May I ask which one pays more, real estate agent or real estate copywriter?

The real estate industry involves dozens of majors and requires many types of talents. It is recommended to start the industry first and be familiar with the relevant knowledge, policies and markets of real estate. According to their own strengths, they will change positions in the future. If the writing is good, you can do real estate advertising and planning;

If you are new to the industry, in the short term, the income of real estate agents will be more, and the results will be immediate. Planning needs to accumulate and learn, there is a time process of 3-5 years. In the long run, the planner can be independent, the income is certainly not comparable to sales, no matter how good the broker is, it is good to be a sales manager.

In short, I am born to be useful.

In addition, if you can't be a real estate agent, you have a professional lifespan, generally no more than 30-35 years old, and you don't have this concern when you do planning.

Personally, if your literary level and logic are relatively strong, and you are good at learning, you should be a planning copywriter, and if you have no advantage, you should be an agent. It mainly depends on your hobbies and potential.

Heaven will favor the wise and diligent. I wish you success in your career!

The basic salary copywriting planning may be higher, but the agent makes money by commission, copywriting planning mainly depends on salary, how to choose mainly depends on your interest and self-evaluation, whether you are good at dealing with people, if you are good at dealing with people, it is very good to do planning, you can make more money, you can show your ability more at work, if you belong to the inner show type, and there is no willingness to change, then do copywriting planning, after all, it is better for people to do things not against their own hungry nature. Just like splitting wood, splitting along the texture is more convenient and labor-saving.

In my eyes, real estate is also a commodity, and with the quality of a good copywriter, you can naturally control good real estate copywriting. Laughter.

A good CW needs to have keen market insight, to be able to clearly understand the whole picture of the whole case, to be able to see the whole leopard and draw inferences, and the most taboo is to lose sight of the overall situation and fall into the misunderstanding of one-sided pursuit of word games.

You must know that whether it is a planning copywriter or a graphic creation copywriter, it is essentially a sales service.

A plan with sales power is a good plan, and a copywriter with motivation is a good copy.

The process of planning the case has been clearly explained in the textbook, and there is a lot of information on the Internet.

But it's not easy for newcomers to accept and organize this content for my use. On the contrary, it is easy to get into the charm of the flowers, and the dizziness is still not the point.

In fact, everything is changing, and any real estate planning, understood from the perspective of communication, is nothing more than to solve:

1) Say something.

2) To whom.

3) How to say.

4) When to say.

5) Say in **.

6) Say how long.

The first item is obviously to understand the whole case, find out the pain points, seek positioning, and formulate strategies;

The second item is to identify the target audience and analyze it in detail;

The third item addresses the specific creative direction, the method of expression, and the final visual presentation. The prerequisite for the perfect performance of this step is to fully understand and understand the first two items.

The fourth item is to study the objective forms of the market and competing products, and determine the time nodes of various market activities in combination with real-time market dynamics;

The latter item is the work that needs to be done by the ** combination with the wide rise chaos.

At this point, a qualified plan can basically be completed.

But whether it is excellent or not, I think it depends on personal accumulation and understanding.

Leo Burnett said, "Reach out to the stars, even if it is futile, and do not fill your hands with sludge."

Planning should be more attentive than using the brain, in fact, it is also hard work. With a dream, you can finally pick up the stars.

Encourage it.

The outlook for real estate planning in the future will be good.

First, he is to integrate the various resources of your project, integrate your various resources, including the brand of your enterprise, including the brand of your project, including the various services of your project, and integrate resources to maximize resources.

The second is to comprehensively enhance the value and added value of the product, real estate planning should start from market research, market positioning, and then investment, development and construction, sales, and even to the final property management services, should run through the whole process, each step should be to enhance the value of the product as its own responsibility, is to find a way to enhance the added value of the product, is to enhance the added value.

A real estate planner is a miscellaneous family who needs to master many aspects of knowledge such as marketing, policy, planning, product design, marketing, advertising, etc. Real estate planners now belong to the national profession, in the future will be the industry access to the profession, which is also the inevitable development of real estate, real estate enterprises if out of planning is unimaginable, but also can not be developed or even can not survive.

Real estate planning is an extremely important task throughout the whole process of real estate project development. Generally, the developer hires a professional real estate planning company to carry out the execution. Broadly speaking, real estate planning mainly includes:

The pre-positioning planning of the project, the promotion and integration planning of the project, etc. Its core contents include: project investment planning and marketing; project planning, design, planning, marketing; project quality construction period planning and marketing; project image planning and marketing; Project marketing promotion planning and project sales execution planning.

Regarding the treatment of real estate planners, the basic salary is approximately.

Beijing: 6500-20000

Shanghai: 7000-25000

Guangzhou: 5000-15000

Shenzhen: 6500-20000.

