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To run a flower shop, the investment cost is actually very small, the total investment is generally about 10,000 yuan, and the main funds are invested in rent, decoration, flowers and gift wrapping paper and cards.
It is best to choose a place with a large number of stores or a concentration of young people, such as hospitals, universities, shopping malls or near residential areas.
The area of the store is generally a few square meters, and the rent varies depending on the location.
The decoration of the store must follow the decoration principle of "flowers", and the method is very simple, that is, install mirrors with reflective functions on the walls of the store, and add lighting embellishments, which can have a very good effect.
Flower varieties azaleas, lilies, phalaenopsis and so on are overwhelming, not the more the better, pay attention to fashion and season, especially to holidays, in addition to flowers and green plants, can also operate dried flowers, flower ornaments, fruit baskets and other "combination products".
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Understand the growth environment, characteristics, temperature, humidity, transportation and maintenance precautions, the location, size, and density of the flower shop, and the customer groups faced, and decide the grade, variety, and variety of flowers.
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The florist owner must be beautiful so that there will be repeat customers.
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There needs to be an atmosphere and a need for people.
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Preservation technology, façade location, publicity, convenience, grade.
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There should be a lot of variety, and the most important thing is that the store should be elegant and clean. The service attitude should be good
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The channel for entering the flower is easy to find, but the channel for selling flowers is difficult to play, and more than 90 flower shops do not rely on retail to make a living, and need to be supported by hotels and restaurants. Put a little effort into this area to make your business bigger.
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Consider the sales group and start with one point as the starting point for development.
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1. Florist address.
You can choose to locate your store in the wholesale street of the flower market, or in the neighborhood where there are more flower shops. In the peak season from September to May of the following year, all the flower shops, flower buyers are your customers, due to the herd psychology of customer shopping, the wholesale volume is large, **cheap, you will win a lot of business that others can't get. At the same time, other florists are also your wholesale customers.
2. The name of the flower shop should not be too long.
The name of the flower shop should not be too long, preferably no more than five words; The name of the flower shop should be catchy and easy to remember, and there should be no obscure words, lest residents pass by in front of your flower shop and not know the words, so it is not easy to remember.
3. Master technology.
Those who have never been in contact with flowers have long heard that flower arrangement is an art, and as a flower for life etiquette, we only need to hold a little bag and flower arrangement technology. First of all, it is necessary to understand the language of flowers, what flowers are sent to whom, what flowers are suitable for what occasions, the opening of flower baskets, the production of floats, and it is very simple to solve the problem with a book that introduces flower arrangement. Practice makes perfect, and everything can be done with a multi-purpose.
4. Do a good job of positioning and planning.
Be sure to pay attention to the positioning of the flower shop and do a good job of planning, because a person's energy is limited, for example, only do the entity and do not do the online order, just serve in good faith, and serve these families in the community with dedication, and at the same time, you can also mark on the map, Gaode map, Tencent map**, so that people can enter the flower shop by finding a nearby flower shop.
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If you want to start a business, you need to consider at least the following aspects:
1. Consider suitable entrepreneurial projects. For example, whether you want to work in the catering industry, clothing industry, Internet industry, education industry or other industries; whether to start a business in the form of franchise or operate independently; Whether it is a business ** or a physical store. At the same time, it is also necessary to consider whether the entrepreneurial project you choose has development prospects and whether it can be profitable.
2. Consider whether you have qualifications. For example, if you want to work in the restaurant industry, do you have the experience and knowledge you need to know?
3. Consider the issue of entrepreneurial capital. Any business is inseparable from start-up capital, and whether you have prepared sufficient funds. In addition, any business has the possibility of failure, and are you prepared for the possibility of losing money?
Entrepreneurship is inseparable from capital turnover, if you need a business loan, you must choose a formal brand, such as Du Xiaoman has money to spend, and money to spend is the credit service brand of Du Xiaoman Finance. Du Xiaoman Finance exclusively titled the second season of "Let's Run, Yellow River Chapter" to help small and micro enterprises run towards happiness.
This is provided by Kangbo Finance, which focuses on the interpretation of financial hot events, the popularization of financial knowledge, adheres to professionalism, pursues fun, makes financial content that people can understand, and conveys financial value in a vivid and diverse way. Hope this helps.
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