There are 5,000 local chickens in the countryside and they can t be sold, what should I do?

There are 5,000 local chickens in rural households, and if they cannot be sold, the following methods can be adopted.

1. Harness the power of the Internet

Making the most of some of the new sales platforms that are currently available can double your sales, and now many people have opened a ** online, and the sales are not bad.

And WeChat is also a good marketing channel, you can accumulate more customers, if there are customers who want to eat local chicken, directly use WeChat and them, so that they can see the authenticity of the chicken, payment can also be very convenient with WeChat, delivery can choose the same city logistics.

Second, first seize the surrounding market

First seize the surrounding market to accumulate strength, the target market is surrounded, and then at the right time, the target market will be exhausted, as a small and medium-sized farmers, if you want to grab more markets, it will be too difficult.

At this time, it is better to choose a peripheral market that is easy to occupy, on the one hand, you can accumulate your own strength and marketing experience, and on the other hand, you can also have an impact on the target market invisibly. In fact, the application of this "time and space method" can often play a role in gradually opening up the market.

3. Free tasting

For high-end customers, we want to be generous, give them 20% of the output, hold a gift, tasting event, create an atmosphere, so that customers trust your products more. Most of these people are people with heads and faces, and they will not take the benefits of others in vain, as long as they help promote it in the circle of friends, they can stimulate a lot of potential customers.

Although there will be a certain economic loss in the early stage, this marketing effect is more beneficial than disadvantageous in the long run, which can not only alleviate the cost of part of the feed, but also carry out some advertising on the local chickens, and this kind of delivery is different from leaflets, which are the delivery of accurate people.

Therefore, on the whole, the cost of this kind of advertising is also relatively low and can be replicated, and usually, this kind of marketing will receive immediate results.

You can sell it to a restaurant, so it's okay, or lower your own ** in life, so that you can sell this meat. Although the epidemic is not very serious.

You can choose to sell it at a reduced price, you can sell it online, and you can make it into other pickled products, which can increase the shelf life.

The first is to give their local chickens a precise positioning, and then choose the appropriate sales channels. Without planning, all of a sudden, more than 100 local chickens were taken out to sell, not to mention on the Internet, but also in practice. Due to the high contrast of local chickens, many people are fishing in troubled waters, and it is difficult to sell real local chickens without the support of brands.

Anyone who has raised a local chicken should be deeply touched by this. Now it's not like in previous years, you can sell out by sending WeChat moments on VX at will, because most people have already overdrawn their trust. Therefore, it is important to develop a process for selling yourself.

In the case of pure chicken, give a clear self-understanding, in other words, how much is the maximum amount of your local chicken, how much is the lowest price, etc. It's up to you, but you can also understand how much it costs to feed my chickens. I'm going to make a lot of profit selling a local chicken in advance."

Of course, it needs to be adjusted within an effective range, which is conducive to promoting the development trend of specialization in the future. Actually, there aren't a lot of chickens to raise 100 chickens, so I personally feel that there are a lot of things that need to be done.

Just raising 100 local chickens and trying to get them to sell on the Internet is a very expensive practice, so we don't propose it. If you raise 100 chickens and sell them online, you have to do a lot of things. For example, most of the stores that are now sold online require a license.

In that case, if you don't have a license, you won't be able to open an online store, so according to this situation, this seems unrealistic for us, and you can't do it very effectively. The fresh food distribution operation technology is very professional, the early capital investment is relatively high, the refrigeration regulations are also very high, and the obstacle to express delivery fees is also very large.

Fresh food distribution is not a low threshold, but the regulations are very high, and the technical professionalism is very strong. For the total number of local chicken market sales, building an online sales channel from scratch is very risky, and its role cannot be ensured, from the perspective of output rate, it is "not worth it" and "unnecessary", only play the ticket can. It is to use WeChat, WeChat Moments or other social networks to carry out Internet sales, and the problem of refrigeration and express delivery fees are problems that must be taken into account.

To be fair, the incomparably large shipments, and the rapid cost is difficult to reduce, which is also the biggest shortcoming that restricts the development of rural e-commerce.

You can apply for ** or Douyin live broadcast to sell, but you should pay attention to apply from a safe and legal platform.

To open a store online, and then to promote it, you can come up with a nice name, and then you have to show the details. It is necessary to ensure that the information is true.

You can open a ** on the Internet, and then you have to post the ** of the local chicken, be sure to ensure that it is true, and at the same time explain it appropriately.