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Legal Analysis: According to the Interim Measures for the Promotion and Management of Public Service Advertisements, public service advertisements refer to non-profit advertisements that disseminate the core values of socialism, advocate good morals, promote the improvement of citizens' civilized quality and social civilization, and safeguard the national and social public interests.
Legal basis: Interim Measures for the Promotion and Management of Public Service Advertisements
Article 1: These Measures are drafted on the basis of the "Advertising Law of the People's Republic of China" and relevant provisions, so as to promote the development of public interest advertising, to regulate the management of public interest advertising, and to give play to the positive role of public interest advertisements in the construction of the socialist economy, politics, culture, society, and ecological civilization.
Article 2: "Public interest advertisements" as used in these Measures refers to non-profit advertisements that disseminate the Core Socialist Values, advocate positive morals, promote the improvement of citizens' civilized quality and social civilization, and preserve the national and societal public interest.
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1. The role of public service advertisements in society is huge and long-term, it can carry forward the historical tradition, change people's moral concepts, ideological methods, outlook on life, values, and improve the level of spiritual civilization construction, which is what we need and vigorously advocate in socialist construction.
2. Although public service advertisements imperceptibly affect the changes in people's behavior and thinking patterns in the way of cultural intuition, in the most fundamental sense, the source type is still promoting the formation of people's values.
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From the identity of the advertisement publisher, public service advertisements can be divided into three types. The first is to directly produce and publish public service advertisements, such as TV stations, newspapers, etc. For example, ** TV often publishes such advertisements.
This is the political and social responsibility of the world. The second type is public service advertisements issued by specialized social agencies. For example, UNESCO, the United Nations Children's Association UNICEF, the World Health Organization, and the International Wildlife Conservation Organization have respectively issued public service advertisements such as "Protecting Cultural Heritage", "Children Have the Right to Education", "Don't Discriminate against AIDS Patients", and "Protecting Rare Animals", most of which are related to the functions of publishers.
The third type is the public service advertisement published and produced by the enterprise. For example, Boeing has released public service advertisements such as "bringing people together" and Ericsson "care comes from communication". The company has not only done good deeds, but also established its own social welfare image.
From the perspective of advertising carriers, it can be divided into public service advertisements, such as advertisements published on TV and newspapers and outdoor advertisements, such as public service advertisements on stations, buses and street signs.
In terms of the themes of public service advertisements, they can be divided into political and policy topics, such as the 20th anniversary of reform and opening up, the 50th anniversary of the founding of the People's Republic of China, the rejuvenation of the country through science and technology, the promotion of democracy and the legal system, poverty alleviation, etc.; festivals, such as "May Day", "Teacher's Day", "Chung Yeung Festival", "Arbor Day", etc.; Social civilization, such as environmental protection, water conservation, care for the disabled, etc.; Health, such as anti-smoking, national fitness, eye care, etc.; Social focus categories, such as layoffs, anti-counterfeiting, anti-pornography and anti-illegal activities, anti-drug, hope projects, etc.
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Public service advertisements refer to the advertising activities carried out by various social welfare organizations, such as anti-smoking, alcohol cessation, disaster relief, safety, family planning, and AIDS prevention. It is an activity of general concern to society! Main types:
1. "Creating a Civilized City" Public Service Advertisement 2, "No Smoking" Public Service Advertisement 3, "Citizens Voluntary Blood Donation" Public Service Advertisement 4, "Buy Sports Lottery" Public Service Advertisement 5, "Project Hope" Public Service Advertisement 6, "Speaking Mandarin" Public Service Advertisement 7, "Protecting Cultural Heritage" Public Service Advertisement 8, "Animal Protection" Public Service Advertisement 9, "Caring for Others" Public Service Advertisement 10, "Anti-Drug" Public Service Advertisement 11, "Environmental Protection" Public Service Advertisement 12, "Traffic Safety" Public Service Advertisement 13, "Youth Volunteer Action" Public Service Advertisement 14. "Caring for AIDS Patients" Public Service Advertisement 15, "Water Conservation" Public Service Advertisement 16, "Integrity" Public Service Advertisement 17, "Social Morality" Public Service Advertisement 18, "Helping the Blind and Caring for the Disabled" Public Service Advertisement 19, "Anti-Corruption and Promoting Integrity" Public Service Advertisement 20, "The Meaning of Life" Public Service Advertisement 21, "Reemployment after Laid-off" Public Service Advertisement 22, "Respect for Teachers and Education" Public Service Advertisement 23, "Focus on Mental Health" Public Service Advertisement 24, "Combating Piracy" Public Service Advertisement 25, Campus Public Service Advertisement 26, Public service advertisements for libraries 27, public service advertisements for teaching buildings 28, public service advertisements for residential areas, communities and other public places 29, and public service advertisements for tourist attractions 30emergency drought public service advertisements and so on.
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The behavior of the little boy's mother influenced (educated) him and taught him to be honorable (grateful). Mother's love is selfless, mothers work for us all day long, we should learn to be grateful, start from small things, start from the present. "Filial piety" is the traditional virtue of the Chinese nation, and we should be filial piety and honor our mothers.
Our mothers have selflessly contributed to us, and we must not only have the feelings of honoring our mothers, but also turn this feeling into practical actions to care for our mothers.
Give it a few points!
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Understanding, that is, we should not ignore all kinds of feelings, the reason why people are people, because we have feelings, we will think about others, public service advertisements are to expand or to remind us in our daily life some of the beautiful things that are easy to ignore, can make our lives better, so that we will not forget what we really need in this busy era, gratitude, care, happiness, happiness and so on
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