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MKT is a marketing major.
Marketing Major is an undergraduate major in ordinary colleges and universities, belonging to the business administration major, with a basic study period of four years, awarding a bachelor's degree in management, which is an interdisciplinary major based on economic science, management science and modern information technology.
The main courses studied in marketing majors are: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Operations Research, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, Commercial Banking Practice, Human Resource Management, Market Research and Management, Distribution Channel Management, Bank Marketing, Service Marketing, Customer Relationship Management, Pricing Management, Modern merchandising techniques.
Marketing graduates should acquire knowledge and competencies in the following areas:
1. Master the basic theories and basic knowledge of management, economics and modern marketing.
2. Master the qualitative and quantitative analysis methods of marketing.
3. Have strong basic ability of language and writing, interpersonal communication, and analysis and solving practical marketing problems.
4. Familiar with China's marketing guidelines, policies and regulations, and understand the practices and rules of international marketing.
5. Understand the theoretical frontier and development trends of the discipline.
6. Master the basic methods of literature retrieval and data inquiry, and have certain scientific research and practical work ability.
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MKT refers to:Major in Marketing.
MKT stands for Marketing, also known as Marketing, Marketing or Marketing.
Generally speaking, it is the choice of portfolio strategy, which is usually an overall combination of products, channels, and channels.
Marketing-related concepts.
Breakdown of MKT in the company:
The most core: product manager productmarketing, responsible for product release, the concept planning of the whole product, and the overall responsibility of promotion planning. This line is generally the marketing department.
TradeMarketing: Responsible for channel construction, activities, and gift strategies.
CRM: Customer relationship management, based on data analysis and then make strategies for the boss, KPI is how to make people who have bought come back to buy again. For example, membership system design, VIP activities, return visits, etc.
DigitalMKT: responsible for generating buzz on social platforms, as well as advertising on Internet platforms.
markingresearch: Doing data research, more boring, Party A has fewer positions, and most of them are PPT for the boss. It is the people in the consulting firm who provide reports to the people in these departments.
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MKT is a marketing position.
MKT stands for Marketing, also known as Marketing, Marketing or Marketing. Generally speaking, it is the choice of combination strategy, and the collapse of the stool is usually an overall combination of products, channels, and channels.
Marketing is not only a function, but also an activity, process and system for the organization to create, communicate, disseminate and deliver customer value for the benefit of itself and its stakeholders, and bring economic value to customers, customers, partners and the whole society. It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market.
Direction of employment
1. Management
Professional managers, enterprise operation managers, etc.
2. Government affairs
The staff of the Market Supervision and Administration Bureau, the staff of the Commercial Registration Office of the Administrative Examination and Approval Bureau, and the market law enforcement personnel of the Administrative Joint Law Enforcement Bureau generally tend to be majoring in finance and commerce, and management, because marketing majors will also learn civil and commercial law, and the general environment requires law enforcement in accordance with the law, and business majors such as marketing are more advantageous.
3. Market
Market researchers, business data analysts, advertising designers, business modelers, business big data researchers, user portrait makers, etc.
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<> marketing is an undergraduate major in ordinary colleges and universities, belonging to the business administration major, the basic study period is four years, awarded a bachelor's degree in management, is based on economic science, management science and modern information technology and other foundations of an interdisciplinary major.
The main courses studied in marketing are: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Operations Research, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, Commercial Banking Practice, Human Resource Management, Market Research and Marketing, Distribution Channel Management, Bank Marketing, Service Marketing, Customer Relationship Management, Pricing Management, Modern merchandising techniques.
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