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The traditional customer resource management model will inevitably lose and waste a lot of customers, and the conversion rate will naturally be low.
If there is professional information management software, decoration company customer resource management, customer data file establishment, information transparency, salesman according to the reminder, according to the situation analysis, customer attribute status report analysis, conversion rate allocation of customers and so on. The customer conversion rate has naturally gone up to a new level.
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There are many ways that renovation companies can improve the conversion rate of their customers:
Find the local owners who have newly bought a house and get their ** from the property or sales department.
Send the name + address + strength of your renovation company to their mobile phone.
After they receive it, they will understand the strength of your family when they see the text message.
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1. Don't be gullible about advertising.
No matter what kind of product advertising, its purpose is to attract the attention of consumers and promote consumer consumption, they will ask professional planners to design and package, so it will definitely be done beautifully, more or less water, so whether it is on TV or on the Internet, it is better not to be too gullible for advertising.
2. The introduction of acquaintances is not necessarily reliable.
You may say, how can the company introduced by your friend be unreliable? You must know that each of us thinks differently, the aesthetics must be different, your friends think that good is not necessarily good you also feel good, if you choose a friend to introduce the decoration company, once there is any problem you are not good to blame, can only eat this dumb loss, so when an acquaintance introduces, be sure to ask in the details, such as whether there is a follow-up addition, etc., how about the technology, and then go to a friend's house to observe whether you like it before making a decision.
3. Don't trust the copy of the certificate.
The copy of the business license can be faked, so when we choose a decoration company, if the other party presents a copy of the certificate, then we have to consider whether the company is really reliable? Large-scale companies, companies that have been established for a long time are basically no problem, and I am afraid of the newly established small-scale companies, so for small companies, it is better for us to take a look at the original of the certificate!
4. Check the company's past cases and model rooms.
There will be many successful renovation cases in a company with strong capabilities, so we have to learn about those cases. It can be seen that the company's technical level can determine the authenticity of the company at the same time.
5. The model room ≠ home decoration real scene.
We should be clear that the model rooms of the decoration company are generally designed and built by the best designers and craftsmen, and we do not necessarily invite the best designers and craftsmen when we ask the decoration company to decorate, so we must go to a few more construction sites that are being renovated, from where we can see the quality level of the decoration workers, whether the skills are skilled, whether the materials and materials have been cut corners, etc., but also to go to the construction site that has been about to be delivered, and observe the usual level of the decoration company. You can compare the gap with the model room.
6. Don't believe in discounted prices.
A good decoration company will not float too much on the decoration **, the so-called penny is worth the goods, if some decoration companies are much cheaper than other decoration companies, then we have to consider whether there are decoration traps.
7. Observe the management system of the decoration company.
Excellent decoration company from the consultation to the final completion, during the period of each part of the perfect, the management level is clear, the whole process is orderly, each performs its duties, from the beginning to the end of the management in supervision, and part of the company's management system is not perfect, so it is difficult to guarantee.
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Promote the company more and promote it through multiple channels to accumulate customer resources.
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If you want to improve the customer conversion rate through information management methods, I think it is more appropriate to introduce a CRM customer management system.
Because of the development of Internet technology, the market (all walks of life are so) and other information is becoming more and more transparent, no one wants to be wronged, so when the first transparent, tend to be the same, how to bring customers a better customer experience and service is particularly important.
The timing of the decoration and decoration industry to the owner is very important, because if it is too early, the owner is disgusted, too late, people have chosen other companies, and you can't fight anymore. And some of the small details that the owner inadvertently said in the decoration are also very important.
(Flextron CRM - Customer Management Function).
The CRM customer management system can control these well, for example, the system can clearly record every communication record, as long as the business personnel can make notes after each contact, then it is easier to control the customer's psychological expectations and other requirements, so as to better serve the customer.
The customer is on the high seas, so that the business personnel in the enterprise can choose the type of customer they are good at, so as to improve the customer conversion rate of the enterprise.
(CRM Customer Management System - Customer High Seas Module).
And now the CRM customer management system can support the computer PC and mobile phone, even if you go out to meet customers, you can view customer information anytime and anywhere.
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