How to do admissions publicity, how to do admissions publicity?

It has been 10 years since admissions, and there are two points worth studying in admissions.

The first is to build your own student system.

The second is to build your own speech system.

When building your own speech system, there are generally the following 3 stuck points.

After sending the information to the parents, there was no response.

Establishing interaction is the first step in the invitation, the more interaction, the more trust, this is the first stuck point.

With interaction, customers will not be locked, and when invited to see the school, people disappear again, which is the second stuck point.

persuaded the student himself, his girlfriends, and partners were not convinced, and he couldn't reach fission, which is the third stuck point.

The whole admissions process is like this:

Drainage, diagnosis, return visit, improve interaction, lock customers, invite, fission.

So how to go through the above process smoothly?

Practice Record Enrollment Tetralogy:

The first step is identity reinvention.

Let what you say, others will want to listen.

Because many people's admissions introductions are very straightforward and pale, they almost throw away a brochure and begin to invite parents to see the school.

As a result, many people, in the impression of parents, are a salesman, and they have long lost the image of a teacher.

So can we diagnose the problem for the parents first, and make a problem diagnosis for the child, and then start to explain?

The second step is to chat with your heart.

When parents are willing to listen to us, we are likely to talk about the topic to the hearts of parents.

Entering the inner world of parents and children has reached resonance, so that we can pull each other into our world and guide and explain.

This step is very crucial, and a lot of expression formulas and expression techniques are applied.

The third step is to lock the customer.

Many people, many salesmen, the interaction is obviously very good, but when it comes to the invitation link, the other party disappears again.

This step is very crucial, and it can be said that all the previous work is for invitations and to lock in customers.

Because enrollment is to grab students.

The fourth step is fission.

So how do you do that?

How to build your own heart-attacking speech system?

Practice record enrollment tetralogy, the detailed steps are too long to write, if it is helpful to you, give it a like, and continue to update it when you are free.

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Practice Record Enrollment Tetralogy:

Nothing more than the following:

Introduce the location of the school with convenient transportation, excellent teachers, high employment rate of students (admission rate), and reasonable fees.

Just write out the features.

During the admissions process, some schools or institutions may adopt a lighter, humorous, or unique approach to attract potential students. These "unscrupulous" admissions guidelines or pitches may take the following forms:

1.Humorous and witty cartoons or illustrations: Use humorous pictures or illustrations to show the characteristics of the school and the atmosphere of the royal comedy, and make the admissions message more attractive.

2.Interactive games or tests: Design fun games or tests to let students understand the school's curriculum, teachers, facilities, etc. during the participation process, and also improve the interest of admissions publicity.

3.Online spoofing or parody: Imitating or parodying the promotion methods of other famous brands or institutions to attract potential students with unique ideas.

4.Dance or drama performances: show the school's characteristic courses and campus activities in the form of dance or drama performances, so that the enrollment publicity is more ornamental and disseminated.

It should be noted that when using these "unscrupulous" admissions propaganda methods, it is necessary to ensure that the content is authentic and reliable, and does not mislead students. When designing these promotional materials, certain ethical and legal provisions should be followed so as not to cause unnecessary controversy.

There are many schools and admissions departments that use interesting and creative ways to promote admissions, which can attract the attention of students and parents on the one hand, and on the other hand, they can also form the unique characteristics of the school brand. Here are just a few fun admissions guides and promotions:

Hold special activities: Create a campus culture through special activities, such as campus food festivals, film and television cultural festivals, sports games, etc. These activities not only allow students and parents to experience the campus atmosphere first-hand, but also showcase the school's teaching standards and school culture.

Set up a campus radio station or WeChat***: Through the opening of a radio station or WeChat***, spread the school's educational philosophy and campus culture, so that interested students and parents can understand the school's situation through multiple channels.