Admissions Suggestions for Art Training Schools?

Nowadays, many training institutions are keen on recruiting courses and want to recruit more students. There are family education enrollment courses, activity enrollment courses, Internet enrollment courses, etc., which are very popular among everyone. However, many people ignore the strategic marketing strategy, which leads to the phenomenon of ignoring the end of the day, and even exchanging high enrollment costs for a short period of growth in the school's student base, which cannot solve the fundamental problem.

1. Pricing strategy.

The pricing is fixed, do not do low-cost enrollment, do not discount at will, to understand that discount is to double the profit, use the cost performance to win the recognition of parents, and impress parents with added value.

2. Product positioning strategy.

1) Three eyes (one more eye found).

2) Discover benefits faster than your customers!

Why should customers buy a competitor's product? What benefits can you bring to your customers? What resources do you have at your disposal.

Please nod your head for follow-up details.

Pre-research, pre-research, pre-research!!

At this time, if you don't set the target users, is it a rhythm to prepare for losses???

Priority school radiation, target group parent radiation, community radiation, or keep in touch with the homeroom teacher, they are more likely to be suggested by parents.

Enrollment dry goods sharing, fast enrollment sharing, professional enrollment team:

1. Analogy.

This approach is to highlight the strengths of your own school by comparing yourself with similar schools in various aspects. When applying this method, we must understand the basic situation of teachers, teaching, and services of similar schools, and more importantly, we must grasp the advantages and shortcomings of similar schools, so as to "know the other and be invincible". However, when applying this law, it is necessary to pay attention to objective and fair evaluation, and not to slander and slander.

2. Demonstration method.

This method is that we use non-verbal forms such as promotional materials and CDs to let students feel the authenticity of the enrollment information through visual and auditory perceptions. The role of a presentation is quite significant in the admissions process. Repeated introductions during the admissions process can be annoying for students.

Therefore, we can make more use of presentations, which not only overcome some deficiencies in the introduction, but also have strong persuasiveness and appeal.

3. Introductory method.

As the name suggests, this method is to advertise the school's admissions method based on the school's comprehensive strength. For example, the management of the school and the quality of teaching are explained to the students. But it requires us to be able to present everything about the school in a clear and beautiful language, and it requires a high level of eloquence.

However, it is also one of the most commonly used admissions methods in admissions publicity.

Professional Admissions Team, Xueshen Admissions College!

I know that I am a sports student, but the topics of the college entrance examination for sports students and art students are the same, and I still have to work hard to get a high score. I can give you some advice, there is a Normal University in Guangzhou that does a good cultural training for art candidates, and the teachers are more experienced.

You have to tell which region it is, so many cities and so many stores in the country with the same brand, and there are still uneven. My child in Yizhuang Chaolin Square on the third floor of a certain institution to learn eloquence and drums, to the surrounding institutions, I still tend to choose the new institution, I personally think that the new institution will pay more attention to word-of-mouth, although this brand has not been heard of before, as a parent does not understand the art education system and the like, but for a period of time the child's progress is indeed in the eyes, which was not given to me by those institutions before.

Of course, it is the education of the Normal University, I was in this school in the art student culture class sprint class, my favorite painting in the art unified examination before I spent all the time to practice, so the cultural class pulled down a lot, even do the basic question type, it is the intensive training of the education sprint class of the Normal University to make my cultural class performance has been greatly improved!

Art Training School Enrollment Method:

Method 1: Plain text SMS promotion.

In fact, now large domestic training institutions will open SMS promotion, compared with the first promotion, SMS promotion can force users to read, the time cost is lower, the disadvantage is that the need for strong copywriting, the real conversion rate of users is low. The more common ones are SMS messages sent with numbers starting with 106, which are basically marketing SMS.

Method 2: Cooperate with the school.

The fourth method is to fight for the network, if the boss or the management is well connected, then the admissions teacher can enter the school through the relationship, directly absorb students from the school, this method is basically no disadvantages, or you have to say that there is ......Connections don't everyone has.

