Why can t smart homes catch fire now?

1. There is no unified standard for measurement.

Most of the smart homes realized today are self-contained systems and there is no unified standard. In fact, smart home is a small home Internet of Things, various products and equipment must be connected to each other, can not be said to produce a single product can be called "smart home". But now the market is more of a single product-based smart home, such as smart bulbs, smart plugs and other products, often need to cooperate with a wireless terminal to control the realization, there is no unified standard to create a "strategic" product, how to convince the public?

Second, the cost is not close to the people.

The cost here refers not only to the cost of the product itself, but also to the cost generated by the user, including the user's purchase expenses, the consumption of their own time and energy, and the risks of the product itself. Consumers want to make smart homes work for themselves, only to find themselves serving products.

3. Panic without a sense of security and trust.

Smart home is also similar to the battery of a car and mobile phone, and the security issue also gives many users a headache, and for consumers who want to try it first, the safety of smart home products is first of all the premise of their purchase of products. When you control the adjustment of household products through the second intelligent terminal such as mobile phone and tablet computer (the first intelligent terminal is the PC side), in case there is a bug in the control program or unexpected factors occur, and the user himself cannot deal with it in time, and the service provider cannot follow up in time, will there be a major disaster problem?

Fourth, there is a lack of demand to hit the pain points of users.

For manufacturers, the current smart home mainly focuses on the integration of switches, such as: lighting control, sound control, security control, home appliance control, but there is no real grasp of the real needs of users. The reality is that many manufacturers hype up the features of their products, but ignore the user's own experience and consumer engagement, and try to make consumers pay for their products.

To realize the product function, it is necessary to establish a huge database, sort out a certain behavior pattern through a large amount of data analysis and summary, look at the product from the perspective of "people", and trigger emotional design around the product experience problem to meet the needs of users.

Fifth, the industry cultivation soil is not deep.

In view of Xiaomi, Haier, Jingdong and other companies have joined the smart home army, but there has always been a lack of a well-known representative to lead the development of China's smart home. As a transitional growth industry, there are a large number of companies in the industry that claim to provide complete smart home solutions, and they have touted their own superb hardware integration, but in fact, the market entry barrier is too low, so the market is still a stagnant pool. The foundation in the growth stage has not been laid solidly, and it is even more impractical to seek a higher leap and development in a short period of time.

Even if the market is active, it is flooded with a large number of low-threshold manufacturers, and they will be like smartphones, fighting and configuring.

There are three reasons why smart homes are not on fire:

First, there is no good smart home environment yet. Smart home products have only become popular in recent years, and most people don't pay attention to them.

Second, high-end positioning, the general population cannot afford to consume.

Third, the publicity of smart home is not in place, and there is no large-scale promotion, such as the Internet, traditional, and TV advertising, which will affect the sales of smart home products.

My understanding is that smart home products should not be the first to face the mass market, but will first rise from high-end residences, hotels, and villas, and then transition to the mass market.

When we talk about smart home products, what are we talking about? It should be said that it is a system about living more comfortable and more energy-saving, rather than adding a few sensors to claim the air control system, and control the small application of lighting and TV on the mobile phone. This involves both functionality and value for money.

Speaking of features, the things that are attracting attention online are more new and fancy little toys than full-fledged smart home solutions. If we look at the smart home products offered by Honeywell, Siemens, NXP, what they offer is a set of solutions. For example, about heating, it is a system of air conditioning and floor heating; Regarding the air, it is a system of dust removal and air supply.

There are also water purification, intercom access control, security and anti-theft, network monitoring, distribution** and so on. These are all systematic, and it is not just a matter of buying a single product. Distribution**You must have at least one set of speaker combinations, air system, you can't say that you can get a sensor to detect and then get a humidifier.

And for aesthetic reasons, it needs to be renovated before moving in.

