Earn 1 billion The company behind Sheep is a Sheep pays arrogant dividends, why is a small game

Make 1 billion! The company behind "Sheep is a Sheep" pays "arrogant" dividends, and it doesn't feel strange to see today's news, it seems that many people have expected this to be the result. So why is this mini-game so profitable?

In the face of such a problem, it is nothing more than because this small game stands out, followed by a large user base, so too many ads will lead to more profits.

1. Alternative mini-games. Although this small game is also an ordinary Lianliankan game, but digging into the details, you will find that it is completely different from the ordinary Lianliankan game. Because this game can be said to be purely a game of human nature, the first point is to capture people's desire to win.

The second point is to take advantage of people's luck. First of all, you must know that this game itself has a leaderboard, and in the promotion process, it is also stated that only people can clear the level. When such a slogan is out, it can already firmly grasp people's inner desire to win.

The second is that in this game, both the provincial ranking and the national ranking are included in it, and this wave of operations is not in the previous mini-games, so this mini-game completely provokes people's inner desire to win.

2. Advertising. The second reason is that it captures people's luck mentality. This game actually has a mechanic already set up in the background, and most people can't pass the level because it's random.

But when everyone is about to feel that they have cleared the level, they find that they don't have so many props, or they don't have so many lives. So you will get the corresponding number of times and props through ** advertising. In this case, it will arouse people's luck psychology, hoping to get small props by watching advertisements, and then assist in clearing the customs.

And the number of advertisements per person at a time actually brings traffic, which also means that it brings more profits to the company.

Summary. The reason why this mini-game will make so much profit is nothing more than a challenge to human nature, and secondly, to obtain the corresponding funds through the number of advertisements and batches.

Mainly because this game is very popular and more people play it, which brings them a very considerable profit.

The gameplay of this game is novel, and it has brought a lot of attention through various publicity from netizens, which is very social and can make the company profitable.

This is that a lot of people are addicted to playing this game and spend a lot of time on this game, and this game has a lot of traffic.

The profitability of the game is very simple, that is, Li Zhi uses the curiosity and unwillingness of human nature.

It can be said that just through a small **, a small advertisement, you can get a lot of benefits, because they play the game through a lot of people, and then in the process of playing the game, they will definitely go to see the advertisement or props, or get the opportunity to play the game again. With this little advertisement, there are basically tens of millions of profits every day, which is terrible. In addition, the game has a deep routine, which attracts a lot of people to play, resulting in a very large user base.

Its benefits are enormous. When the number of people increases, the current ** clearance bonus is not a good trend. Leaving aside the future of the company, sooner or later, the company that created the current game will disappear.

After all, the game itself does not have such technical content, and it is entirely up to Xuanba to obtain such a high profit, which means that the game itself is not sustainable. <>

In fact, this kind of game is actually an act of consumer intelligence reduction and should not exist in the corresponding game market for a long time. Now that this company is able to share the dividends so generously, it shows that this company is not interested in the long-term nurturing of the gaming industry. It can be seen that Tencent's distribution capacity in the entire mobile Internet field has been ahead of other platforms, which is one of the reasons why Tencent has been able to maintain rapid growth.

According to App Annie data, Tencent's WeChat has maintained a peak period of more than 10 billion monthly active users, more than 1 billion daily active users, and 400 million to 600 million monthly active users. The number of users with more than 800 million daily activity data has exceeded 600 million. From a monetization perspective:

The success of this game lies in its ability to manipulate human nature so that people are constantly addicted to it, so it has won everyone's love.

The success of this game is that it completely captures people's psychology, and it is also very successful in setting the level of the game, which is easy to addict most game users.

It's just that the gameplay is simple, and then it's very attractive, which can make people addicted to it, and the more they play, the more they want to play.

On October 27, the entry "The company behind "Sheep is a Sheep" is now clearing dividends" once rushed to the hot search. On the evening of the 26th, Gigabit (603444) released its third quarterly report, and the company achieved operating income of 100 million yuan in the first three quarters, a year-on-year increase; Net profit was 100 million yuan, down year-on-year.

Gigabit company dividends 100 million, how did "Sheep a Sheep" make a profit? Let's look down with this question in mind!

Friends who have played "Sheep is a Sheep" may know that the gameplay and logic of the mini-game "Sheep a Sheep" are not difficult, but it depends on the player's luck to clear the level, and the probability of clearing the customs is very low, which stimulates the fighting spirit of players and pours into the game under word of mouth. Moreover, the "sharing" of the game can also increase the number of times the tool is used, which is conducive to the fission of users.

In addition to sharing, you can also get items by "watching ads". When players want to get more items, or if they want to resurrect, they need to watch a 30-second ad. These advertisements are the most direct profit model of "Sheep"., through the massive user base of advertising, to obtain a high advertising share.

Specifically, "Sheep is a Sheep" focuses on two platforms, WeChat and Douyin, and the operating models and operating purposes of these two platforms are different. First of all, let's look at the operation model, the feature of WeChat is "acquaintance social", and the official wants players to choose the way to share to obtain props; The characteristic of Douyin is "social networking", and blind sharing will most likely trigger the other party's plan, so the game provides a way to "watch ads" for players to obtain props. Let's look at the purpose of operationThe purpose of the operation of the WeChat platform is to "fission users".The operation of the Douyin platform is to use a large number of users to obtain advertising fees, which can be described as a "clear division of labor".

To sum up, the profit model of the game "Sheep is a Sheep" is mainly advertising revenue. Looking at it this way, it is not surprising that "Sheep is a Sheep", which is popular all over the Internet, has a profit of more than one billion.

