Changhong dealers are about to go bankrupt, what should businesses do to deal with this?

His response was very simple, saying that they had reported the case to the relevant authorities and issued an announcement in the store that they hoped that consumers could get a refund. My opinion on this matter is that either you have to bear the consequences, or you need to pay liquidated damages. And then it's time to ship the goods to those who have bought the appliance and paid for it.

For 200,000 orders, I think Changhong dealers must have the ability to pay liquidated damages. <>

Because of this kettle, he was more than 60 yuan, and as a result, there was an improper setting of coupons, which caused him to become a Changhong kettle of 7 yuan 9. 200,000 orders, if calculated one by one, then it is 1.58 million yuan. A ***, a dealer, he will have a deposit of 200,000 yuan to open this Tmall store.

Therefore, the compensation for liquidated damages must be affordable for him, of course, if the kettle is issued, then it must be according to another algorithm. He said that if the profit is calculated at 50%, then he needs to bear almost 7 million yuan in expenses, which may really lead to bankruptcy. <>

If you look at this problem from the perspective of credit contract, the merchant should be responsible for the mistake itself. After all, ** is designed by yourself, and the coupon is also designed by yourself, you can't say that this contract is invalid because you have a loss. There are very few such judgments in the law, after all, they show fairness.

After all, we consumers think that the goods are so cheap, and you must be doing activities to benefit consumers, so we didn't make any mistakes when we filmed us. <>

For the merchant, he has to bear the consequences, so he can only pray to the customer, choose a refund, and minimize his losses, even if it is useless to call the police. After all, there is no malice towards being a consumer, we all like to pick up cheap, and the first feedback information brought to us by merchants engaging in activities is a discount. There were similar businesses before, he took on this responsibility, made a very good advertisement, brought great publicity effect to the company, of course, this time Changhong did not know what to do.

The merchant immediately reported to the authorities, and he posted an announcement in his store, hoping that the consumer could make a refund. In fact, in essence, the merchant should be responsible for this behavior.

One is to send a notice on **, informing consumers of the problem this time, hoping that consumers can choose to refund. The other also reported to the police, saying that his own economic losses need to be borne by the other party and are still in the process.

The merchant immediately made a statement online, imploring consumers not to take pictures of this product and return it, and reported the case to the Public Security Bureau.

On October 8, 2020, Changhong kitchen appliances were maliciously deceived by the promotion agency, and the electric kettle for yuan became yuan and could be bought, and some consumers even successfully placed an order for yuan. Due to the low price, there were 200,000 orders in a short period of time. On October 10, the company issued an announcement saying that the event was maliciously deceived, causing huge losses to the company, the company facing closure, and employees facing unemployment.

The company has reported the case and very sincerely requested a refund from the consumer who placed the order, saying that the great kindness of the consumer will never be forgotten.

Changhong kitchen appliances are the dealers of the Changhong brand, and the main business entity is Zhongshan New Concept E-commerce. However, many netizens expressed doubts about this incident, some netizens thought that this incident was a marketing method, some netizens played a bitter card against the company, using the company's collapse and employee unemployment to morally kidnap consumers, and some netizens believed that the company actually did not control the intensity of swiping, because the event lasted for more than 3 hours, and the merchant still did not remove the electric kettle from the shelves.

I myself have some doubts about this incident, Changhong kitchen appliances *** said that they were maliciously deceived by the promotion agency, so why not announce the name of the promotion agency, but hide it? And there are so many people in a company, after the customer places an order, don't they look at it, don't they feel that there is anything wrong with it? A large number of orders in a short period of time, ** and abnormal, but the merchant is as blind as the ear and the blind are not aware of it, and it is only after 3 hours that there is a response?

We all know that many merchants often engage in some preferential activities to increase the sales of their products and drive the popularity of their stores. Sometimes they even lose money to rush sales, or invite some consumers to swipe orders, creating the illusion that they are selling hot. Although the merchants kept saying that they had been deceived, I think the main fault lies with themselves.

