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The Cruze has been discontinued, and the 2018 model has become the last generation of cars. From the historical trajectory, Cruze did not make a major strategic mistake, whether it is the price of the product or the positioning of the product, everything is decent, considering the excessive trust of domestic consumers in the joint venture brand, in fact, Cruze should have its own piece of brilliance, at least three years ago, this car still has proud results, the average monthly performance of more than 10,000 also makes some competitors unable to catch up.
In the past three years, the Cruze has been getting worse, and as of last year, it officially entered the stage of discontinuation, and many dealers have stopped selling the Cruze, replacing it with lower-priced Cruze, Corvoz and other models. There are two main reasons for the Cruze discontinuation of production, on the one hand, there are design problems with the Cruze's own mid-cycle facelift, and on the other hand, the GM system no longer needs the Cruze to make efforts.
The mid-term facelift model is the fuse that led to the Cruze to stop production today, from the previous moderate styling design to the later radical style, Cruze set the tone to change the style, in fact, the initial performance was not bad, but with the acceleration of the offensive of competing models, Civic, Lavida deepened the product strength, the previous quality, fuel consumption performance was not very good Cruze began to be abandoned by consumers. At this time, Cruze opened the price reduction mode, and the low-end models were repeatedly reduced to about 7-80,000, lowering the threshold of compact cars. The problem caused by low profits and poor sales is that Yinglang in the GM system is slowly rising, and the performance of Yinglang after the replacement is quite contrasting with the performance of Cruze after the replacement, and Yinglang's sales have soared, which greatly affects GM's confidence in shaping Cruze, and also lays the groundwork for the subsequent shutdown.
Although the Cruze is still an annual facelift for a long time after that, it is clear that the market attractiveness no longer exists, and the fundamental reason is that GM has actively marginalized it, and the update efforts in all aspects are weaker than that of Yinglang, and the products in the same system must be polarized when one is strong and one is weak.
The discontinuation of the American classic sedan Cruze made the Focus a little lonely, in the era when compact cars were not rich enough, the Cruze and Focus models became an excellent cp to conquer young consumers, in that era, the old-fashioned and heroic Lang really could not be compared with the Cruz.
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Because in those days, the configuration of this car was very high, and the overall performance was also very superior, basically there were no shortcomings, but with the continuous development of technology, the configuration of this car was already a little low in comparison, so now it is gone.
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Because although the Cruz is of good quality, because it consumes a lot of fuel as an American car, it is not cost-effective if it is used at home, so people have less and less demand for it, which has led to its disappearance.
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When this car was particularly popular, it was liked by many car lovers, and later the car disappeared because of some problems with safety performance.
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Because the Cruze at that time was very good-looking. So many people buy it, but this car has a lot of minor problems, and now it has been abandoned by the market.
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Cruze. It is called Shenchai because it has created and established the four value advantages of the mid-range compact car.
1. In terms of styling charm.
Through the fashionable and dynamic styling rhyme, it creates a shape satisfaction that makes the customer's soul scream happily;
2. Capitalize Chinese elements.
It creates a commendable cabin space experience in terms of body size and cabin space;
3. In terms of performance configuration.
Established by nature to take the aspirated engine.
5MT 6AT transmission.
The hot-selling performance mode formed by MacPherson front suspension + torsion beam rear suspension forms a performance control rich in price ratio; Fourth, on the basis of ensuring ultra-high quality, the optimal control of product costs is realized, and the model is created to surprise customers.
It is precisely by virtue of these four value advantages that the mid-range compact car satisfies the new generation of people, and in just four years, the segment has developed into a market that accounts for one-sixth of the entire domestic market, and the Cruze has always been the value banner model of this segment.
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The main reason why Cruze is called the god car is that Cruze is a model on the domestic market, which has launched the culture and art of in-car travel very deeply.
The Cruze entered the Chinese market in 2009, and the "roots" of the joint venture compact car were in the hands of the Corolla, Civic and Lavida until the Cruze entered the Chinese market.
Cruze has incorporated many traditional Chinese elements into the styling design, and the power equipment is very popular, while also ensuring the optimal control of production costs under the premise of ultra-high quality, and creating a model that surprises consumers**. The most important point is that it caters to the film "Transformers" that year, which swept the world and added a halo to Cruz.
Many car owners feel that they are driving to the Cruz, as if they are the male protagonist of the Transformers, and they are in the war with the Decepticons.
The advantages and disadvantages of the Cruze car are as follows:
First, the advantages of the Cruze car.
1. Sound insulation: It is very quiet, the same price belongs to the upper middle and upper level, and the sound insulation of the general system is much better than that of competing products, and the back row should be deviated.
2. Chassis: There is a sense of luxury, and the high-speed chassis is really stable.
3. Shock filtration: The ditch and ditch are well handled, the suspension stroke is long, and the road conditions are good, but the shock absorption will be swaying.
4. Cost-effective: the overall preferential margin of the general system is still very large.
5. There is no abnormal sound: I personally feel that the rubber of the bushing of each beam of the body is relatively heavy, and there is no abnormal sound for 40,000 kilometers.
Second, the Cruze car disadvantages:
1. Steering: Very greasy land search. Although the sense of return is very strong, there is no sense of center, the directivity is not very clear, and the sense of feedback is insufficient.
2. Pedal: The reason is that the distance between the brake pedal and the accelerator pedal is too far, and what is more serious is that the pedal of the car is very high and the angle is very steep.
3. Gearbox: upshift, downshift, drag, high-speed and low-speed are all sluggish, and low-speed driving may be easy to get motion sickness.
4. Engine: high fuel consumption! It may not work well with the gearbox.
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Hello dear, the Cruze is known as the god car because it has the quality of a well-rounded trip, the affordability and the excellent performance of Bishu, but also has good fuel economy and safety performance. Not only does it have a comfortable and convenient ride, but it also has the characteristics of low noise, economical engine, low fuel consumption, and high-strength structure, making it a leader in today's market.
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Cruze, a name that is well understood. Although the current Cruze has long since ceased work, its former legend still remains in the hearts of many Chevrolet fans. On the Internet, Cruze is called the "god car", so why is the Cruze called the god car?
This also starts with its sales.
The Cruze entered the Chinese market in 2009, and until the Cruze entered the Chinese market, the "roots" of the joint venture compact car had been in the hands of the Corolla, Civic and Lavida. But you can find that the above three cars were not cost-effective at the market price at that time, and the standard price of 140,000 actually still eliminated the idea of many people who wanted to buy a joint venture SUV at that time. Chevrolet Cruze grasped this breakthrough, and the starting market price of 100,000 yuan fulfilled many people's dream of a joint venture.
Secondly, at that time, the Cruze should be much younger than the same generation of Volkswagen Lavida and Sylphy in terms of styling design, and the formulation of Cruze was obviously avant-garde for the original customers, so the monthly sales of Cruze at that time could increase by 12,000 units, and even 16,000 units during the peak period of high liquid tung. In the close-knit joint venture SUV, the original Cruze can be said to be rushing.
Is it true that the Cruze 800,000 kilometers are not overhauled? Cruze in the overall quality or solid, but about the Cruze 800,000 kilometers without overhaul is also difficult to pay attention to, due to the high equipment failure rate of the general-purpose transmission at that time, Cruze 800,000 kilometers without overhaul is likely to be just a hot spot. Even if there is, it should be a manual transmission sedan.
After the Cruze was replaced, sales plummeted. The first factor leading to this problem is the rise of domestic cars and the negative impression of the original Cruze transmission. Finally, Chevrolet announced the suspension of the Cruze in 2018, and the curtain has come down on a generation of miracle cars.
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