Speaking of cost performance, in an ordinary residence, it takes twenty or thirty lights to illuminate the sky, which is counting more than a dozen LEDs of a few watts. I am reluctant to turn on the air conditioner myself, let alone empty rooms, and the cost of modifying a system may be more than my electricity bill for several years, which is difficult to reflect the value of intelligent systems. Only intensively managed hotels, villas with high energy consumption, make economic sense to carry out these renovations.

In fact, the changes in the intelligence of high-end housing are happening, but gradually, and these changes are even taken for granted. So a lot of times they don't include them in the category of intelligence.

The so-called lack of popularity, may mean that there is no rapid rise of new smart home companies, I think it is necessary to return to that question, what is the smart home product. Does it have to be something new that suddenly appears at home, and does it count as a household appliance with more and more functions to replace the old product at home? Are appliances with more and more auto-sensing functions counted?

From the perspective of the industry, I think that the upgrading of internal products of household appliance enterprises is the mainstream way of change, and the competitiveness of these enterprises' R&D, production and marketing channels is very strong, and they are accurately stuck in the market, and it is impossible to squeeze in with a new idea. Many smart home start-up products, in fact, will eventually choose to cooperate with these traditional manufacturers to see how to integrate new functions into traditional products.

The reason why smart home is not popular now: there is no good smart home environment yet. Smart home products have only become popular in recent years, and most people don't pay attention to them.

At the same time, smart home is a high-end positioning, and the general population cannot afford to consume it. In addition, the publicity of smart home is not in place, and there is no large-scale promotion, such as the Internet, traditional, and TV advertising, which will affect the sales of smart home products.

The development of smart home is not as hot as in the first place. Respondents believe that the most important reasons for hindrance are from the three dimensions of product, user and technology; The first is the current products on the market, which have poor human-computer interaction experience;

Secondly, practitioners believe that the application scenarios of users' rigid needs have not yet been truly explored; The third place is that the whole house smart home system has not yet been formed, and the products cannot be interconnected with each other and lack linkage.

As a promising industry, smart home is still in the growth period and has many development opportunities. So what aspects should smart home companies actively lay out the smart home market in order to win the love of consumers?

1. Rooted in the local market and breaking the homogenization of products.

At present, there are countless smart home products on the market, such as door locks, speakers, monitoring, rice cookers, washing machines, ......It can be described as a hundred flowers blooming, which is dazzling. However, it is not difficult to find that behind the seemingly rich categories, the differentiation is actually very small, and the homogenization of products is serious.

A typical phenomenon is the outbreak of smart speakers, starting with Amazon Echo, and in the next two years, major technology giants have entered the field of smart speakers. From foreign GoogleHome, Microsoft's Invoke, Apple's HomePod, to Dueros, Ali's Tmall Genie, Xiaomi's AI speakers, Tencent's smart speaker ears, and other products of small and medium-sized startups.

2. Strengthen interconnected thinking and break product fragmentation.

There are many and miscellaneous smart home products, and what is worse is that they are all "independent" and unrelated to each other, which is a headache for consumers. Obviously, we can't control other brands of home appliances on the Mijia app, nor can we use Ali's smart speakers to control Mijia's products. Consumers need to weigh whether the product they buy will work with other brands they want.

This is a more difficult choice than whether to buy an Android or an Apple phone.

At present, most of the smart products on the market operate in isolation, and they need to install their own apps for control, not to mention whether the various software that already exists in the mobile phone will be affected, just using the apps of these smart home appliances one by one is cumbersome enough.

Once the mobile phone is stuck or the network is paralyzed, these smart home appliances become vase decorations, and the original advanced feeling disappears in an instant, the TV can't be turned on, the songs can't be heard, and the rice can't be cooked.

3. Improve user experience, increase product safety performance and practical value.

The essence and goal of smart home is to provide people with a safer, more comfortable, more convenient and efficient life. In order to cater to the market, some furniture companies trumpet the concept of intelligence, but the products they produce ignore the user experience, and design a lot of seemingly cool but flashy functions, which not only do not bring convenience to consumers, but seem redundant and cumbersome.

