When e commerce platforms sink into the market, is customer acquisition or repurchase more important

The e-commerce platform sinks into the market, customer acquisition and repurchase are important aspects, and to a certain extent, customer acquisition is more important, and there can be new market resources.

At the beginning, it was definitely more important to acquire customers, and later it was important to repurchase.

When e-commerce platforms sink into the market, is customer acquisition or repurchase more important? I think it's more important to repurchase, because it can be more adhesive to the customer.

Trust is the most important, and customers will recommend it to their friends when they think it is easy to use, so whether it is customer acquisition or repurchase, it is based on trust.

The e-commerce platform is important enough to sink the market, so I think it's important for you to say this, which one is very important, and it depends on what kind of people don't give you an appreciative price comparison, so I say it's all very important.

In the sinking market of Shajin, customer acquisition is successful, and instant interaction is successful, I think that under normal circumstances, the e-commerce platform still does not understand the importance of buying in customer acquisition.

If you can't fly, run, if you can't run, walk, if you can't, climb, but whatever you do, you have to keep going.

Because the first- and second-tier markets have long been saturated, only the third- and fourth-tier sinking markets still have considerable space.

For e-commerce platforms and **, consumers in the sinking market have the highest attention index to credibility. In addition, logistics and service attitude are also important reference indices when shopping, and the attention has been on the rise in recent years.

When e-commerce platforms sink into the market, is customer acquisition or repurchase more important? Personally, I think it's all important.

The new trend of e-commerce in 2020 will eliminate this group of people, see if there are you?

1. Sinking the market and embracing the countryside: There are no more urban users, and the only incremental users are in the sinking market (3-6 tier cities) and in the countryside. In the sinking market, in addition to Ali and Pinduoduo, there are also giant e-commerce companies such as JD.com and Suning to join, and it is foreseeable that in 2020, the competition in the sinking market will be white-hot.

3. Private domain traffic: Due to the continuous cost of e-commerce platforms to obtain traffic, the cost of consumers obtaining shopping product information has become higher, and the cost of merchants obtaining consumers from the platform has also risen. As a result, "private domain traffic" came into being.

Merchants attract users to their communities through various methods to increase conversion rates.

4. Segment users to support brands: consumer demand and channels are constantly changing, but what will not change is that there will be more transactions where there is more volume. If you look closely, you will find that the needs of a segment of the population can support a brand, so users are very important for the development of e-commerce.

5. **Chain investigation: e-commerce development of cross-border business: many merchants contact suppliers on 1688, which is a very risky situation, and it is also necessary to focus on whether the supplier can provide 10,000 orders of goods per day and deliver them to customers in a timely manner.

Therefore, many businesses will still conduct on-site inspections and establish trust with manufacturers before cooperating.

Two days ago, I went to Xicheng to listen to a public class, and I just talked about this. It seems to be mentioned that the entry of **chain merchants will accelerate the development of C2M, and the e-commerce industry will develop towards non-standardization, customization, private domain, and content, I hope it will be useful to you!

As an important industry in the modern service industry, e-commerce is known as a "sunrise industry and a green industry", and has the characteristics of "three highs" and "three new". The "three highs" are high human capital content, high technology content and high added value; "Three new" refers to new technologies, new forms of business, and new methods. **, logistics, capital flow, information flow "four flows in one" is a summary of the core value chain of e-commerce.

In 2018, the sales of Double 11 Tmall exceeded 213.5 billion; Within 24 hours, Tmall's logistics orders exceeded 1 billion; 210 brands have a turnover of more than 100 million. These data objectively illustrate the trend of e-commerce development. The e-commerce industry is also growing faster and faster, making it easier than ever to "do business".

The current shape is that there are many platforms, and the competition for merchants is also very fierce. Industry norms have also been gradually established, and they must go through some reshuffle and survival of the fittest.

Trend. 1. The implementation of the E-commerce Law has become a catalyst for the survival of the fittest.

Trend. Second, all places with "people and goods yards" will gradually be digitized and traffic-oriented.

3. Multi-channel operation is an effective way to obtain customers.

Trend. Fourth, content is the main direction of the platform.

Trend. 5. Return to the original intention and restart the simple mode.

The status quo is mushrooming. The development prospect is that after several reshuffles, the industry will become more and more standardized.

The e-commerce industry is still very good, both in terms of employment and operating profits, it is very considerable, and the current e-commerce platform has a variety of types, a large number of customer groups, and the development prospects are still very good.

Online shopping has changed from a small group of young people to the daily perception of shopping for almost all Chinese. There have been earth-shaking changes in the past ten years, and these changes have been formed over time, not abruptly. Every year changes, and 2019 is bound to be the same.

Let's analyze the e-commerce trend in 2019.

Trend. 1. The implementation of the e-commerce law has become a catalyst for the survival of the fittest.

Second, all places with "people and goods yards" will gradually be digitized and traffic-oriented.

Third, multi-channel operation is an effective way to obtain customers.

Fourth, content is the main trend of the platform.

5. Return to the original intention and restart the simple mode.

The sinking market refers to the market in cities, counties and towns below the third tier and rural areas, which is large and scattered, and the cost of services is higher. With the continuous improvement of Internet infrastructure in remote areas, the digital divide is constantly being eliminated, and the number of users in the sinking market is constantly expanding.

