Heytea was fined 450,000 yuan for false publicity, what impact will this matter have on the brand?

Shanghai Xichuang Yu Tea Catering Management ****, an affiliated company of Heytea, was fined 450,000 yuan by the Shanghai Baoshan District Market Supervision and Administration Bureau on suspicion of "using advertisements to make false propaganda about goods or services, deceiving and misleading consumers".

Since May 14, 2021, Heytea has released advertisements related to "bayberry upgrade" by setting up physical billboards at the entrances of all stores in the city and remotely placing advertisements on the electronic screens in stores, but the advertising content does not match the actual situation. Replace the above-mentioned advertisements related to "bayberry upgrade".

Heytea has attracted widespread attention on social **, and netizens commented that "there is too much false publicity, one check is accurate." "Heytea has been exposed for the first time due to the false publicity of fresh fruit advertising, and the black cat complaint platform searched for "Heytea false publicity", and the two items that popped up were false propaganda of the event.

Heytea was fined this time, mainly because on the bayberry drink series, it was advertised that it was upgraded to Dongkui bayberry in the current season, "bigger and more juicy", "big core and small, and the flesh is tight and full", but it is not as described. There is no doubt that bubble tea shops that advertise advertisements such as "fresh ingredients", "full flesh" and "guaranteed freshness and taste" want to be popular with the public, not only in advertising, but also in actual operation to ensure food health and safety.

Heytea's "Fleshy Bayberry" series was launched in 2020, with a three-layer structure of "Cheese + Bayberry Pulp Smoothie + Green Yan", creating a sales record of more than 3.5 million cups in 72 days. On the first day of its return, the succulent bayberry reached a record of nearly 120,000 cups. It is worth noting that Heytea is currently the company with the highest valuation of tea drinks in China.

Back to the punishment protagonist Heytea, at present, Heytea is still the tea beverage company with the highest valuation in China. Heytea has just completed a new round of financing of 500 million US dollars, which is also the largest financing in the history of China's new tea drink.

The market economy is an honest economy. For any business entity, if you want to be invincible, you can only rely on honest management and win a good reputation among consumers through genuine service, otherwise, it will not last long and is destined to be abandoned by consumers. It is imperative to crack down on the exaggerated advertising of merchants, and it is necessary to integrate the market economy with the economy under the rule of law, so that the law can guarantee a fair business environment and healthy and orderly market competition.

Of course, this incident will have a great impact on the reputation of the brand, and now many people are unwilling to drink anything from this brand, which is actually a big loss.

It will make people quite controversial about the brand, it will also affect the sales of the product, it will affect the stock price**, and it will also affect people's reputation and the degree of trust in the entire product.

This incident may cause the audience of Heytea to drop significantly, because everyone still minds brand stains.

For some people who like to drink milk tea, the choice of milk tea is very important, with the gradual development of the milk tea industry, more and more milk tea brands have appeared, lending people to increase a lot of optionality. The well-known Heytea, as a well-known milk tea brand in China, was recently fined 450,000 yuan for suspected false advertising. <>

There are thousands of varieties of milk tea, but there are very few delicious ones, and Hey Tea can become a lot of milk tea to stand out, which is inseparable from its taste. In order to make customers like Hey Tea, Hey Tea pays great attention to the taste of milk tea when studying milk tea varieties, and they will integrate and match some other raw materials according to the original taste of raw materials, which will give rise to new flavors, and it is Heytea's efforts that have made them successful, and Hey Tea has gradually become a well-known brand in the domestic milk tea industry. The development of Heytea will also lead to some other problems.

In the recent advertisement announced by Heytea, there is a new product researched, which introduces bayberry, in the first publicity, the bayberry introduced by Heytea is full of particles, and you can burst the juice with a bite, using the bayberry of Yunnan and Zhejiang. In the investigation of the relevant departments, it was found that the copywriting in these promotional advertisements of Heytea was somewhat different from that of their investigation, and the final result was inconsistent with the actual situation, so it was judged that it was suspected of false advertising. and ordered Heytea to withdraw the advertisement and fined 450,000 yuan as a warning.

It can also be seen from the penalty of Heytea that some companies in the industry often carry out false propaganda when advertising because they want to make huge profits, and there are often some things that do not conform to the real thing. In response to this phenomenon, the relevant departments have also formulated a series of strict policies, in order to create a healthy market, but also hope that major enterprises can sincerely carry out product promotion.

It is a drink made of bayberry by Heytea, and the promotional language used does not match the actual situation. It was unexpectedly unexpectedly that the widely loved Heytea brand was blatantly fake. I'm sure many people will feel the same way as I do.

So, what is the Heytea brand?

Heytea is a well-known milk tea brand in China with a wide audience. I believe,This timeHeytea's false promotion of its drinks will cause it to lose some customers. Because many consumers trust some so-called high-end milk tea brands, including Heytea.

But Heytea's behavior in order to attract customers is really intolerable.

From Heytea's false propaganda, it can be seen that the chaos in the milk tea industry does not stop there

It can be said that Heytea is one of the milk tea brands with a good reputation and a higher price. Consumers are willing to choose Heytea because they believe in the fruit materials chosen by big brands and their hygienic, clean and safe production process. As a consumer, I trust HeyTea's advertising.

Because of the high price, I believe that Heytea can use the extra profits to choose better raw materials for consumers. But Heytea was exposed to false propaganda this time, which surprised me.