Real estate planning is an industry that has emerged in recent years. The average annual salary of real estate planners in China is about 120,000 yuan or more, and if a good real estate project can be planned, the annual salary of planners can reach hundreds of thousands of yuan or even more than one million yuan.

However, due to the shortage of top planning talents, usually 8 out of 10 projects, some excellent real estate planners must have knowledge of the construction industry, and at the same time need to be masters of planning. Moreover, real estate planning is still in a relatively young stage of professional services in China, and real estate companies are generally facing the dilemma of a shortage of planners. At present, 65% of real estate companies are in urgent need of planners, and 90% of them have vacancies due to the inability to recruit systematically trained talents.

Real estate planning and management positions will become one of the most in-demand high-end positions in the real estate industry, and the demand is strong.

The prospect of planning should be very good, not to mention anything else, at least the experience is also a good wealth, and when you are ready to do planning in the future, the probability of applying for a job in some large companies will be relatively large.

**The company's threshold is low, and there are many people recruited, and if you have strong ability, you can get a lot of salary for a year or two, which mainly depends on commissions to make money, you should know. The annual salary is hundreds of thousands, hundreds of thousands, and it is possible.

The threshold for developers is high, and there are few people to recruit, so if you are a famous university and have strong enough ability, you can also get in. The money should be about the same, very stable. Unlike the ** industry, there is so much competition, and of course there is more money to transfer if there is more competition.

The average annual salary of real estate planners is 10,000 yuan, and the salary gap caused by the different nature of enterprises is not obvious. However, there have been many real estate planning practitioners reported that the entry salary of this position is not high, about 2,000 3,000 yuan per month in big cities, and can climb to 5,000 yuan through 3 to 5 years of good performance. Due to the large number of planning companies, it is not difficult for real estate planners to change jobs after having certain experience, but if they are "short-sighted" about salary, they are likely to not learn real knowledge and experience and accelerate depreciation.

Therefore, starting from a large company with standardized processes, being exposed to more and larger cases, taking on more responsibilities, and learning things from the ground up, the value will naturally rise, and the improvement of one's own ability is the most important. Taking real estate planners with more than 6 years of working experience as an example, the annual salary of senior real estate planners in Beijing, Shenzhen and Shanghai is more than 80,000 yuan, Guangzhou is close to 70,000 yuan, Hangzhou and Nanjing are more than 50,000 yuan, Dalian, Wuhan and Chongqing are all about 10,000 yuan, of which Dalian is higher, and Xi'an is close to 40,000 yuan annual salary. From the perspective of annual leave, the number of paid leave days for this position in first-tier cities is less than that of other positions, with less than 8 days in Shanghai and Beijing, and less than 6 days in Guangzhou and Shenzhen.

Nanjing, Hangzhou, and Dalian all have 9 days of paid leave, and Wuhan, Xi'an, Chongqing and other inland cities have about 7 days.

Real estate planning is a series of activities such as the planning process, layout, and so on of promoting products or brands after the real estate project is launched.

In one company, there is a promotion department, creative copywriting and planning copywriting.

The main work content of promoting creative copywriting is:

01) According to the project promotion plan formulated by the company's planning department and promotion department, the creative project promotion theme, and the extension and application plan of the theme;

02) According to the extension of the main body of the project promotion, the advertising slogan applied at each stage of the creative creation;

03) Write the text part of the company's ** project product sales props;

04) Write the company's ** project publicity and promotion advertorial;

06) Responsible for writing the text part of the company's internal and project newsletters and publications;

The main contents of the planning copywriting work are:

01) Writing of relevant texts such as project value and publicity;

02) Writing of relevant texts of marketing planning plan;

03) Writing of relevant texts for planning and execution activities;

04) Writing part of the sales rhetoric;

05) Complete other company assignments.

Creative copywriting is not the same as planning copywriting.

For the students downstairs, the copywriter is not the same as the clerk, but it is not miscellaneous, the major is because there is a major, and the landlord asks questions just to know the correct answer.

What did you study? In fact, these two jobs belong to the direction of real estate marketing, and the thinking is more innovative, and they know how to learn from reason. As for their strengths and weaknesses, this is different according to each person's personality, and the advantages and disadvantages are also different.

As for positioning, planning is more cerebral than front-line salespeople, a bit of a white-collar worker, relatively easier than sales hours, but if you do a good job in sales, you get more salary. But in real estate, in fact, the most profitable is the boss, depending on how your boss treats employees (this means that you are following the developer, not the ** company).

Also you said long-term, if you like it, long-term hard work, a little better, such as you can open your own marketing planning company, ** real estate sales, or very profitable, if the housing market is good, 10-20 years is too long, who knows what opportunities there are in a person's life, if you are still doing this job, as long as you are not a fool should be able to do the supervisor, it is also considered to be the industry clear!