Durex connotation advertisement was fined 810,000 yuan, how to advertise in order to be serious?

First of all, we must keep up with the times, not stay in the past, the most important thing is to be within the scope of the law, as well as the scope of morality, not to play the sidelines, improve the creativity, just like Shanxi sells coal, has been selling resources will run out sooner or later, but as long as the development of innovative economy, will solve the problem.

It is best to promote the protection of privacy, and it can also make people feel comfortable, followed by the introduction of its stability, security and privacy, and finally the auxiliary information such as affordable and purchase discounts. This kind of propaganda and advertising can be regarded as serious.

To be connotative and not vulgar, this thing is originally private, advertising should not be too blatant, there must be a feeling that you don't say it, I don't say it, but everyone understands it.

In fact, this kind of advertising should be done very legitimately, and it should not contain any pornographic content.

People who do business know the importance of advertising, and if you do a good job in advertising and marketing, you can talk about a product that no one knows about, and then get a high profit. There are many companies that do well in advertising and marketing, but there are a few companies that are particularly outstanding in this aspect of marketing, including Durex, an advertising copywriting wizard. Every time, Durex's advertising copy can poke people's laughter, very connotative but everyone can understand it, very explicit but nothing is explicitly said.

Durex was fined 810,000 yuan for connotation advertising, which shows that if you want to put an end to malicious marketing of enterprises, you have to use such thunderous means to deal with this kind of thing. Penalties greater than the effect of their marketing can curb such marketing. Next, let's analyze three ways to eliminate malicious marketing by enterprises.

First, to eliminate the malicious marketing of enterprises requires thunderous means Whenever we encounter the malicious marketing of some enterprises, we must take immediate action to minimize the influence of this malicious marketing. You can't wait for this kind of malicious marketing to become a hot topic before taking action, then it will only make this kind of marketing appear more successful, and even punishment will become a marketing tool. Therefore, malicious marketing must be strangled in the cradle.

Second, to put an end to the malicious marketing of enterprises, it is necessary to punish heavilyEvery time an enterprise is caught with malicious marketing, it should be given the most severe punishment. In this way, companies can take this as a warning, and it can also make other companies with such malicious marketing ideas stop from the precipice. This kind of heavy punishment can have the effect of knocking the mountain and shaking the tiger, so that enterprises do not want to do malicious marketing from the bottom of their hearts.

Third, to eliminate corporate malicious marketing needs industry norms, want to eliminate corporate malicious marketing needs to have an effective industry norms, the use of industry norms to standardize the marketing methods of enterprises, so that all enterprises comply with industry norms, clear punishment strength, which can effectively prevent the occurrence of malicious marketing. Thus, putting an end to malicious marketing.

The key is to improve the legal awareness of enterprises, but also to have the supervision of the audit department, and finally the supervision of the masses. In this way, we can effectively put an end to the malicious marketing of some enterprises.

I think the best way to do this is to put an end to this kind of behavior by increasing the penalties, and companies will only be able to stop this kind of behavior if the cost of malicious marketing becomes higher.

First of all, it is necessary to proceed from the laws and regulations of the state and severely punish enterprises that violate the rules. Secondly, the enterprise should have high-quality, high-ethics, bottom-line leaders who give reliable orders. Finally, as a consumer, you must have a good personal moral cultivation and a good value orientation.

Durex's marketing campaigns are often creative and applauded. The following is a practical information column I sorted out the inventory of Durex's classic connotation advertising, I hope you like it!

1. Halloween.

Durex: Day and night.

2. Alphago vs. Lee Sedol, man-machine Go duel.

Durex: Human-machine Go duel In fact, humans have long lost to machines!

3. On the second day of February, the dragon raised its head.

Durex: The second dragon raises its head in February, and there is a spiritual head all year round.

4. The movie "Star Wars Episode 7: The Force Awakens".

Durex: Star Wars: The Force Awakens first and foremost.

5. Bob Dylan won the Nobel Prize.

Durex: Tonight.

6. Tanabata. Durex: Tanabata A lot of joy and a lot of joy.

7. Sell the Meng Festival.

Durex: October 10th Selling Moe Festival October should be at least 10 days 8, National Day.

Durex: A little less often, a little longer at a time.

9. National Day.

Durex: Eleven, let go

10. Mid-Autumn Festival.

Durex: Have you eaten the Mid-Autumn Festival?

11. Program Ape Festival.

12. Singles' Day.

Durex: Little Singles' Day, it can be small, but it can't be light.

13. Apple 7 earphones.

Durex: Apple 7 headphones Don't run around.

14. Dinadongdi acquired Uber, and Durex may become the biggest winner.

Durex: Dudu taxi, the choice of the old driver.

15. Defeat World Car-Free Day.

Durex: Get on the bus on World Car-Free Day

16, Yao Ming entered the Hall of Fame.

Durex: NBA Hall of Fame Please shout out tonight 17, Bai Lu.

Durex: Fabricate the Pearl of Fairy Dew in the Season.

School starts on the 1st of the month.

Durex: First day of school.

Tokyo Olympics.

Durex: Ready-to-

20. China's first gold medal in the Rio Olympics.

Durex: Good shot

To be continued. Pictured: [email protected].

01 Let's take a look at the team of Durex Advertising first, their team is the Huanshi Interactive team, Huanshi Interactive is a professional H5 producer, in H5 this aspect, they are especially good at using H5 to do advertising promotion, they can be said to be the top and influential team in this regard.

02 Then let's take a look at their advertising ideas, "I want to drill wood on you to make a fire and ignite this life", "It is rumored that people have 206 bones, and when the warm wind blows your skirt, I have 207 roots" and other advertising slogans, all of which use good metaphors and good renderings, making us think of "sex" and Durex.