Not only that, not only Hey Tea, but also another relatively high-end milk tea brand with the same reputation as Hey Tea, Nai Xue's tea has also been exposed to use rotten fruits as raw materials for processing in stores before. Just imagine, such a relatively high-end milk tea brand has these problems, let alone other lower-end milk tea brands.

Therefore,For milk tea, I came to the conclusion that if you can, you won't drink it. If you must drink it, try to choose a brand that you can trust. What supports my conclusion is that I often see people who have their health damaged because of regular milk tea drinking.

Even, I heard that some people have turned the blood in their veins white because of frequent milk tea. This may sound sensational, but whether this is the case or not, we must be vigilant and drink less milk tea and more healthy plain water for our health.

Heytea was fined 450,000 yuan for suspected false advertising, and the advertisements in question were: 1The bayberry varieties are upgraded to Dongkui bayberry in the current season, which is larger and more juicy; 2.Selected Yunnan Shiping, Zhejiang Xianju Dongkui bayberry, a large core and small, the flesh is tight and full, and the flavor is rich.

Actually, there was a problem with the ad released in September, because there were a lot of red beans on it, but there was no tea in it.

The bayberry that advertises itself is selected, the flesh is multi-core and small, and the fresh bayberry of the season is selected, which comes from all over the country and has a unique taste, but this is not the case.

Heytea was fined 450,000 yuan for false publicity, what impact did this incident have on Heytea? Let's take a look at this problem**, I hope these contents can help friends in need.

There is no doubt that the word-of-mouth of this company will have an impact, and this company can often get a better development trend, that is, because it has a better reputation, this false advertising has already affected word-of-mouth.

The vast majority of consumers have long been concerned about Heytea being punished for false advertising, more than 450,000 yuan and 450,000 yuan for this company, in fact, there is not much work pressure, and the most important impact is actually affecting the reputation of this company. After this incident, consumers will feel that there is a problem with the company's products, which will affect future market sales.

It will affect the reputation of this enterprise.

After the occurrence of the punishment situation, the first thing that will affect the company's reputation is that most consumers will not provide a good review on the Internet, when some more negative information is filled with the Internet, it will affect others, and the company's opinion will also affect the company's reputation.

In the future, sales will decline.

There is no doubt that the sales volume of this company will slowly decrease in the future, because most consumers firmly believe that the company's products are not as good as expected, for this company, if you want to stop the decline in sales, you must come up with sincerity, and you must also pay consumers to recover the loss.

The company had to do everything it could to retain its brand image.

For some large companies, they can often get a better development trend, that is, because of their brand awareness, for Heytea, they also have a relatively high reputation in social development, and they have already shaped a well-known brand.

This also suggests that some enterprises that have developed trends from a certain level, if they want to have a large number of reputation in the market and get a large number of consumers, they must do a good job of goods, and they must not carry out false publicity planning, and they must follow our country's new advertising law.

This matter must have a certain impact on the brand reputation of Heytea, and I hope that Heytea needs to pay more attention to this aspect in the future, after all, the management in this area must be becoming more and more strict.

To word-of-mouth**, declining turnover, etc. To word-of-mouth**, false publicity has damaged the image of Heytea; The decline in turnover, which led to a decrease in customers due to this incident, will inevitably lead to a decrease in the turnover of the store.

Heytea itself is a very famous milk tea chain, and this false publicity will first damage his brand image, stock price, and may cause customers to have a bad impression of them and lose customers.

On suspicion of false publicity, Heytea was fined 450,000 yuan, which had a great negative impact on the Heytea brand, and sales also plummeted.

Every business should truthfully publicize in life, and if false propaganda is implemented, it must bear relevant legal responsibilities in accordance with the law. In this incident, Heytea is also because the promotional materials are not completely consistent with the actual situation, so it will be fined 450,000 yuan, I believe that after this incident, Heytea will also realize its mistakes, and will definitely reform in the future life, and I hope that everyone should actively enter the supervision function in life, once the false propaganda phenomenon is found, it must be reported in time, so as to better protect food safety.

1. What's going on?

The national enterprise credit information publicity system shows a news, Heytea company was suspected of using advertising to make false propaganda of goods or services, deceive and mislead consumers, was fined 450,000 yuan by the Shanghai Baoshan District Market Supervision and Administration Bureau, after the incident sparked heated discussions among netizens, the enthusiastic masses immediately investigated, and learned that the authenticity of the content released in the form of electronic display cards and other forms in Heytea's subordinate stores was different, so it would be punished according to law.

2. What can be seen through this incident?

Heytea is a very good milk tea company, although there are a lot of shops, the reputation is also good, but in life only efforts to improve their food quality can not affect their reputation, after being fined, the business of this milk tea shop has also been greatly affected, I hope everyone can take this warning in life, especially workers in the food industry, to pay more attention to food safety.

3. What is my personal opinion?

If you find that there is false propaganda in the business, as an ordinary person, you must learn to collect evidence in a timely manner in life, and report to the market supervision and management department.

Heytea was fined 450,000 yuan for suspected false publicity, which will greatly reduce the credibility of the brand, greatly reduce the trust of consumers, cause the company's sales to decline, and it is also difficult to maintain the image again.

It will definitely affect the sales of this brand, there will be a lot of problems, bad information will be transmitted, it will also affect the way the brand operates, and there will be problems on the customer side.

It will definitely have an economic impact, it will also affect the customer flow, it will also affect the quality of the brand, it will bring a lot of negative news, and there will be some bad information.