How to find target customers in business management consulting

Enterprise management training itself should have a certain customer group, and this kind of words seems to be the general company will be based on ** sales! However, this kind of hanging ** situation is the most, so it is recommended that the building is mainly to do business management training, you can first let the customer do a free training trial, after winning the favor of the customer, the work will be easy, I see a lot of enterprise management training on the Internet, which company is the landlord, China training network? Or Yingsheng Enterprise Management?

There are many channels to find enterprise customers, but first of all, you must clarify your target customer portrait, such as region, enterprise scale, industry, enterprise nature, etc., and only by clarifying the customer portrait can you find customer resources in a targeted manner.

Back to the topic, enterprises generally have the following channels to find target customers:

Find a company through online B2B forums, yellow pages, etc., this method is low-cost, but the efficiency of customer acquisition is also low, and the online information is mixed, and it is difficult to find truly effective customers.

There are others such as old customer introduction, Mobai, etc., compared with these traditional customer acquisition channels, mining some new channels may be more effective for enterprises, such as the rise of big data customer acquisition in recent years, through big data and artificial intelligence technology, according to your customer portrait to accurately locate your target customers, but also according to your single customers, intelligent matching and recommendation of similar customers, greatly improve sales conversion.

I know of this kind of enterprises, such as Tanji Tuoke, etc., there are successful cases in the enterprise management consulting industry, if you are interested, you can learn about it.

How do I find my target customers? There are 6 key points for customer positioning, and it is difficult to make money in this business.

Lao Tie can try sohojoy can find reference content, there is excel format, so that the efficiency will be several times higher, you're welcome.

1. The brand strength and influence of the consulting company.

2. The successful case of the consulting company, have you served a similar enterprise to your company 3, inquire about the company they have served, how to evaluate the consulting company 4, ask the consulting company to issue a plan according to the needs of your company 5, it is best to choose a number of consulting companies in advance to compare and choose in the form of bidding 6, sign a cooperation agreement to clarify the responsibilities and obligations of both parties.

There are a lot of real and fake customers on the Internet, but there are very few who can really become our target customers... If you want to find a truly effective target customer, you can only get to know each other better, and you have to try any way to determine the identity of the other party. It's like customers know your product and your company.

Customers can only rest assured that they will cooperate with you when they have a thorough understanding of your company. On the contrary, we need to know Him as He understands us. Time is limited, and we need to put real energy into the target customers that really work.

Salesmen who have just entered the industry, the first thing to face is the problem of customers? It's just that a salesman who has been working for many years, and when he encounters a new product, sometimes he can't even tell the industry.

The customers of the service industry and the wholesale industry are clear, and there is no need to look for them, but the salesmen of the manufacturing industry and the general market, although they understand the industry they are in, the customers are not very clear. Especially for new salesmen, there is no accumulation of customers, so they need to start from scratch and find customers 1, network query method. We are in a period of rapid development of the Internet, and this tool is indispensable in sales:

Forum query method, through the industry forum query, find the customer in the forum.

The blog query method, which finds customers through blog posts.

2. Yellow Pages, Communication Yellow Pages and Industry Yearbook Query Method. Through various yellow pages yearbooks, the business scope of the enterprise is found out and the customers are further implemented.

3. Advertising advertorial collection method. This method is more suitable for industries that advertise frequently. For example, the raw material suppliers of health care products and drugs can contact the manufacturers of health care products and finished drugs.

4. Industry exhibition collection method. Collect customer information through industry exhibitions, and in order to save costs, product leaflets can be issued to let customers come to the door.

5. Take the initiative to collect text messages. This method is less investment, and customers can come to the door if they are interested.

6. Peer resource infiltration method. Follow peers to find customers, have peers to compete with peers, and strive for customers.

7. Precision marketing method for data purchase (such as searching for the latest owners, the latest car owners and other related content). This method requires little investment and accurate data. You can buy online, such as home furnishing companies can search for the purchase of owner information, insurance can search for the purchase of car owner information, etc., of course, this time-consuming and laborious work on the Internet, collected hundreds of users may not be able to make a single order, the problem is that the marketing is not accurate.