How to do deposit marketing in a bank?

A lot of times, our deposit marketing is slow, part of the reason is that our thoughts, thoughts determine actions, if we put down deposits as a normal thing, it will be difficult to make a real breakthrough, the past deposits and the current decline are not necessarily related, and the reason why we can't put down more deposits, for us lack more than other bank wealth management products.

What's more, in this invisible and unconsciously self-deprecating time will affect your marketing confidence, and thus affect your marketing results, marketing itself is a cruel game where every second counts, you must build strong self-confidence, strive to find yourself and the strengths of your field, and turn them into a powerful force behind your marketing.

To do a good job in deposit marketing, it is necessary to focus on marketing to public customers. It is necessary to focus on marketing, focusing on finance, schools, hospitals, and high-quality enterprises with relatively strong operating strength, find precise focal points and breakthrough points, strive for administrative organs and institutions to open accounts with rural credit cooperatives as much as possible, and strive for enterprise funds to be settled through rural credit cooperatives. At the same time, we will increase the leading enterprises of industrialization and energy conservation and environmental protection, and emerging industries.

and other high-quality customer marketing efforts, and strive to absorb public deposits and reduce deposit costs. Focus on key projects for marketing. It is necessary to pay close attention to poverty alleviation.

Major construction projects led by the first at all levels, such as beach and sea relocation construction, coal-to-gas, and affordable housing projects, actively contact with relevant departments, actively negotiate and communicate, and provide customers with the greatest convenience under the premise of compliance. Take key customer groups as the focus of marketing, pay attention to the daily traffic of customers, and find and pay attention to key customer groups such as large customers and first-class customers.

In fact, the essence of deposit marketing is customer marketing, and learning to capture the hearts of customers is the real breakthrough point of marketing. Secondly, the maintenance of any kind of relationship is a long process, so when it comes to account managers.

In the time of marketing, it is necessary to plan step by step, set goals, communicate with customers frequently, visit customers regularly, return visits to customer maintenance, changes in customer needs, and update customer information files, and every communication between account managers determines customer relationship management.

success or failure. Especially for those customers with great potential, the relationship manager should take the initiative to get in touch with them, fully understand and analyze their needs, and continue to introduce deposit varieties to meet their bank deposits.

of the scale of expansion.

It takes a lot of time and effort for the bank to really want to develop long-term and stable customers, the relationship between the customer and the bank is not a one-time transaction, the bank employees cannot ignore the interests of the customer for the sake of the current short-term interests, the benefits and hidden product risks brought by the product knot to the customer are non-existent, and in the long run, the bank will definitely lose the trust of the customer. Customers can see what's good and what's bad. When banks are really thinking about them, they are really willing to trust them.

If you want to do a good job in deposit marketing, you should implement some preferential activities in normal times, and you can also launch deposit gift activities, so as to attract consumers.

First of all, we need to have some high-spending customers, and then we must find the kind of customers who have deposits and are not willing to invest, and then we must provide services in place to let him know that it is most beneficial to put them in the bank.

In my opinion, we must explain our advantages to customers and give customers the greatest discount in order to do a good job in deposit marketing.

It is necessary to do a good job in the preliminary work, and then improve the relevant deposit policy, and the follow-up manual service should also be improved.

First, grasp the characteristic business, the rising tide lifts all boats.

If the retail business is compared to water, then deposits are the boat on the water. Because when customers handle most of the retail business, they must first handle an account, and then make a deposit, and then they can return the deposit to buy **, buy insurance, do foreign exchange trading, and conduct ** transactions. The practice of some outlets is not to focus on indicators, but to make a distinctive business highlight, through the characteristic business to pull deposits and other indicators.

Another benefit of this approach is that employees are not overwhelmed by the variety of tasks, and they are highly purposeful and motivated.

