What is the role of the exhibition? So what is the purpose of visiting the exhibition?

Contact & Transaction FunctionThe exhibition will breed great business opportunities, with contact and transaction functions. The role of communication in the exhibition is very obvious: the amount of contact, the wide range of contact, and the effect of good contact, so the exhibition can provide exhibition organizers, exhibitors, and visitors with opportunities to contact and communicate with each other.

Usually during a limited period of a few days, exhibitors can often reach a large part of the entire industry or market, perhaps more than they would reach in a year or even years through other conventional methods such as door-to-door visits. Exhibition participants can get in touch with industry leaders, experts in the field, existing customers, potential customers, leaders, businessmen, users and other people related to their various roles in the professional exhibition, including decision-making figures, key figures, the formation of high quality of interpersonal contact. The environment of the exhibition is elegant, which is conducive to high-quality communication.

Exhibition is a form of economic exchange that is both market and displayal. In ancient times, it played an important role in economic exchanges; In modern times, it still plays a role in many ways, including the economic and social role of the macro side and the role of corporate marketing in the micro aspect. Exhibition is a form of economic exchange (circulation), exhibition was once the main channel of human economic exchange, and is still one of the important channels, exhibition intervenes in China's economic activities, plays an important role in the field of circulation and information, and has now become an important commodity market, technology market, information market and capital introduction market.

Enterprises can collect information about competitors, new and old customers, and enterprises can understand the latest product trends and industry development trends in the industry, which constitutes the basis for decision-making.

The purpose of visiting the relevant exhibitions where you are working is mainly to understand industry trends; new trends in product technology, business model and services; information on competitors and start-ups;

As a consumer, the main purpose of visiting the exhibition should be to understand the industry situation in the field of concern, and obtain more specific information on the spot for comparison and guide consumption. Of course, on-site discounts are also a benefit of participating in the exhibition, haha

There are many reasons for visiting the exhibition.

Understand competitors, find new businessmen, find new customers, understand the development of the industry, and be curious without formal purpose.

1 Collect exhibition information 2 Understand the relevant market** 3 Publicize, advertise, improve corporate visibility, and start your company's brand 4 New product promotion 5 Find**, to open a company in the local area 6 Industry content** 7 Tourism and so on.

Find a business partner.

The main purpose is to convey information and recommend images through a comprehensive use of various media communication methods, on-site exhibitions and demonstrations. It is a routine public relations activity.

It is a complex, intuitive, figurative and vivid way of communication; It provides an opportunity for direct two-way communication with the public; It is a highly centralized and efficient way of communication;

It is a comprehensive large-scale public relations special activity, which is a good subject for news reports; With an entertaining nature, it can attract a large number of members of the public. In general, social organizations attach great importance to the use of this format to create and present their best image.

1. You can understand the information of peers, grasp the trend and development law of peer development, and determine the correct development strategy of the enterprise.

2. The local market demand and potential can be investigated. After bringing together all the peers in the world through the exhibition, you can obviously feel the development space and market space of the enterprise and understand the market potential of your products.

3. Through extensive contact with local dealers during the exhibition, looking for suitable partners, participating in the exhibition is nothing more than 2 types of people, one is to promote products, the other is to look for products, through the fair and open platform of the exhibition, it is very easy to achieve the docking of both sides.

4. Establish and maintain the company's image. Especially in areas or countries where customers and dealers are relatively concentrated, the exhibition can effectively enhance the company's image, improve the visibility and market competitiveness of products, and also support and assist local dealers.