Mainly due to the problem with the setting of the shopping platform, so that many netizens found that it was very low, so many people poured in to place orders for wool, and finally Changhong dealers were on the verge of bankruptcy before all the goods were delivered.

Changhong dealers were on the verge of bankruptcy because Changhong dealers believed in the malicious fraud of the promotion agency at will, which led to their own company not making money and going bankrupt.

I don't think it's just Changhong's dealers who will face this situation. Because in the industrial chain, generally large enterprises will have more right to speak. And it will be more difficult for small businesses to survive.

Changhong dealers were on the verge of bankruptcy because of their electric kettle, which was lower than the cost price, was ordered to 200,000 pieces.

Because the merchant's activities were maliciously deceived, a hot water kettle was auctioned for 200,000 yuan, which brought great losses to the merchant and made the merchant on the verge of bankruptcy.

On October 10, a merchant named "Changhong Kitchen Appliances" on a large e-commerce platform announced that it was due to the malicious deception of a promotion agencyIt was auctioned 200,000 orders in a short period of time on October 8, and the electric kettle with a price of more than 60 yuan was bought for less than ten yuan, so the company will suffer huge losses and even have the risk of bankruptcy and bankruptcy, so we kindly ask the consumer for a refund.

According to the screenshot page displayed by the user who purchased the electric kettle involved in the case, during the event, the original price of the electric kettle was only yuan. There are even users who claim to get an electric kettle for just spending yuan.

Changhong dealers were on the verge of bankruptcy by woolSome industry insiders said that from the perspective of the spirit of the contract, the mistakes of the merchants should be borne by themselves. Even if it is "wool", it is inappropriate to accuse the person who placed the order of "malicious deception".

Although the "obvious unfairness" in economic disputes can be judged invalid, similar ** activities below the cost price to attract attention, is a routine operation, not "obviously unfair".

If a merchant engages in an activity, as long as it does not violate the activity settings, whoever places an order should accept it. The problem is caused by the merchant's own mistakes, and the customer does not make any mistakes. You can only beg customers for pity, not accuse someone of "cheating" and "malicious".

It feels a bit similar to the 2019 Pinduoduo coupon to charge 100 yuan phone bill, at that time it was also said that the system operation error, can only say that the development of e-commerce is more and more convenient now, whether it is a seller or a buyer to be cautious in trading.

Changhong dealers were on the verge of bankruptcy by wool, believing that this matter has nothing to do with consumers. The dealer is most responsible.

I think it's a pity that Changhong dealers are still very sorry, because they themselves are not at fault, but they are on the verge of bankruptcy by wool, which is a pity.

This is the kind of speculation we called in the seventies and eighties, and now there are new groups on the Internet similar to this speculative model, and such people should be held criminally responsible.

I think they're miserable. Due to the wrong setting, hundreds of thousands of orders were placed by the wool party, and the loss was miserable.

Changhong kettle was photographed 200,000 pieces of this is a marketing case, it can be said that it is not accurate when it is on the market, but it also has a little marketing taste.

Mistakes in information communication. Due to misleading information, there was a huge error that triggered this incident.

The merchant set the problem, and the merchant set the ** and the quantity beyond the range he could bear.

I feel pitiful. Changhong dealers are now on the verge of bankruptcy because of the loopholes exploited by these people, and I think they are very pitiful.

I think Changhong's dealers are very unlucky, because it is also very uncomfortable to meet customers who can pick wool.

I don't think this should have happened, the Wool Party is so hateful.

I think this kind of wool picking thing is really sad for the manufacturer, because it will lead to a loss or even bankruptcy, which is mainly due to the irresponsibility of the company's technical personnel for online sales.

I think Changhong dealers are very pitiful, and their company's marketing methods are also problematic.

I think Changhong's enterprise is very sympathetic, and the Wool Party has gone too far.