Method 3: Ground push.

Local promotion activities include school activities and marketing activities.

Many organizations will come to the school to give lectures and sponsor school clubs or sports events.

Marketing activities are usually in the largest shopping malls or major commercial streets, to do some publicity. Lectures in schools often have some effect, but if the person who attends the lecture is not the one who makes the decision, the effect may not be good. The purpose of marketing activities is usually to make a brand, and the effect is very mediocre.

Method 4: Self-promotion.

Baijiahao, Toutiao, Douyin, WeChat***, **, ......All platforms that can get traffic are channels, these channels are the head of the industry, and the traffic is top-level, but the disadvantage is that there are many people who do it, and it takes a long time to raise the account, and many institutions do not necessarily have this time.

Method 5: Bid ads & settle on the platform.

Among the many enrollment channels, many art examination training institutions will choose bidding advertising, which has an absolute advantage of good effect and fast speed, but the disadvantages are also very obvious: the cost is extremely high and requires professional operation.

In addition to bidding advertisements, art examination training institutions will also choose to settle in some educational platforms for promotion, such as well-known good schools and art candidates in China, which are all good channels. This kind of institution generally has to give an "admission fee", and after the admission fee is given, they will obtain students through their own traffic, and then recommend these students to the institution.

The enrollment of art training classes is the most headache for principals, and the following 4 enrollment tips are shared with you to improve the enrollment rate of institutions! Tip 1: Let children "have their hearts" The training industry is very special, the customer is the parent, and the user is the child.

When parents choose an art training class, they will first consider the wishes of the child, whether the child likes the art center, whether he likes a substitute teacher, is the key to whether the parent chooses to sign up or not.

Since the education industry has been rectified, many institutions that do cultural education have set their sights on the cake of "art examination training" - after all, it is the only one that has not been affected! The cake is so big, the more people who eat it, the less silver dust can be eaten per capita - there are only so many students in the art examination every year, and the more training institutions, the fewer students each institution can obtain.

Here are a few things to keep in mind:

1. Look at the brandAt least it has to be a regular school, with relevant school qualifications, preferably with strong funds, and teaching equipment.

2. Look at the trainingTo learn chef skills, practical training courses are of course the most important, just have theory, can't cook, which hotel will want you? Therefore, practical training is very critical, the proportion of practical training courses is higher than that of theoretical courses, but it does not mean that all practical training is optimal, only the combination of theoretical training can optimize the learning effect.

3. Look at management. The good or bad of a chef school, in addition to whether you can learn the technology, but also consider whether you can improve your personal quality, only with good personal quality and exquisite technology, you will have long-term development in social work.

If you want to choose an art training school that is not easy to be pitted, then you must find a slightly more professional large-scale training institution, so as not to be cheated by others.

How to choose an art training school so as not to be cheated It seems that art training schools should choose some art schools officially opened in some countries, so that they will not be cheated by others.

This I will! The most important thing is to look at the school qualifications, not only the kind of paper, but also to understand the school itself, try to choose a school like China Oriental Performing Arts Group Training School with a long history, high national recognition and authority, like them, the teachers in the school are of high professional quality, and most of them are rich experience in participating in the creation of the big guys, will not only stop at teaching you theoretical knowledge, I believe that with the support of the signboard of the China Oriental Song and Dance Troupe, you can get more opportunities to show, "learn art first learn to be a man" Just by looking at their works, you can know that they must have been created with great love, so it must be a good choice to study with these artists and teachers.

How do I choose an art training school? No matter how much you don't have RMB, you have to find formal art training easily.

In fact, I think that art training must depend on his qualifications, look at the number of his students, and then you can decide.

