Methods and strategies of network marketing for small and medium sized enterprises

Perhaps all the bosses here know that small and medium-sized enterprises do not have a more stereotyped management model like large enterprises. Small and medium-sized enterprises face many uncertainties, and their flexible organizational structure and strong market responsiveness determine their implementation strategy, which is a creative and risky work. Therefore, we must start from the actual situation of the enterprise and form a unique marketing strategy in order to truly play the role of strategy.

1.Market analysis strategy

Different consumers have different purchasing needs and buying habits, and the overall market is divided into different small market groups with the same nature, and market segmentation is based on the different needs and consumption behaviors of market customers. Small and medium-sized enterprises can rely on the market segmentation method of modern marketing to find a good development opportunity in the market, because through marketing research and market segmentation, enterprises can understand the needs of different buyer groups and the current degree of satisfaction, so as to find out which customer groups have unmet or insufficient needs. In the segment of the market with a lower level of satisfaction, there may be the best market opportunities.

2.Selection and positioning of the target market

Understand who buys their products, the geographical distribution of buyers, their hobbies, and the characteristics of their purchasing behaviors, that is, the company determines the specific service object, that is, the choice of the target market. When choosing a target market, SMEs must grasp the criteria for selecting a target market. One is the market size, the second is the market growth rate, and the third is the advantage of competitors.

There are many opportunities and avenues for businesses to enter the market. The essence of market positioning is to make the enterprise strictly distinguish from other enterprises, so that customers can clearly feel and recognize this difference, so as to occupy a special position in the minds of customers.

3.Distribution channel strategy

The scale cost of production of small and medium-sized enterprises is relatively high, and compared with large enterprises, they are relatively lacking in capital and human resources, and it is impossible to establish a huge and complete sales network and channels like large enterprises, and assume most of the responsibility for marketing. Small and medium-sized enterprises can only screen the most suitable channels for themselves one by one, which platforms have good promotion effects, which platforms have poor promotion effects, and how much money they need to spend, all of which need to be considered step by step. If you think the process is too complicated, you can also choose a reliable media platform, I myself have a media box publishing platform, which has a lot of ** resources, and you don't have to screen them one by one; One-click self-service posting, which has a good effect on corporate promotion, if you need it, you can also send me a private message to share a free experience code with you.

The above is my understanding of how small and medium-sized enterprises carry out marketing strategies, I hope it can help you, remember to like it before leaving!

Network marketing is based on the network and social relationship network to connect enterprises, users and the public, to deliver valuable information and services to users and the public, to achieve customer value and corporate marketing objectives of the planning, implementation and operation management activities. Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in order to achieve the overall business objectives of the enterprise, with the Internet as the basic means, to create an online business environment and the use of digital information and network interactivity to assist in the realization of marketing objectives of a new type of marketing method. Businesses can do online marketing through the following methods:

That is, SEM (usually represented by PPC), through the opening of search engine bidding, let the mu cover household search for relevant keywords, and click on the keyword creative link on the search engine to enter the ** web page to further understand the information he needs pure key, and then by calling ** on the customer service**, communicating with **customer service or directly submitting the form on the page to achieve their own purposes.

That is, SEO, refers to the use of internal and external optimization methods on the basis of understanding the natural ranking mechanism of search engines, so as to improve the keyword ranking in search engines, so as to obtain traffic, and then generate direct sales or establish online brands.

3. Email marketing

It is to provide industry and product information to users by e-mail in the form of subscription, so as to establish trust and trust relationship with users.

4. Instant messaging marketing:

A marketing method that uses internet instant chat tools to promote the word.

5. Viral Marketing:

The viral marketing model comes from network marketing, which uses the principle of word-of-mouth among users, and is a marketing method that is carried out spontaneously among users and has low costs.

6. BBS Marketing:

7. Blog Marketing:

Blog marketing is the establishment of corporate blogs or personal blogs, for the interaction between enterprises and users and the embodiment of corporate culture, generally such as industry comments, work impressions, mood essays and professional technology as the content of corporate blogs, so that users more trust the enterprise to deepen brand influence.

8. Weibo marketing:

Weibo marketing refers to a marketing method that creates value for businesses and individuals through the Weibo platform, and also refers to the business behavior of merchants or individuals to discover and meet the various needs of users through the Weibo platform.

WeChat marketing is an innovation of enterprise marketing mode in the era of network economy, and it is a network marketing method that rises with the popularity of WeChat. There is no distance limit on WeChat, and after users register WeChat, they can register the same as their surroundings"Friends"Form a connection, users subscribe to the information they need, and merchants promote their products by providing the information they need, so as to achieve point-to-point marketing, such as experiential micro-marketing.

If an enterprise has a marketing promotion problem, it can find aggregation investment cooperation, and aggregation investment can customize a full set of marketing solutions for the enterprise to solve the marketing promotion problem in one stop.

As long as the information that can be done can be done, one is the current offline more active platform, one is the exchange of information platform, and the third is some business **.

Let's go to the double ** guest tutorial.

There are a lot of small and medium-sized businesses in it.