There are many such businesses, including regular investment, payroll, third-party depository, etc., and among the many types of business, I think foreign exchange trading is the most suitable as a highlight business. First of all, foreign exchange trading, no matter how the customer trades or not, is a demand deposit for the bank; Secondly, foreign exchange trading can be two-way trading, there is no bull market and bear market, will not think about the same, there are more customers in the market, and there are fewer customers in the market. Finally, in addition to counting deposits, foreign exchange trading can also bring us fee income.

Our foreign exchange trading used to lag behind other banks due to the lack of financial methods. But a few months ago, the state suspended margin trading and used real trading, so we are back to the same starting line.

Second, pay attention to service quality and emotional marketing.

Win customers by improving service quality. This is also a great truth that everyone in the north and south of the river knows. But how to improve the quality of service, and even what is service? I think that's the point.

Let's talk about what is a service, shall we? Every newcomer enters the service industry, and the teacher has to educate them from two aspects: etiquette and etiquette.

Etiquette is to tell us the importance of customers to us, let us respect customers from the heart; It tells us how to express our inner respect and gratitude to customers through smiles, gestures, and words. With these two things learned, new employees can come to work with a professional smile.

But just like anything that is done too much, it has its own understanding. After a few years, I came up with my own definition of "service". Service is to give customers unexpected surprises, long-term service for the sake of customers, so that customers have "their own people" trust in you.

<> "Hello Friends, the marketing plan of bank deposits is as follows: 1. BackgroundWith the rapid development of the financial industry, banks have become one of the financial service institutions that people often contact and use in their daily lives. In order to meet the needs of customers, banks need to continuously improve their service quality and expand their business market space.

Bank deposit business is one of the important businesses of banks, and how to formulate a good bank deposit marketing plan is of great significance to banks. 2. ObjectiveThe objective of this program is to plan a series of marketing activities to improve the marketing effect of bank deposit business, increase the market share of bank deposits in the local area, and provide solid support for the development of banking business. 3. Positioning bank deposits is one of the important business operations of banks, providing customers with a series of high-quality deposit services to meet the different needs of customers and making deposits simpler and faster.

At the same time, the bank's professional financial services team also provides customers with professional advice and guidance. 4. StrategyThis marketing plan will use a variety of means to promote bank deposit business, including online promotion and offline promotion. 1.

Online promotion: 1) Establish a fast deposit platform: open a fast deposit channel to improve the deposit experience of customers.

1) Business hall: Promote the deposit business through the promotion activities of the business hall, so that customers can better understand the bank deposit business. 2) Strengthen outdoor publicity:

Posters of bank deposit products are posted in public places, and deposit products and corresponding preferential policies are introduced to customers through leaflets and other materials. 5. Implementation planThrough the above strategies, the bank deposit marketing plan will be implemented in the following stages: 1) Preparation stage:

Review the qualifications of employees, collect information on deposits and develop marketing strategies. 2) Publicity stage: develop mobile media platforms such as ** and WeChat *** to carry out a lot of publicity and seize the customer market.

Establish an effective marketing plan and management organization system.

Like enterprises, banks should also set up special research and development institutions to undertake market research, business planning, countermeasures and suggestions, and business information communication. At the same time, a regular communication system is established in the business departments of research, capital planning and finance, and comprehensive analysis and adjustment are carried out on all aspects of business operations, so as to solve practical problems, eliminate potential problems, and ensure the implementation of the plan and repair the plan. On the basis of market research and correct market positioning, establish the business objectives of the rotten dust skin, and then form a business development plan, marketing plan, human resources plan, financing and investment plan, finance, security and hunger assistance plan The realization of the goal is based on effective control, forming a virtuous circle, and decomposing the strategic tasks and implementing them in place.

Segment the customer market and clarify the focus of service.

Any one bank, regardless of its size, can only provide products and services that satisfy a relatively limited part of the overall market, but not all of them. Therefore, strengthen the study of the customer market, according to the characteristics of the homogeneity of demand, divide the enterprise and the public into a number of consumer groups, according to the different needs of customers, to provide unique financial products, services and marketing mix to the selected target customer groups, in order to make customer needs be more effectively satisfied, while maintaining customer loyalty, continue to extend and chain to occupy new markets.