03 Durex's copywriting skills are very thick, they always think differently from what we think, their way of thinking, marketing methods are worthy of our reference, especially they like to use their unique "sex" and "Durex" for a perfect combination, so as to achieve the purpose of marketing, to achieve the purpose of promotion.

04 Durex's advertising is more routine, and there are many ways to use routines, such as the use of numbers, such as the combination of sex and life, such as love and life, and other front-end statements and back-end statements.

Durex's ads are simple, straightforward, and highlight.

Durex only spent 810,000 yuan to be on the hot search again, so that the brand ** to more potential users, Durex ** merchants were fined 810,000 yuan, but for them, this money is just a hair on the body of nine cows, this punishment is not painful.

The marketing effect was achieved. Although he was fined, the incident itself has been well disseminated, and the brand influence of Durex has spread.

Because netizens feel that the advertising of Durex is worth far more than 810,000, there will be such an evaluation.

Because even if he spent 810,000 yuan to buy a hot search, so that the people of the whole country knew about it, it also increased his popularity, so why not. Besides, wouldn't it be better to have the money left over to improve the quality?

Although this incident has caused their economic losses, it is also an invisible propaganda technique, and everyone will not only not be disgusted, but will also feel that it is very connotative.

Because although it has been fined hundreds of thousands, the traffic value and the resulting economic benefits of its brand have exceeded this number, so on the whole, it is not a loss.

Personally, I think it's quite interestingDurex made a free advertisement through this matter, which can be regarded as a lesson, Durex's copywriting is a bit vulgar after all, I hope this punishment can make his copywriting more creative, instead of playing vulgar edge balls.

1. Durex was fined 810,000 for connotation advertisingDurex advertisements Everyone who has seen Durex know that it has always been more connotative. Their copywriting is really good, and many of the ads are more creative. But there are also some of them that are more excessive, and the copywriting is more vulgar.

Recently, Durex was fined 810,000 yuan for connotation advertising. The main criticism is the crossover advertising between Durex and other brands in recent years, which is indeed a bit too vulgar.

Second, the penalty of 810,000 yuan is for Durex, this punishment can only be regarded as a warning for Durex, and 810,000 is really small for Durex。This punishment is a wake-up call for Durex, who may be more restrained in future advertisements. This is also a free advertisement for Durex, Durex will spend a lot of money on advertising every time, this time it only cost 810,000 The cost is relatively low, and the publicity effect should be good.

3. Personal opinion: Durex products will inevitably have this kind of connotation advertising. Understandably, there is nothing special about the appearance of such advertisements, butSome of his advertising copy is too vulgar, and the sidelines are too serious。It's not a reasonable connotation, it's a bit excessive.

For example, the previous linkage with Heytea has aroused condemnation from many netizens. The ad copy was really good, but it was a bit disgusting. Although it brought heat to Durex, it was also a number of negative reviews.

Hopefully, this punishment will allow Durex to make some adjustments, so that he will no longer have such disgusting metaphors in future copywriting, and Durex has also had a lot of excellent advertisements before. It's understandable that it's a product they make after all, but don't be too disgusting.

Hmmm......I don't think this is so proper, because now China is relatively not as conservative as before, Durex is originally a brand related to physiological needs, involving this knowledge, and the connotation of advertising is also reasonable, after all, people who buy Durex have reached the age where they can be responsible for themselves.

Durex's advertisements sometimes work well, but sometimes they inevitably fall into vulgarity, and this time Durex was fined because some advertisements are too excessive and will have a bad impact on society.

Well punished. Any company must have a bottom line, and once the bottom line is crossed, then it will definitely be punished.

Durex was fined 810,000 yuan for connotation advertising, which shows that there is still a problem with the advertisement, otherwise he would not have been fined.

Or is it because of excessive marketing that leads to a lack of grasp of the degree. The social sensitivities of the products sold by Durex inevitably add to the problems of its advertising campaigns. Therefore, it is not very strange to be fined 810,000 yuan for connotation advertising, and the Durex brand should remember to learn a lesson.

However, from another point of view, Durex was fined 810,000 yuan for containing advertisements, which was not a loss, but a special profit. Why? Because we can analyze it from the perspective of interests, Durex was fined 810,000 yuan for this advertisement, and on the surface, it was a loss of 810,000 yuan, but in fact, the brand was on the hot search version again, and the advertising benefits brought to the brand by the hot search version were huge, and it could also tap out some potential customers, which was equivalent to advertising for itself in disguise, and the advertising effect of this advertisement was very good, and the value brought by it was much higher than 810,000.

This result is still reasonable, because there will be a lot of children who see the advertisement, and the advertisement with this connotation is a bit vulgar.

Advertising is widely advertised, but also a channel to spread culture, naturally to spread positive energy, positive culture, to bring a good impact to the audience, rather than implying another negative connotation, since it is wrong, violating the relevant regulations, naturally need to bear the corresponding responsibility.

I think it's quite reasonable, the main purpose is to hope that Durex can pay attention to this issue and eliminate the negative impact on society, and it is not a complete loss for Durex.

The penalty is that the advertising violates the provisions of the Advertising Law, and the publicity is too explicit and has a negative impact on social customs.

The reason for the punishment is because the scale of advertising is large, although as a commodity, it must be well promoted, but it must conform to the concept of Chinese, and cannot be exaggerated and not in line with the facts.

The advertisements it publishes are contrary to certain regulations. But I think society is progressing, and people should also be more tolerant, able to tolerate and understand some things.

Durex was fined 810,000 yuan for connotation advertising, and the reason for the punishment was that the advertising copy was too vulgar and had a bad impact on the youth of society.

Mainly because of the use of some sensitive words in the advertisement, which has a negative impact on the society, in order to create a good advertising environment, Durex has attracted attention by means of fines.