Sheep is a Sheep that mainly makes huge profits through advertising revenue. And this game is low-cost and has a lot of people playing, so the profit is also very high.

In fact, it is given to the programmer, after all, he created it, and then use the rest of the money to invest in a lot of projects.

Advertising revenue: Every time a customer scans the code, we have meta-income, (different levels, the final income is also different). This revenue is shared by Tencent and us, and merchants and customers do not need to pay any fees.

Some time ago, the small game "Sheep is a Sheep" became popular all over the Internet, and it can be said that whether it is a family member, a colleague around you, or someone you meet on the subway, you are playing this game. This game looks very simple, and even watch the variants of the match, but this game seems to be very attractive, allowing you to play a few emotions up, knowing that it is a routine is not giving up and wanting to succeed, so the deeper and deeper it is, it is the same routine as Pinduoduo.

After being tricked by "Sheep", Gigabit, the shareholder behind its R&D company, also began to be known to more people. The controlling shareholder of Gigabit is the company's actual controller, chairman and general manager Lu Hongyan, and the shareholding ratio is as high as 300 million, that is, his share of profits will exceed 300 million. The investment ratio of this game is not high, but the related income is very high, because although its difficulty seems simple, it makes people very obsessed with playing, and they will constantly want to see ads, get props, and complete the game.

The main reason why "Sheep is such a hit" is that it captures the gaming psychology of players and gamers. The second level of difficulty setting directly enters the super difficult from the novice village, which makes it very challenging for users, and there is the setting of the endgame, although you can see that the whole can be considered slowly, but it has never been able to pass the level, which will bring a strong desire to win. The gameplay of this game itself is not unique, but because the game breaks the boldness and conventions in the difficulty design, it takes advantage of the player's psychology to produce a herd effect, and investors are precisely because they grasp the psychology of this kind of player, so they will make money like this.

According to the quarterly report released by Gigabit, the overall revenue of the game company in the first three quarters was 100 million yuan, an increase of nearly 10% year-on-year, and the net profit was one billion, but the parent profit fell year-on-year.

"Sheep is a Sheep" can have such a big profit because of the low cost, coupled with the large number of people playing, the income from advertising is higher.

Maybe it's because this little game has aroused everyone's desire to win, but you can't sleep at all after the second level.

In fact, this game can't be described as distinctive, after all, it is a game that everyone often plays.

The overall painting style is relatively fresh, and the soundtrack is more magical, so it can explode. And there are only two levels in this game, the first level is very simple, even if you close your eyes, you can pass it, but by the second level, the difficulty gradually rises. Many people got stuck on the second level, and even played all day without clearing the level, watched many advertisements, and obtained many props, but there was still no way to pass the level.

After this little game exploded on the whole network, I also went to play it, and it was really magical, attracting everyone to keep playing. Maybe sometimes you don't know what to do, open the phone and it will adjust to the game page to play two, even if you tell yourself that you only play three, but play dozens of hands and it will pass. The second level of each day is different, sometimes there is a bow design, sometimes there is a rose design, which can let everyone see the intentions of the team behind it.

The card types in the whole game are relatively single, that is, milk, fire, straw, red balls, grass, cabbage, etc., which are very familiar to everyone, are often seen in daily life, so it is relatively good to eliminate. But the second level is relatively simple at the beginning, and it can be said that the entire level can be eliminated in a short period of time, but the more difficult it is to the back, it is necessary for everyone to use their brains. And you have to learn to use props in the right place to help you pass the level quickly.

From the explosion of the game to the present, there are not many people who have passed the level, even if some people have to play many games every day, but occasionally pass one or two levels. And after this game is passed, you can't play it again on the same day, unless you wait until midnight the next day to appear in a new level to play. Therefore, the feature of this game is to test everyone's patience and intelligence, after all, only after the creative map of the entire level is clear, can you effectively find the elimination routine.

It's a game that makes you want to play it all the time. Because it looks very simple, but it's not easy to get by.

I think the biggest feature is that a game actually uses mathematical knowledge, and it can't pass without a certain coordinate theory.

The number of reads on Weibo's hot search is as high as 1 billion in a single day! The development team's game server crashed 3 times in 2 days

<> Billion Full Split! The company behind "Sheep is a Sheep" is now "arrogant dividends", and in the face of such a thing, in fact, many people have already expected it. Many game names are still indifferent to this situation and continue to play their games.

Seeing such a scene, some netizens couldn't understand: "Why is this game so profitable?" ”

If a game is particularly popular, it means that the number of advertisements will be more and more, and the traffic will be more and more. From this point of view, whether it is the number of advertisements placed by people or the traffic, they will give corresponding benefits. So from this point of view, if a game is known by the people of the whole country, or even a big hit, the benefits will be particularly huge.

How exactly does this game make money?

1. Advertising revenue. In the face of this small game, netizens who have played it must know that if you fail to clear the customs, or if you want some small props, you need ** ads at this time. But everyone will bring them a certain amount of income after an advertisement.

According to the income of three cents from an advertisement, if 100 million people play the game every day, at the very least, more than 20 million profits will come in every day.

2. Get traffic. Any game, if it has a huge amount of traffic mixed in, will also bring huge benefits. Based on the above, we can know that this game is mainly through advertising to obtain corresponding revenue, but on this basis, there must be a huge amount of traffic mixed into it to bring great benefits.

And the explosion of this game has brought great benefits to making money in the future. Because these two points go hand in hand.

Summary. The reason why this game can make so much money is nothing more than because of advertising revenue and getting a lot of traffic. Any way to make money from yourself, as long as these two points are met, will bring great benefits and effects.