About the Real Estate Project Marketing Positioning Report

You're not a marketing targeting report. My understanding is that the project feasibility analysis and project positioning report: there is a word limit, let's give you an outline: if you can't do this report in a simple way, the data, market and project must be demonstrated! A detailed email address is required!

Table of Contents. Chapter 1 General. 3

Project Background and Overview. 3

The main technical and economic indicators. 7

Questions & Suggestions. 8

Chapter 2 Project Investment Environment and Market Research. 9

Analysis of the investment environment. 9

Regional real estate market analysis. 11

Sale**. 15

Marketing strategy. 19

Chapter 3 Construction Scale and Project Development Conditions. 21

Scale of construction. 21

Project Overview: Current Status. 21

Project construction conditions. 22

Chapter 4 Architectural Schemes. 26

Design basis. 26

Project design themes and development concepts. 26

Project master plan. 27

Architectural design. 28

Structural design. 29

Water supply and drainage design. 30

Chapter 5 Energy and Water Conservation Measures. 32

Design basis. 32

The building is partially designed to be energy-efficient. 32

Chapter 6 Environmental Impact Assessment. 33

Basis for compilation. 33

The current state of the environment. 33

The environmental impact of the project construction. 34

Environmental protection measures. 34

Chapter 7 Occupational Health and Fire Protection. 35

Guiding ideology. 35

Occupational safety and health countermeasures and measures. 35

Fire design. 36

Chapter 8 Organizational Structure and Human Resource Allocation. 38

Organizational structure. 38

Human resource allocation. 38

Chapter 9 Project Implementation Progress. 39

Project development period. 39

Project implementation schedule. 39

Project implementation process control measures. 39

Chapter 10 Project Bidding. 41

Overview of project bidding and bidding. 41

Analysis of bidding and bidding factors of engineering projects. 42

Basis for bidding. 44

Scope of Tender. 44

Bidding method. 44

Chapter 11 Investment Estimation and Financing. 45

Investment estimates. 45

Funding. 45

Chapter 12 Financial Evaluation. 47

Project evaluation basis. 47

Selection of basic data for financial evaluation. 47

Financial evaluation. 47

Uncertainty analysis. 48

Chapter 13 Social Evaluation. 49

Analysis of the impact of the project on society. 49

Risk analysis. 50

Conclusions of the social assessment. 51

Chapter 14: Conclusions and Recommendations. 52

Conclusion of the feasibility study. 52

Suggestion. 52

I can help you with this report, but it's paid, and you can find it if you think about it.

Commercial Real Estate Planning and Positioning Commercial Real Estate Project Planning and Positioning Report? 1. Set the expected total sales amount according to the construction cost of the project, the target profit level, the market competition situation, and the site conditions, construction level and scale of the project itself. Such as:

y billion yuan. 2. Set the coefficients of different layers of the project based on experience. In principle, the first layer is the layer with the highest project value, and the coefficient is usually 100%; The second level, according to the specific situation of the project, the coefficient value of less than 100%, the size of the coefficient value depends on the project's guiding system, the planning and layout of the shop, the surrounding business celery ridge shop level and other factors.

And so on, the higher the upper floor, the smaller the coefficient, and the same is true for the underground layer. 3. Calculate the weight coefficient of each layer. The weighting factor for the floor is calculated by multiplying the coefficient set in point 2 above by the saleable area (or floor area) of the floor.

The calculation method of this step is the same for each floor) Formula 1: coefficient x sales area (construction area) = weight coefficient target rent 4, calculate the total weight coefficient. The weight coefficients of each layer are summed to obtain the total weight coefficient of the item in Formula 2:

Weight coefficient = total permeability weight coefficient 5, calculate the total price of the layer and the average price of the layer. The total price of the tiers, etc.

How to write the overall positioning of a real estate project?

To put it simply, this should be determined by combining the product and the surrounding market environment, as well as the three elements of demand.

You must do full research on these three elements before positioning, understand that the product you plan to do is high-end, mid-range and low-end, and the reference factors are planning, house type, transportation and the location of the project where the product is located.

The surrounding market environment is the average price, what products are being bought by the surrounding competitive projects, and how various products are sold.

Demand is what is the consumption level of the project location, the product positioning you plan to do, whether there is such a big market demand, the three kinds of customers are treated differently, and only after understanding these can we do the project positioning, do a good job, and ask me if you have any questions, just ran into your problem.

Watching the surrounding competitors and opponents is yours to be.

Positioning is the best help.

Everything is based on the survey, you first determine 3 things, 1. What is the format of my product, what is the **, and even the architectural style, 2. What is the class of my target customers.

3. What is their positioning for other projects in the surrounding market?

A little trick is to write what architectural style of the product + customer circle + life situation into one piece is to fit the positioning of the project.

The overall positioning of a real estate project is to make the investment have a direction and expected returns, and it is necessary to analyze all aspects that affect the characteristics of the project and accurately carry out an overall positioning of the project

This should be determined by combining the product and the surrounding market environment, as well as the three elements of demand. Before you are positioning, you must do full research on these three elements, understand that the products you intend to do are high-end, mid-range and low-grade, the reference factors are planning, house type, transportation and the location of the project where the product is located, the location is easy to do luxury houses, villas or something, the location is not good to do ordinary projects, the surrounding market environment is the average price, what products are being bought by the surrounding competitive projects, how various products are sold, you must understand the demand is the consumption level of the project location, and the product positioning you plan to do. Whether there is such a big market demand, the three kinds of customers are treated differently, and only after understanding these can we do project positioning and make a good plan.

