Is there a future for the retail industry, and what are your views on the future development of the

So, I'll tell you something you need to know from the perspective of someone who has come before:

1. It's a pity that you did this.

2. But this job can hone your social skills, language skills, organizational skills, sense of responsibility, team spirit and adaptability.

3. Salesperson, how long does it take to be promoted? What do you think, more than three years, a handful of years, being a team leader, is it interesting? 、？

Generally, there are reserve cadres in the retail industry, all of whom are recruited directly from the university, and they will become your leaders as soon as possible. You know, that's how I got into the middle level of Xinglong Group in Liaoning.

The retail industry is in direct contact with customers, and can collect customer needs, which is the most precious part of enterprise development, as long as you carefully summarize the problems raised by customers and strive to solve them, your future is bright.

The prospect is promising, "China Internet + retail industry business model innovation and investment opportunities in-depth research report" data show that in 2010, China's online retail scale is less than 1 trillion yuan, only one trillion yuan; By 2015, China's online retail sales had increased to one trillion yuan, a year-on-year increase.

There are two main models of new retail, one is e-commerce top-down, giving full play to the technical advantages of Internet enterprises and integrating offline retail; One is the bottom-up integration of physical retailers and the use of technology to achieve deep integration of online and offline.

The integrated development of online and offline can make full use of market resources and improve the operational efficiency of the physical retail industry. For e-commerce companies that have reached the ceiling, the integration with offline physical retail is also the general trend.

At present, new retail will be the key to the physical retail industry bottoming out, but whether it can get out of the predicament needs to wait for further verification. In any case, there is at least new hope for domestic brick-and-mortar retail.

<> I believe that many people should have their own opinions on this issue. In fact, in my opinion, I am not particularly optimistic about the future development of the retail industry.

Because we all know that for today's society, the rapid development of the economy has also led to the rise of many new industries. Especially during the epidemic in 2020, many shops closed their businesses in response to the call of the state to support some of the instructions issued by the state. So that year was actually a very hard year for many brick-and-mortar small businesses.

So it led to the rapid development of the live broadcast industry in that year, and even now, although the epidemic has been well controlled, buying things through live broadcast has become an important part of people's lives. Not only because it is compared to some shopping software, you can intuitively see the effect of the clothes worn on the model, but also the price is relatively affordable than offline stores, and it is also a lot more discounted for physical stores. Therefore, this leads to more choices for products in live broadcasts.

This is a huge blow to the retail industry, and it has also become a trend in social development.

So I think that in the future, some industries in the society, the retail industry may be eliminated. But it's just a simple view of mine, so I think that if the retail industry wants to get out of its own one-way bridge, then it must have its own unique advantages to attract the attention of some customers and choose to stay in the retail industry. Therefore, it is necessary for some businesses in the retail industry to think seriously about this problem, after all, for the general trend of development, the retail industry still does not have enough and everyone must choose the ability.

So it's relatively difficult. But from any point of view, I think the whole social market still needs the phenomenon of a hundred flowers, so as to stimulate the entire development of business, so that the country's GDP can be significantly increased, right?

Panoramic combing of the retail industry chain: it involves a wide range and many participants in the industrial chain

The retail industry involves a wide range of segments, from the upstream point of view, involving multiple industries of product manufacturers, covering all aspects of daily life. In the midstream, the number of participants in different retail models is also relatively large, ranging from supermarkets and department stores to online retailers. There are many well-known enterprises in the midstream retail industry, including offline Wangfujing, ** in e-commerce, JD.com, etc.

Heat map of retail areas: Guangdong has the highest total retail sales of consumer goods, followed by Jiangsu and Shandong

In 2021, the total retail sales of consumer goods in Guangdong Province were the highest in the country, reaching one trillion yuan. Jiangsu ranked second with one trillion yuan, and Shandong ranked third with one trillion yuan.

From the perspective of the distribution of representative enterprises, from the position of representative listed companies, there are more representative enterprises in East China, Central China and South China.

The layout of representative listed companies in the retail industry

From the perspective of the layout of the retail industry, there are many enterprises in the layout of department stores and supermarkets. From the perspective of channel layout, the trend of online and offline integration is obvious. From the perspective of regional layout, most of the listed companies in the retail industry focus on certain regions, and some enterprises such as Wangfujing and Yonghui Supermarket implement a national layout strategy.

The layout of representative enterprises in the retail industry chain is as follows:

The latest investment trends of representative companies in the retail industry

Since 2021, the investment trends of representative retail companies have mainly focused on the establishment of subsidiaries and the construction of new projects. The latest investment trends of representative companies in the retail industry are as follows:

— The above data** is based on Qianzhan Industry Research Institute"Analysis Report on Market Prospect and Investment Strategic Planning of China's Retail Industry".

Views on the future development of the retail industry: 1. First, the trend of retail format diversification. Due to the large span of China's economic development, the trend of retail diversification will exist for a long time.

2. The second is the balanced trend of retail formats. With the development of the economy, the "superpower" in the retail format will no longer exist in the future, the purchasing power will be diverted, and various retail formats will have their own relatively stable consumer groups, and they will show a relative equilibrium. 3. The third is the trend of retail format combination.

Now, a variety of retail formats have a trend of mutual combination and common development, because different retail formats have a certain complementarity, and their mutual combination can meet the needs of consumers at multiple levels, give full play to the effect of "collective business districts", and increase their respective interests, so as to achieve the purpose of "1+1>2". 4. Fourth, the trend of retail format integration. That is, from the perspective of the enterprise, the enterprise is not in one retail format, but according to its own development and the needs of the social environment, a variety of retail formats are concentrated in the enterprise.