1. Expensive is not necessarily good, and cheap is not necessarily bad.

From the mouths of the students in the art education of the filming, I know that when choosing a training institution before participating in the art examination training, there will be an inexplicable view that the more expensive the better. But in fact, this view of parents may be based on the view that you get what you pay for, but this is not the case in today's society, and it is possible that the ** is just to restrain your thoughts. Therefore, parents think that high fees will lead to high-quality teachers, and the view may be self-pitying.

2. Acquaintance introduction.

There are many parents who will say that everything is unreliable, then my friend is always reliable, his child was in which institution last year, and he was admitted to the ****, then the start of art education is not necessarily with you, because this is not an inevitable element, there are many possibilities, it may also be the employment of other children, or it may be other reasons, so you can't just look at one side, but consider it from multiple aspects.

Many principals don't pay attention to this kind of propaganda method, believing that people nowadays don't like to receive leaflets. But in fact, the effect caused by this kind of ground deduction method cannot be ignored.

3. Promote in classified information

Now the popularity of mobile communication is very wide, if the customer in the circle of friends ** agency promotion information, which is very beneficial to parents around the potential of the world of customers to explore.

5. Enclosure Water Fish Farming Enrollment Law

At present, this method is the simplest and most effective means of recruiting and publicizing the enrollment of student art training institutions. This method makes full use of the current psychology of some people to take advantage. The specific implementation method is that during the period when parents pick up students after school in primary schools, the propaganda offensive for parents is generally charged 100 yuan, learning art courses for one month, and giving a trolley schoolbag worth 200 yuan.

Pay on the spot and give a schoolbag on the spot. Then, during the month of student study, encourage the parents of students to renew the fee, if 40-50% of the enrolled students can successfully renew, it is equivalent to a great success in enrollment. But this method can only be used once a year.

If you have more, it will not be fresh.

6. Make a brand

In the future, only schools and institutions that pay attention to word-of-mouth and image will be winners. You don't have to think too much about it, and you don't have to imitate it everywhere; Seriously study Haidilao and Huawei, you might as well take these two excellent Chinese brands as the goal of learning from the legs. However, the brand is not effective overnight, and it takes a period of accumulation to do so.

1.Distribution of leaflets.

Expand customers, as the name suggests, develop customers. Because the establishment of an institution is mainly through attracting customers and achieving the conditions for their survival and development. It is more common to distribute leaflets.

This is also the form of extension that we often see on the street. At present, the Internet direction of the organization is still in a relatively weak link, so it is still in this traditional form of dispatch to attract certain customers. In fact, about this form of dispatch, it can be extended to a certain number of customers, and the premise is that the design of the leaflet is hard work.

Why? For modern people, they are in a hurry every day, and they don't have much time to see word by word, which needs to be strengthened in the sense of picture. Therefore, the design of the leaflet should be simple.

And the quality of the paper should be chosen carefully.

2. Cross-industry alliance.

Cross-industry alliance, which is also one of our common methods of customer expansion. Because of the variety of choices of customers nowadays, coupled with the increasing number of institutions, this makes their choices tangled. In this case, you can use the way of cross-industry alliance to cooperate with famous or trusted merchants to establish a win-win relationship, which will play a certain role in promoting the choice of customers.

3. Suspicion and Qing are brought by the old with the new.

Bringing the old with the new, literally, with the old customers with the new customers. It is possible to establish a cooperative relationship with customers, and this kind of relationship can form a certain copy, so as to become a reference for the activity and be more professional. For example:

What rewards do you offer with one friend, what rewards do you offer with two friends, etc., are also often full of our lives, but it is true that we can expand our organization to a certain number of customers.

4. Advertising and customer expansion.

Advertising extension means advertising. For agencies, the cost of advertising is not large, and the benefits are considerable. Because the advertising includes the display of the picture, the presentation of the effect shed, the way of sharing, etc., it is more convenient and attractive, such as Facebook, Instagram, WeChat, smart shopkeepers, etc., to expand the influence of enrollment, to interact with potential students and parents, and to continue to attract and retain old students, is a relatively good way.