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If the other top five "most lacking workers" are because they are too ordinary to retain people, then the position of marketer is a lot of people rushing to do it, but basically there are very few good ones, and the unit will be replaced in two or three years, or even shorter, and what do excellent marketers have?
1. Withstand the pressure. First of all, there is a certain amount of pressure in the marketing position, if a marketer can't even bear the pressure, then there is no marketing, generally two or three months without results, there will be no patience, new line of line of line of change, do other to do other. Because it's impossible to do marketing without pressure, unless you want to make a living.
2. Come up with ideas. People who do marketing, creativity is king, no matter what kind of marketing to do, there is no so-called rules, most of them have to rely on surprise to win, if you will only follow others to do it, it is not possible to do marketing, can only do followers and customer service, really can do a good job in marketing, you must have the brain to get creative. If you can't think of creativity, can't think of copywriting, then someone still uses you, it's just that it doesn't have much to do with excellence, but it's also capable to follow others, at least you can understand the concept, and when you meet a good "will", the resume behind is still very good, but if you want to do it alone, it is estimated that it will be more difficult.
Third, the energy is spent. Marketing looks at the early preparation, don't think about 9 to 5 in the early stage, there are 996 are good, most of them are not off work in the early morning, and they will continue until dawn, when marketing paves the way in the early stage, as long as you know how to spend energy, basically you are waiting to collect money; On the other hand, it is to spend money to buy traffic in the early stage, but there is no money in the later stage, and then slowly the boss will fall and he will fall.
In general, it is difficult to meet excellent marketers, but the boss who can meet may not be able to give that salary, so the reason for the lack of marketers is that the boss of the person who knows can not give that treatment, and the boss of the person who will not look down on it.
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First of all, we must understand the needs of customers, pay attention to politeness and rules, and speak persuasively; Super high working ability and learning ability and high emotional intelligence.
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You have to be pressure-resistant and motivated. Salesman is not a simple industry, in addition to requiring a certain amount of career-related knowledge, good eloquence, and their own psychological endurance is a requirement. This profession is all about finding success in constant rejection.
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Good appearance, clear pronunciation, etc. A good appearance can make a very good impression on customers. Clear pronunciation can provide a lot of convenience to customers.
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The first and most important piece of hardware is the knowledge of the marketing product and any movement of the product. The second is eloquence, as the saying goes, three stinkers are on top of Zhuge Liang, eloquence is good at speaking, and the product can sell more.
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The relevant departments have posted the 100 occupations with the most shortage of workers, and the first place is a marketer。The reason for this is, of course, because the work of marketers is so stressful, and the workload is also very large, so that many people are reluctant to become marketers. It is often said that water goes high and water flows low, and everyone wants a career with a high salary and comfort, but the marketer is completely out of line with everyone's mind.
Let's take the simplest example, our small city marketer's salary is only more than 2,000 yuan per month, which should be regarded as a relatively low-level job in the city, but the pressure every month is more than that. Marketers need to be assessed every month, and if they can't complete the task, then their wages will be greatly discounted, and they won't be able to get a job for more than 2,000 yuan at that time. Even so, I am often trained, and if I can't complete the task, I need to talk to the leader.
A month is only a small salary, the point is that every month still needs to withstand a lot of pressure, I believe most people are not willing to engage in such a job.
Even so, there are still many people who are forced to engage in this profession, and in order to support their families, they have no choice but to be wronged. So the workload, pressure, salary, this is the biggest reason why everyone is reluctant to be a marketer, if you want to improve the situation, you must start from the most basic, the first thing you should do is the salary, if the pressure is greater, the work is more, the salary can be more, I believe there are still many people willing to do this job. In fact, not everyone is suitable to be a marketer, because a marketer needs a certain amount of eloquence.
In addition to the number one marketer, even the courier is being ranked 11th. Because the courier comes and goes in the wind and rain every day, if you don't get a complaint, your salary may be deducted, and the work can be said to be quite hard.
In addition to these jobs, there are also some technicians who are in a state of shortage, and the reason why these technicians are short of work is, of course, because their work requirements are relatively high, and most of them cannot achieve it. In fact, it can be seen that most people want to do something more comfortable, and I am actually one of them. Maybe many people can't help but complain, they don't have any real skills, and they are still here to see the masters, but the ideal is always there.
Most young people prefer to stay at home rather than go out to find a hard job, but this has become a social status quo, and the only way to change it is to start from the very beginning.
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The pressure on marketers and the low salaries are unlikely to attract young people, and they can be fired if their sales are too poor.
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The marketer has a high job search rate, but his turnover rate is also very high, and many people are exhausted because of their performance-oriented!
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Marketing is a job that requires a very strong combination of social skills and sales skills, and nowadays due to the complexity of social relations, people are beginning to feel anxious about the word communication, so they are reluctant to choose marketing jobs. And in the face of a highly competitive social environment, marketing work will become more difficult, and too much pressure is one of the reasons why people are reluctant to choose marketing work.
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Because it's hard work, and at the same time, there is no high reward.
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I think there are two reasons for this: first, marketers have a lot of work pressure and high employee turnover. Secondly, business is difficult to do, the company's business determines the survival of a company, I think this is also the reason why many companies have been recruiting marketers, a company's business is not too much.
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Because marketers have unstable incomes. Many times the working hours are long and stressful. So there's a lot of job turnover.
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Because the career of marketer is very mobile, although the technical content of personnel is not high, but good marketers are still very lacking.
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Because most of the marketers now adopt the basic salary plus increased salary model, many people will choose to leave because they can't get the ideal salary because of their poor ability, and the mobility of employees is particularly large.
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Because it is difficult to do a good job as a marketer, many people will not choose this profession. In addition, there are many salary differences among marketers, with those with strong ability earning more and those with weak ability earning less.
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Because the pressure of the marketer industry is very high, many people can't hold on for a few years and quit.
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One. Possess moral qualities.
1.needs to be guided by the guidelines. 2.
Efficient supervision and control of the behavior of the first employee and the operation of the market. Far-sighted supermarkets or other industries and marketers should treat customers sincerely, so as to gain the trust of customers, and pay attention to the establishment of long-term relationship tracking with customers, improve the repeat purchase rate of customers, increase the economic benefits of the enterprise, and also establish a good and long-term image in the minds of customers.
Two. Possess cultural qualities.
1.Knowledge of market economy, marketing planners must master the basic knowledge of market economy, understand the basic trend of the macro market and the distribution of the micro market. 2. Knowledge of psychology.
Marketers must have a basic knowledge of consumer psychology. 3.Sociological knowledge, marketers are carried out in a certain social state, social relations, activities.
Three. Possess individual qualities.
1.Individual quality refers to the conditions and characteristics of the marketer himself. At the same time as the goods, but also themselves, therefore, there must be a good personal quality that can attract customers.
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Hard-working, fickle.
You can go to the Vocational Skills Appraisal Center or Labor and Employment Training Center of the Municipal Labor and Social Security Bureau to register, and the reputation of public institutions is guaranteed. Every year, on the third weekend of the month, you can register for training two and a half months in advance. >>>More
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