In the future, the development of the retail industry will only get better and better, and now people are under great pressure, so they will often choose some retail products, resulting in more and more people investing in this industry, which can better meet consumers, and is also in a balanced position, and the proportion will be larger and larger.

In the future, there will definitely be new reforms in the retail industry, and there will definitely be more opportunities to cooperate online and offline, so that it can better develop, will be more stable, and is likely to gradually scale up and gradually become a shopping mall.

I think the development prospects are very good, because these retail industries can meet people's different shopping needs, and they are also more affordable, and at the same time, they are also very convenient when buying.

I think the future development of the parts sales industry will be very good, because now many things need these parts, and the wholesale products of these parts are relatively fast.

The entry of retail giants has brought a new hypermarket model to China. In 1995, Carrefour entered the Chinese market, one year later than Carrefour, METRO is the founder of warehouse supermarkets! In 2019, Costco opened its first store in Shanghai, China, and the development of China's retail industry has entered a white-hot situation.

The development prospects of the retail industry are still good.

The business model of new retail:

First, market relations are the first logic.

When it comes to new retail, everyone's focus is different. In my opinion, market rules and market relations are the first logic of the e-commerce model, and other factors are dependent on the first logic. Therefore, the breaking point of new retail should first look inward and look at the product model under the eyelids.

Without a change in the basic market rules, the symptoms will not be cured.

2. Technology-led business model vs business model unleashing technology.

The product model of the mainstream e-commerce platform has been formed, following the general path of Internet product development: pain points - user needs - improvement and development - ecosystem. This is not a problem when technology is emerging, because there are technical dividends and user dividends.

Trends:

Since 2011, retail enterprises have been facing problems such as high costs, high competition, resource monopoly, low returns, and difficult expansion. And retail businesses are getting lower and lower returns, but their costs are getting higher, making it difficult to scale.

In addition to the above difficulties and pressures, in the next five to ten years, the retail industry will usher in a large number of store and property leases expiration, lease renewal costs**, and rents will even reach a growth rate of 30%-50%. The retail industry is set for one of the most competitive decades, and the future of the industry is full of uncertainties. Of course, there are challenges and opportunities, and China's retail industry is also facing many development opportunities in 2012.

In addition to the opportunities brought by the macro retail environment, Chinese retail companies will also explore many opportunities in the future development trends. The distinction between industries is becoming more and more blurred, there are many mergers between industrial chains, and the industrial chain is constantly moving upward, thus forming a large industrial chain pattern. Therefore, the development of cross-border diversified industrial chain of retail enterprises has become a trend, and this development trend is an opportunity in itself.

The retail industry has entered a new era of coordinated development of online and offline

In the past 20 years, China's offline retail industry has developed from the original grocery store to the standard supermarket, from the first generation of department stores to today's shopping malls, membership stores and other subdivisions. At the same time, major offline retail scenarios such as supermarkets and department stores have gradually evolved from being dominated by foreign giants to being dominated by local retailers. In 1998, Alibaba and other B2B e-commerce companies were established, marking the rise of e-commerce in China, and the rapid development of e-commerce in the following 20 years. Since 2016, e-commerce platforms led by Alibaba have laid out new retail models, relying on technologies such as artificial intelligence and the Internet of Things to empower and upgrade the inherent retail format structure and ecosystem, and China's retail format has entered a new era of coordinated online and offline development.

The total retail sales of consumer goods showed an overall downward trend

Since 2017, the growth rate of China's total retail sales of consumer goods has fluctuated drastically, and in 2020, the outbreak of the new crown epidemic in many regions of the country has greatly impacted retail consumption, and the total retail sales of consumer goods have declined year-on-year throughout the year. In 2021, the impact of the epidemic has subsided, national consumption has gradually recovered, and the total retail sales of consumer goods have increased significantly year-on-year. Since 2022, the epidemic has been repeated many times, affected by factors such as declining income levels and frustrated consumption information, the total retail sales of consumer goods from January to November have declined year-on-year.

It can be seen that since 2020, under the repeated impact of the epidemic, the volatility of the retail market has increased.

The retail sales of gold, silver, jewelry, tobacco and alcohol grew at a relatively high rate

In 2021, the share of retail sales in the mid-to-high-end and luxury goods increased further. Judging from the growth rate of retail sales of various categories of units above designated size in 2021, the growth rate of gold and silver beads, tobacco and alcohol is relatively high, and the traditional consumption and investment concepts affect consumers to tend to more high-quality products during the slowdown of economic growth, and the consumption structure is further optimized.

The growth rate of online retail sales of "wearable" goods is lower than the overall growth rate of physical goods

From 2019 to 2021, the offline retail format represented by supermarkets, department stores, specialty stores, and specialty stores suffered a great impact, and the business volatility increased; In contrast, the online retail of physical goods continued to grow well, and the development of online retail formats was relatively stable. At the same time, the growth rate of online retail sales of clothing and other "wear" goods is lower than the overall online retail growth rate of physical goods.

The business model of offline shopping malls is still popular

In 2021, the number of newly opened commercial projects nationwide was 510 (including existing renovated properties; Excluding professional markets, home building materials shopping malls, pure commercial blocks, and cultural industry parks, the commercial construction area is 20,000 square meters), a year-on-year increase. Except for 2020, which was most affected by the epidemic, the number of shopping malls opened in the past five years has been more than 500, and the business model of offline shopping malls is still being promoted at a rapid pace.