone can afford it.

Therefore, the capacity of the pheasant market is still quite large.

Once you have found the core of the problem, you can establish a bridge between supply and demand. In the past few years, it may have been difficult to achieve this, but now the conditions are fully in place. Because now is the era of developed distribution and mobile Internet spread throughout the country.

In fact, chicken farmers only need a mobile phone to solve the problem of local chicken sales.

For example, there is a farm in Wuhan with a lot of ecological chickens raised in the mountains, and the method of the hostess of this farm is very simple. After the live broadcast on the Internet, it was sold on ***, and online orders poured in. In the past, it was a local chicken that no one wanted, but now more than 100 of them have been sold out.

You can see how powerful the internet is.

Some chicken farmers may say that they can't do it themselves, but it's really simple. If you have confidence in the local chickens you raise, you can broadcast them live through the volcano below the headlines. The content is all aspects of the chicken farm.

These short platforms have a localized recommendation mechanism, so many people around can see ** and live broadcasts. There is a popularity around, no matter who opens the door to buy, it is very convenient for chicken farmers to deliver. To do all this, all you need is a mobile phone.

Of course, if your local chicken breeding project is relatively large and can be distributed to a larger area, then at the same time as the live broadcast, you can establish a micro shopping center according to ***. You don't have to worry about not being able to do it yourself. There are a lot of people who offer mature solutions online, just leave it to them.

I now have one or two hundred local chickens and dozens of fragrant ducks**.

You should do some **, so that the sales will be very good, and there will be a lot of buyers.

I think you can try it out and open an e-commerce path online. This will expand some of the sales area.

Now that the Internet is developed, many live broadcast platforms can help farmers sell agricultural and sideline products. I registered one on the Internet for live broadcast, and I believe that the local chickens I raise will definitely sell very well.

Rural free-range chickens have a long growth cycle and high breeding costs, which are several times higher than ordinary broilers. Shanshao also raised 500 local chickens, using a pure free-range method, **** is 30 yuan a catty, and a total of about 300 were sold in 2018, and the sales are not very ideal. Answer the questions raised by the subject based on your own sales experience.

First, it is the same free-range chicken, but the free-range method is different, and the best of the local chicken is chaotic. We know that the general farm of broilers is not high, about 7-8 yuan per catty, but there is still a profit, since the broiler chicken sells 7-8 yuan a pound and profits, the local chicken is also raised in the way of raising broilers, and it can also be raised, so there is a dozen yuan a pound of "local chicken" in the market, but in fact, it is really in accordance with the traditional free-range way to raise local chickens, more than ten yuan a pound, and even the cost of breeding is not enough.

This has caused chaos in the local chicken market, some sell more than ten yuan a catty, and some sell 30-50 yuan a catty, of which the difference is several times. But for consumers, the same is the local chicken, few people can really distinguish the difference between the two, it is obvious that in the **, the traditional free-range chicken is obviously not dominant, making it difficult to sell.

Second, it is difficult for traditional local chickens to enter supermarkets, vegetable markets, restaurants and other consumer places with large shipments. The traditional free-range chicken is delicious and nutritious, but it is not much different from ordinary chickens from the appearance, it is difficult to distinguish without experience, and the cost is also high, and there is no advantage in promoting it in supermarkets, vegetable markets, restaurants and other places. The consumer groups of the local chickens sold by Shanshao are all from acquaintances, friends and referrals.

Such a sales process has narrow channels and few roads, which is really helpless.

Third, it is difficult to publicize and sell online. Selling local chickens is a pure natural and pollution-free breeding method, if you don't go to the scene to see and experience, it is difficult to directly feel its advantages. At present, agricultural products are mixed, and there is no basis for rhetoric, and there are many difficulties in publicity.

On the one hand, it is necessary to slaughter and quarantine before it can be sold online, on the other hand, the sales and transportation process takes a long time, it is difficult to keep it fresh, and the express delivery cost is also high, and it is difficult to sell online.

In general, the traditional free-range chickens have few ways to sell and have narrow channels. If you want to sell well, a good market, you need a good reputation, and a long-term accumulation process.

Because rural areas are relatively remote compared to cities, and the number of chickens per household is not large, the transportation cost is large.

It is because some manufacturers have very strict control over the quality of chicken, and such free-range chickens will be more expensive, which is very unworthwhile for manufacturers.

Because of the remote location and the lack of sales channels, many people who want to buy it don't know that there are chickens in this place, so they can't sell them.

