What are the main elements of market analysis

1) Actual analysis of commodity classification sales.

2) Analysis of market dynamics by regional category.

3) Market sales analysis of new products.

4) Analysis of consumer purchase type sales.

5) Analysis of sales expenses.

Market analysis is one of the components of industrial development and industrial layout research. It is divided into 3 categories according to its content:

Market Demand** Analysis. Including market demand estimation and future market capacity and product competitiveness. Survey analysis, statistical analysis and correlation analysis are usually used;

Analysis of market demand levels and market demand in various regions. That is, according to the characteristics of each market, population distribution, economic income, consumption habits, administrative divisions, best-selling brands, productive consumption, etc., to determine the needs of different regions, different consumers and users, as well as transportation and sales costs. Generally, it can be carried out by means of production and marketing division, market division, market share and investigation and analysis;

Estimate the product life cycle and time of sale. That is, the time required by the market, so that the production and distribution activities and the market demand are most appropriately coordinated. Through market analysis, the future demand, variety and duration of the product can be determined; product sales and competitiveness; Product specifications, varieties change and update; regional distribution of product demand, etc.

In the study of industrial development and layout, market analysis is helpful to determine the development level and scale of regional industrial sectors or enterprises, and adjust the industrial structure in a timely manner. It helps to adjust the product structure and improve competitiveness; It helps to rationalize the arrangement of industrial enterprises under the principle of minimum transportation and production costs.

<> market analysis mainly includes three aspects of work: 1. Market demand analysis: market demand analysis can be divided into market demand estimation, future market capacity and product competitiveness, and the methods usually used are survey analysis method, statistical analysis method and related analysis.

**Law; 2. Analysis of market demand level and market demand in various regions: according to the characteristics of each market, population distribution, economic income, consumption habits, productive consumption, etc., determine the needs of different regions, different consumers and users, and the methods usually used are production and marketing division, market division, and market share.

and survey analysis; 3. Estimate the product life cycle.

Hello dear, glad for your question, market analysis can be carried out from the following aspects:1Products & Services:

Analyze the demand and consumption habits of the target market, such as imitation market, as well as the positioning and characteristics of competitors' products and services. 2.Client:

Analyze aspects such as target customer demographics, purchase decisions, and purchase budgets, and understand your competitors' customer segments. 3.Competition:

Analyze competitors' market share, brand image, channels and marketing strategies, etc., and grasp the future strategic direction of competitors. 4.Market Trends:

Analyze the current market trends and consider the impact of factors such as technology, market, environment, and policy on the market. 5.Channel Method:

Analyze how your target customers acquire information and purchase channels, as well as the company's strengths and weaknesses in the channel. 6.Fees and Benefits:

Factors such as market size, profit margins, and market growth rates are analyzed to assess the potential of the market and the benefits of the company. The above is my answer, the teacher can only give the corresponding answer according to the question you raised, because the teacher has no detailed understanding of your specific situation or what you encounter, so it is recommended that you can analyze the specific problem according to your own slag and fiber situation, if you need to know more, you can also check the news you need on the relevant official website** or go to the corresponding service organization or department in your place for detailed consultation and understanding. I hope I can help you, if you are satisfied with my service, please give a thumbs up, and I wish you all the best

Hello dear Hello I am happy to answer for you : Market analysis usually includes the following aspects:1

Industry analysis: Analyze the industry development, market size, growth trend, competition pattern, policies and regulations and other factors in the target market. 2.

Customer analysis: Understand the characteristics, needs, spending power, purchase decisions and other factors of target customers to help enterprises understand market demand. 3.

Competitor Analysis: Analyze the main competitors in the market and understand their strengths and weaknesses, market share, product features, marketing strategies and other factors to formulate corresponding market strategies. 4.

Market Positioning Analysis: Understand the market segmentation, consumer psychological needs, values and other factors of the target market, so that the enterprise can determine product positioning and marketing strategies. 5.

Market analysis is the process of collecting, collating, and analyzing relevant market data to understand information such as market size, trends, growth rates, competitive sentiment, consumer needs and preferences. It can help businesses understand the opportunities and threats in the market, develop effective marketing and sales strategies, as well as evaluate the market positioning and demand for the company's products and services. Market analysis usually includes both internal and external analysis.

Internal analysis focuses on the company's own strengths, weaknesses, opportunities and threats, while external analysis focuses on the overall situation of the market and industry, competitors' strategies, consumer behavior and demand trends in the market.

The market prospect analysis of new products should not be called "feasibility analysis", but should be called "estimation of the market effect of new products", and if it is a new project that has not been put into production, it should be called "feasibility analysis of new project production".

The judgment of the market prospect mainly has the following factors:

1. The current situation of similar products in the market, including brand, quality, price, product added value, etc.

Second, the current market competition analysis of similar products, mainly to evaluate the current level of competition and market space.

Third, the cost performance of our company's products, marketing methods, product comprehensive advantages and similar products in the market comparison.

Fourth, from the above three points of evaluation, two conclusions are drawn: one is the living space of our company's products in the current market competition environment; The second is my father-in-law.

What marketing methods can be used to increase market share?

1. Market analysis includes industry analysis, market analysis and competition analysis. Systematic analysis and evaluation of the relevant product market and market environment, mainly including: market segmentation, consumer behavior research, competitiveness analysis, competitive product and sales strategy research, as well as the study of their interdependence, product life cycle analysis, and the impact analysis of relevant social, ecological and economic factors.

2. Industry analysis includes an overview of the industry in which the enterprise is located, an analysis of the development direction of the industry, and an analysis of the driving factors. The core content of market analysis is to determine the target market on the basis of market segmentation. It is necessary to let investors understand the scale of the market, and there is enough room for profit and development; Knowing that the market has good development prospects, i.e., the target market identified as Macro Broadway will be sustainable in the future.

3. In the competitive analysis, all competitive products and competing manufacturers should be described and analyzed. In particular, it is important to analyze the market share, annual sales and sales revenues of these competitors, as well as their financial strength. In addition, it is necessary to analyze the advantages of their own products and make a good analysis of the future market trends.

4. For non-productive (non-industrial) projects, market analysis is mainly an analysis of the needs of economic and social development, such as transportation projects, which mainly analyze the requirements of social development on transportation volume, transportation mode, quality and time.

5. For production-oriented projects, the main purpose of market analysis is to discover and seek new products needed by the market, explore new uses of new products and existing products, explore potential markets, study the trends of consumers and competitors, analyze market capacity and market growth rate, and study the company's marketing sales and promotion strategy. A market analysis must understand the quantity and quality of the project's products, by-products, and process and regional constraints.