Synopsis - "Real Estate Project Overall Market Research and Project Overall Positioning" Outline Part I: Market Analysis.

1. Investigation report.

1) Overall market background.

Overview of the city. It includes traffic conditions, urban economy, population, income and consumption, geographical location, and natural overview.

History.

Macro market analysis. It includes the analysis of regional economic aggregates, consumption conditions and urban real estate development stages.

Are you sure. Overall market analysis. This includes the description and analysis of total sales, proportional composition, and demand preferences.

2) Market hotspots and development trends.

Recent market hotspots.

Market development trends. Package products, community planning, house type, consumer, marketing.

3) Regional market and the surrounding market research of the project.

Urban residential area integration, that is, the analysis of the strengths, weaknesses and nature of each district of the city.

4) Analysis of the main competitive properties of this project.

Competitive Property Selection Principles. (i) in the same region; (ii) Descriptions of competing properties of the same grade.

Competitive real estate analysis conclusions.

5) Consumer surveys.

The current situation of urban residents.

Consumer Surveys. This includes an analysis of living conditions, home plans and preferences, and preferences for products and facilities.

2. Project analysis.

1) Project overview.

2) Analysis of project plots.

Project location. Surrounding facilities.

Traffic Analysis Site 4 to Landscape Analysis.

The state of public security, sound, light, and electricity pollution.

Comprehensive analysis of the living environment.

3) SWOT analysis of project development.

Project strength analysis.

I think the first thing to do is to distinguish between the land of the project and the properties of the project. The target customer group of the project...

Case Study:

Nanjing Xinjiekou Wanda Plaza has a very reasonable business mix, integrating shopping, catering, leisure and entertainment one-stop consumption. The Wanda Famous Store on the first floor is composed of more than 80 well-known brand stores, including fashion clothing, makeup and beauty, jewelry, watches and glasses, Western food, etc. The second and third floors have introduced Wal-Mart Department Store, the world's top 500 supermarket"Everyday parity","One-stop shopping"and other consumption concepts.

The fourth floor is Wanda International Cinema, a self-operated brand of Wanda Group, with a five-star viewing experience, bringing the top audio-visual feast in China to movie lovers. Objective: According to the needs of the follow-up research task of the square, we will analyze the positioning of various types of products in the wealth through scientific market research methods, market competition environment, etc., and weigh the pros and cons in combination with the main factors involved in the market operation, provide the most feasible and maximum benefit of the product type positioning direction, and provide a basis for decision-making.

Research method design (1) Competitive environment (2) Potential customer sampling survey (3) Real estate professional in-depth interview report format: feasibility analysis report, research time span: expected to last 20-25 days [Research methodology]:

1. Research design1 Research**Design: data statistical table, case analysis**, etc. 2 Research approach: network, field, **, market, interview effective questionnaire design:

Office Questionnaire, SOHO Questionnaire, Questionnaire 2 Collection of Information 3 Collection of Basic Data: Macro Environment, Urban Planning and Other Information 4 Collection and Tracking of Real Estate Policies and Regulations 5 Surrounding Environment: Transportation, Humanities, Public Facilities, Commerce, Other Supporting Facilities, etc. 6 Collection of Market Sales Data 3 Preliminary Research 7 Collation of Collected Information 8 Collected Information Materials 4 On-site Research 9 Mining and Filling in the Detailed Form of Real Estate Market Survey 10 Interview Records of Sales Personnel:

Sales site and other 11 community residents, survey12 on-site research data collation, 5 writing and submission of research report13 the final results of the research work.

Hello, first of all, all positioning is in accordance with your goals, assuming that your target is the middle and high end of the region, the floor area ratio is within the range, and you hope that the return on investment ratio is 4:6

1. Market survey results - the project is located in the main development area of the city, and there are many competing real estates, most of which are mainly small three-bedroom houses, which are generally 20% lower than the center. The volume is about 100,000 square meters. The size and location of this project are similar.

2. According to the current policy and the impact of the property market on the public, although the national real estate tax has not been promoted on a large scale, it has already had an impact on many people, so the middle and high-end people will be affected in buying a home.

3. Consumption psychology - buying a house in one step, mainly for self-occupation. Positioned as a mid-to-high-end customer, it is mainly composed of three generations in the same house, with three or four bedrooms and a comfortable environment.

4.According to the design requirements of building density, floor area ratio, sunshine, fire protection, etc., it is decided that the main products of this project are large apartments with an area of 120-170, and the property is a high-rise building with 18 floors and below two lifts and two households or two ladders and three households.

Positioning instructions. Customer group positioning - suitable for policy orientation, the target customer group is 20-50 years old social elite group, mainly individuals, civil servants and other improvement customer groups, need a large area of products that can live for a long time.

Product positioning - the main products of this project are large apartments with an area of 120-170, and the property is a high-rise building with two lifts and two households or two ladders and three households with 18 floors and below.

Market positioning - happy real estate in one step. The luxury concept of the product and the value-added service of the community reflect the added value of the residence, so that the concept of living is deeply rooted in the hearts of the people. Publicize national policies and explain property taxes.