Hello, glad you asked.

First, why do the native chickens fed in our orchards eat grass, corn, and miscellaneous grains? Why is there no market?

Third, while we feed the local chickens, we must have a full understanding of the local market. Whether there is more supply than demand. If the local market is close to saturation, it will be difficult to sell it!

Fourth, the most important thing is that now is the Internet era, while we feed the local chickens, we should pay attention to the breed and quality of the local chickens! Promote the brand awareness of local chicken, so that customers and customers know about your local chicken. Use Douyin Xiao**, Sina, Toutiao, and other platforms to promote.

Fifth, make the local chicken delicious, make it a good one, and make an advertisement search brand. Let others see the native chickens you are feeding. Customers will come into your native chicken and grass breeding farm for a visit. Buy your willingness to feed the native chickens!

Sixth, when you have free time, visit more farmhouses, restaurants, and hotels. etc., to promote the advantages of their native chickens. Promote the burial of meditation meditation.

Seventh, if we do the above points, I believe that the local chickens we feed will be even at the lowest price. It can also be sold at a better price.

Eight, here's my advice to you. Thank you for having me. Complete.

Native chicken breeding is a popular project now, but if you want to make money from it, you must find a good market, otherwise you can't sell it well, and it will be useless, thatHow to sell local chickens

1. Find nearby vendors or rural tourism projects to cooperate.

Generally, as long as you go out to contact yourself. First of all, you can reach a cooperative sales agreement with the vendors in the nearby market, and we will supply you for sale; You can also choose to cooperate with some popular rural tourism projects, giving them an opportunity to get in close contact with local chickens, and even cook and eat them on the spot. You can also go to the market and rent a stall as an advertisement and play a signboard.

2. Find a hotel or a large hotel to cooperate.

This is a place where communication skills are tested, and it is generally aimed at the purchasing departments of major hotels and shopping malls, and strive to form cooperation with them. In this case, it is best to take them to your farm to show them the hard power of your farm. Nowadays, raising chickens is for everyone to eat, so the sales in this direction are often relatively large.

Everyone must pay attention to this aspect and find a good way out for themselves.

3. E-commerce. To be honest, this is a current situation faced by many friends in the countryside, and everyone does not understand this emerging industry but does not accept it. In fact, this aspect has been relatively improved in all aspects now, and there will be no more things to be deceived.

And this is just to provide everyone with a communication channel for supply and demand, and the real transaction is still under the **. So you can register yourself in **, Tmall and other places to give yourself one more way out.

4. Various dating platforms.

This is something that is easy to overlook, and when many people simply use it as a communication tool, a large number of people start to use it to make transactions. Now on the major platforms, there will be a bunch of groups to search for the word local chicken. In order to create an honest and reliable supply and demand circle, some people need to have a recommender for some of the best.

So these platforms can actually bring a good outlet for everyone's sales.

(Recommended reading: What should I pay attention to when raising native chickens in spring? These 5 points must be paid attention to!

To breed high-end local chickens in the high mountains, you have to walk 5 miles of mountain roads every day to sell. In this way, you have forgotten your original intention, and of course, it may be the difficulties in front of you that make you have to face the reality, and you can sell one and count one. What is a high-end local chicken in the high mountains, I personally think that when you are positioned as 300 yuan from a single local chicken, it can be regarded as high-end, because the general local chicken can also be sold for more than 100 yuan.

Since you are positioned as a high-end, you must not still consider your sales problem with the idea of more than 100 yuan. I personally recommend :

1. Market segmentation, what ordinary agricultural product market or general supermarket should not be developed at all, because your customer base is not in it.

2. High-end hotels, star-rated hotels, and high-end confinement clubs in medium-sized and above cities are your potential customers. Spend more time running these markets.

3. Your high-end positioning determines that your market development channels are narrow, and the development is also large, so you must be prepared for a long-term encounter.

4. Your Bicha's chicken is positioned at the high-end, you have to find out the truth of your high, spend more effort to figure it out, the core value of your chicken is in the first place, otherwise you will not be able to convince customers when you develop the market.

5. High-end positioning, you do a good job in the research and development of chicken peripheral products, such as high-end packaging, advanced preservation methods, etc.

6. High-end regret eggplant chickens should not be raised more at a time, there are more chickens, extensive breeding, you will not be noisy and have the energy to improve the quality of chickens.