Why is Wang Tsai milk expensive? Why is Wang Tsai more expensive than pure milk?

The high price of Wangzi milk is related to its market positioning, and its positioning role is: it plays the role of the best tasting milk and the most nutritious sweet drink. It has become the best choice for this group of people who "want the taste of milk or the nutritional feeling of milk, but do not want to drink boring pure milk".

Wangzi milk is nutritious, it is a kind of reconstituted milk, which can supplement calcium and protein, and help to strengthen bones. The reason why Wang Tsai milk is more expensive than pure milk may be its brand effect (Want Want Group), product marketing strategy and product pricing, the cost is not low, the taste of recombined milk is better than that of pure milk, the audience is wide, and it is rich in nutrients required by the human body.

Wangzi milk is a kind of reconstituted milk, which is made by concentrating and drying fresh milk into concentrated milk or milk powder, and then adding condensed milk, sugar, water and other food additives. Although it contains milk components and can also ingest nutrients such as protein and calcium, due to its processing, there will be a certain loss of nutrients, and its nutritional value is lower than that of pure milk.

Also, it is not recommended to drink it regularly, or replace it with pure milk as a daily drink. Because Wangzi milk contains more sugar, long-term drinking will have an adverse effect on people's sense of taste, and will also develop the habit of preferring sweets, which may lead to obesity or tooth decay, affecting physical development.

Many children like to drink Wangzi milk, its nutritional value is not as high as milk, its taste is a little sweeter, and there are more additives, it is recommended not to drink it often. Hope mine is helpful to you!

Wang Tsai milk. The reason why it is expensive is because it is positioned as children's milk, the requirements for quality are relatively high, and the content of nutrients is also high.

Not only Wangzi milk, many brands of milk are quite expensive, in addition to the production cost, brand publicity cost, naming fee is very high, and eventually passed on to the product, by the consumer to pay.

Because Wangzi milk is positioned as a children's drink, it has strict requirements for the quality of milk, and it is much more expensive than ordinary milk!

First of all, the outer packaging is more luxurious, and secondly, it is really delicious, and the craftsmanship is also good.

Wangzai milk is expensive based on cost and quality, and the popularity lies in its taste. Wangzi is reconstituted milk, which has not undergone high-temperature sterilization, turns the milk into milk powder and then blends it with fresh milk, which contains most of the nutrients and is easy to absorb and has a good taste.

Now most of the milk outside (Guangming Yili Mengniu) is made with milk powder, and if you want to drink it, you can either drink the expensive Trensu, Youjia, or drink the fresh milk sent in the morning, which is just mixed with some water, so as not to give you milk powder. On the other hand, it is the marketing strategy of the product, people buy things to see the price, and generally think that things with low prices are definitely not good, and milk is too cheap to be good.

First of all, Wang Tsai milk.

The cost of production equipment, as well as the cost of advertising, and finally a sales strategy, in order to meet the psychology of consumers, consumers will generally think that good goods are not cheap, so they will think that the highest will be better. The positioning of Wang Tsai milk is: it plays the most delicious milk and the most nutritious sweet drink.

But in reconstituted milk.

In the production process, it is necessary to go through multiple ultra-high temperature sterilization treatments, from milk to milk powder, and then from milk powder to milk, some vitamins and other nutrients may be lost in this process, so its nutritional value will be slightly lower than that of pure milk.