What does the media have to do with literary bestsellers?

In fact, the mass media has a strong guiding role in cultural consumption, and literary bestsellers are a kind of cultural products. If the media = mass media, and the literary bestseller = cultural consumption, then there can be the following discussion (part of my book report on a book, you can refer to it, you can put "popular culture" = "literary bestseller").

The consumption of culture plays an absolute guiding role, the proposal of culture has its specific significance, especially in today's era of playing a huge role, the power of the public is further showing, the influence of the public is everywhere, the public intervenes in social life, deeply involved in daily life, they are an important part of social life. One of the strategies of the masses to actively participate in life is to ally themselves with mass culture, which is a fairly important part of the life of society as a whole. **The guidance of the actual mountain is to take advantage of the herd psychology of consumers, first to create a brand, and then in line with the chain reaction.

Therefore, because consumers like a certain culture, they like the same culture related to it.

I hope it can help you, personal originality, no copy and paste downstairs!

The media mostly represents mainstream ideas, so it can drive sales.

Specialized books related to media include McLuhan's Understanding the Media;

Wang Dong's "Dialogue with the Editor-in-Chief of Top American Magazines";

Medium and Power by David Haberstam;

Ben Bradley's autobiography, The Most Dangerous Total;

Xu Zhiyuan's collection of essays "The Nostalgia of Journalism";

Henry Russ's biography The Publisher;

About the history of the New York Times: "Newspaper Empire", "Kingdom and Power", etc.

713 Communication Theory and History.

Duan Peng: Fundamentals of Communication Studies: History, Framework and Extension (2nd Edition).

Hu Zhengrong, Duan Peng, Zhang Lei: General Theory of Communication

Rogers, A History of Communication: A Biographical Approach

Severin Tankart, Communication Theory: Origins, Methods and Applications

The Red Book of Communication Theory and History

01 Direction 9072 New ** Comprehensive Theory.

New Media View", Huang Shengmin, China Market Press.

New ** Theory and Practice", Zhou Yan, Communication University of China Press, Media Marketing Management (Second Edition), Zhang Hong, Peking University Press.

Pur la

Shandong Music Theory Knowledge Book. Ancient Beauty Pictures.

It's very good-looking, I like it very much.

Department of Literature and Media.

Based on the traditional humanistic foundation and broad social vision, the Department of Literature and Media adheres to the market-oriented, emphasizes the quality development of students, and cultivates compound high-quality talents with solid theoretical literacy, broad international vision and practical operational skills.

Introduction to the profession. Advertising (print advertising design direction, multi-** advertising design direction).

This major cultivates application-oriented professionals with a solid humanistic foundation and a broad social vision, good theoretical literacy in advertising, professional knowledge of advertising planning, marketing, and advertising design and production skills.

Compulsory courses: Introduction to Advertising, Advertising Planning, Advertising Design, Advertising Copywriting, Advertising Marketing, Media Management, Advertising Art Basics, Basic Design Software, Advertising Design Composition Basics, Photography and Technology, Market Research, Public Relations, etc.

Career direction: Graduates can be engaged in market research, advertising planning and creativity, business management, design and production in the field of media (radio and television, newspapers and magazines, online media, advertising companies, etc.), information consulting industry and advertising and marketing departments of enterprises and institutions.

Chinese as a foreign language (teaching Chinese as a foreign language, secretarial as a foreign language, and external publicity).

This program cultivates bilingual (Chinese and English) talents who can adapt to the needs of modernization and "globalization", have a deep understanding of both Chinese culture and Western culture, and have cross-cultural communication skills.

Compulsory courses: English Intensive Reading, English Listening and Speaking, English Writing, English-Chinese Translation, Introduction to Linguistics, Modern Chinese, General Theory of Teaching Chinese as a Foreign Language, Putonghua Training and Testing, Foreign-related Secretarial Writing, Foreign Sinology Research, Introduction to Foreign Culture, Introduction to Chinese Culture, etc.

Career direction: Graduates can be engaged in teaching Chinese as a foreign language, language and culture in the school; Engaged in Sino-foreign cultural exchanges in party and government organs, media fields, and foreign-related institutions, and engaged in foreign-related secretarial, external publicity, public relations, and management in joint ventures, sole proprietorships, and foreign-funded enterprises.

Administration (Secretarial & Office Management).

This major cultivates application-oriented professionals who are familiar with China's administrative regulations, master the basic theories of modern administrative management, as well as professional skills such as secretarial practice, public relations, document management, conference and exhibition, etc., and have strong research and operation research ability, organization and coordination ability, communication development ability, and solid writing ability.

Compulsory courses: Administrative Management, Fundamentals of Information Management, Legal Basis, Public Relations, Leadership Science, Secretarial Practice, Foreign-related Secretaries, Official Document Writing, Modern Document Management, Archives of Agencies, Enterprises and Institutions.

Employment direction: be able to engage in news gathering and editing, media management, program planning and production in various media, engage in publicity, public relations and other work in government agencies, enterprises and institutions, and engage in teaching and research of journalism and communication in schools and scientific research institutions.

You can search for the introduction of literary media majors on the Internet, and you will suddenly be enlightened after reading it!