Compared with first-tier cities, users in second- and third-tier and even lower-tier cities are also more willing to have children, and to some extent, this trend has even affected the future pattern of consumption power.

Sinking market: second, third, fourth, and fifth-tier cities and rural areas.

The future market sinking of China's third-party mobile payment industry is an inevitable trend, and the supervision will be strengthened, and the third-party payment industry will enter a period of prudent development.

In 2004, Alipay was launched, marking the rise of China's third-party payment industry, but until 2013, the entire industry showed the characteristics of a hundred flowers blooming and lagging supervision. In recent years, industry policies have been intensively introduced, and the industry has entered a period of prudent development. On the one hand, regulators have continuously strengthened risk prevention and control, issued more and more cautious licenses, and reduced risks through the policy of disconnecting direct connections. On the other hand, regulatory measures are becoming more flexible, such as opening the gates***, which also reflects the fact that regulators are more open to relevant technologies on the basis of ensuring safety.

Analysis of favorable policies for China's third-party payment industry in the first five months of 2017-2019 (Note: The penetration rate in May 2019 was.

Analysis of China's third-party mobile payment transaction volume market pattern in Q1 2019 The growth rate of active users in fifth-tier cities is bright, and the market is sinking, but from the perspective of the growth rate of active users, the scale of active users in second- and third-tier cities has declined year-on-year, while the number of active users in other cities, especially in fifth-tier cities, has increased significantly year-on-year. It can be seen that the overall sinking trend of the third-party mobile payment industry is obvious, and the fourth and fifth tier cities will be the main markets in the future.

The above data** and analysis are from:Prospective Industry Research InstitutePublished in theAnalysis report on China's third-party payment industry market prospect and investment strategic planning

It can only be said that leeks have learned wisely, suffered too many losses, and now the housing prices are too high, and there is no extra capital for venture capital.

The emergence of e-commerce has indeed brought an unprecedented impact to physical stores, and this huge tide has not yet receded, but traditional e-commerce has been declining in recent years!

The emergence and success of Pinduoduo has made ** restart Juhuasuan, Jingdong has also released Jingxi, and the three e-commerce giants have accelerated the excavation of e-commerce in the sinking market, and there may be a wave of growth later!

These forms can be called e-commerce, so the current impact of e-commerce on physical stores is only increasing!But no matter how it hits, it is impossible for the physical store to die!

In recent years, large chain supermarkets, such as RT-Mart, Metro, and Wal-Mart have been losing ground in recent years, because of the transformation of stores from large and complete to small and fine, and it is precisely Internet e-commerce companies that have acquired these large supermarkets, such as Alibaba's acquisition of RT-Mart!

Let's talk about what other e-commerce companies and supermarkets are doing: Jingdong has opened 100000 Jingdong convenience stores, Suning has opened Suning stores everywhere, Yonghui Life Daojia of Yonghui Supermarket, Hema Fresh Food of Alibaba, etc., as well as various franchise stores and chain stores, and finally all of them have come to the new retail model!

For example, you used to open a commissary, and now they have a chain of convenience storesYou used to open a fresh food store, but now people can deliver to your door;You used to open a clothing store, but now people can come to your door to tailor it;Your stir-fry is delicious, and people will hype up a random Internet celebrity dish ......In short, when these Internet companies with technology and data come offline, ordinary people's physical stores will disappear ......

However, is it the entity that has no way to go, I don't think so, when I was at home, the water heater at home was broken, my mother hit a **, and the nearby home appliance city immediately sent someone to repair it, and if it was not repaired, I immediately bought one, ensuring that there can be hot water for bathing at night, which is something that e-commerce can't do.

My friend opened a clothing store, because she is the owner and likes to wear clothes, she will share some good-looking outfits in the circle of friends every day, and most of the customers who have added her WeChat through the entity can come back to buy it several times.

The owner of the fishing tackle shop has set up a fishing organization on some platforms, shared beginners, what equipment should be matched, entry-level, senior-level, shared a lot of knowledge, and told everyone what services his family has, so it is logical for group friends to buy fishing gear at his house, I think these people will not care about the fact that it is a little more expensive, which happens to be something that e-commerce can't do.

I find it hard to usher in spring. Because the rent cost of physical stores is particularly high now, coupled with the squeeze of e-commerce, it is difficult to survive.

Physical stores will not be replaced by online e-commerce, because many people still like to experience in physical stores, and after the epidemic is over, everyone will take revenge consumption and usher in a new spring.

The real economy can be combined online and offline, and the real economy still has the advantages of the real economy After all, everyone is still more focused on going to the store to try on clothes in person in order to choose the one that really suits them. The most important thing for the real economy now is to transform and improve the quality of its services.

Hard. Gotta change! There is a chance, but wait for the wind to come.

Today, the sinking market with the advantage of population base is getting more and more attention. At the same time, the consumption pattern characteristics of the "sinking" attribute are also significant, mainly as follows:

Acquaintances have strong attributes and pay more attention to interpersonal relationships, and consumption decisions are often influenced by acquaintances, and the circle effect is strong. A good example is JD.com.

Sensitive to **, the pursuit of good quality and low price, generally only online ** when it is lower will buy, and at the same time keen on discounts or various preferential activities. I think the current Pinduoduo is a good example.

There is a lot of free time, a slower pace of life, a short commute, but few entertainment facilities, not much to go.