At this stage, the smart home is only in its infancy, not humane enough, complicated, and the system is not stable enough, most people do not have a high awareness of intelligence, not enough to understand, and worry is inevitable.

1.There is not yet a good smart home environment. Smart home products have only become popular in recent years, and most people don't pay attention to them.

2.High-end positioning, the general population cannot afford to consume. 3.

Publicity is not in place, there is no large-scale promotion, such as the Internet, traditional**, TV advertising, will affect the sales of smart home products.

The most important thing is that it is not popular enough, and the promotion is not very in place, and it is not widely understood by the public, such as remote operation, and the systems are not so stable, etc., so it is not popular for the time being.

Because there is still a large number of people who do not accept it. If the new human beings born in the 90s and 200s are more accepting of this new thing. Like the post-60s, post-70s, and post-8o generations, those in this age group are relatively conservative and slow to accept new things.

Smart home also has a process of adaptation, which is relatively advanced. Therefore, young people in the future will be very receptive to smart homes when they buy houses, and they will definitely become popular when the time comes.

The reason why it can't be combined with others may be simply because smart homes are too expensive, and many people or many families have no way to consume such expensive smart homes, so smart homes are lively. After all, if there is no market, there is no way to catch fire.

Because the current smart home is not popular, and it is more expensive, not for ordinary families to consume.

Hello, I'm glad for your question, now the smart home is not popular, because the current smart home technology is not mature enough, and the ** is also high.

Why can't smart homes catch fire now? My opinion is that the most important thing is that the intelligence is not enough to accept and understand, and the smart home is not popular enough, and the promotion is not very in place, consumers are not very good at the smart home operation, and they are not very acceptable, and the intelligence is a new technology, and it is not cheap, so it is not popular for the time being.

Because the quality of the current smart home is not good enough, and the ** is too high, so the smart home can't catch fire!

Recently, it was revealed that Xiaomi will cooperate with Vanke to build a house, mainly providing two-bedroom houses of 70-90 square meters, with a price of about 10,000 square meters, which is currently only available for Xiaomi employees.

This is not the first time Lei Jun has been in contact with the real estate industry, as early as 2014, Lei Jun spent 100 million yuan to invest in You+ Youth Apartment.

Lei Jun with the You+ team.

In the eyes of many people, this may be a signal for Xiaomi to enter real estate. But Geek Jun believes that this may be related to Xiaomi's smart home layout, which can be confirmed from Apple.

At WWDC 2016, Apple announced that it would partner with real estate companies such as R&F Properties to launch suites that support Apple's HomeKit smart home platform. In the past few days, Apple's official website has also launched a page that is not very Apple - all kinds of light bulbs, sockets, etc. appear on the page of the official website with clear prices, and I thought I clicked into the IKEA official website without looking closely.

In fact, Apple's efforts to promote its own smart home platform, HomeKit, have been around for three years since 2014, and Apple has even built a Home app into iOS, but it still doesn't work.

Smart home products sold on Apple's official website.

Since 2014, the concept of smart home has undergone a transformation from prosperity to decline, although there is a large influx of hot money, Google, Apple, Xiaomi and other industry giants are also making efforts to promote, but smart home is not popular - until Apple and Xiaomi find real estate companies.

What problems has the once-popular smart home encountered, and how will it change in the future? Geek Jun will talk to you today.

A smart home that Apple can't even do.

Smart home, in short, is the use of smart phones to control a variety of household products, such as small bulbs, curtains, large TVs, refrigerators, can be operated through mobile phones. Apple's official website defines smart home like this:

With the new Home app, you can stay in control of all your HomeKit accessories from your favorite iOS devices. For example: Turn off the lights on your iPhone and see who's at the door from your iPad.

The biggest benefit of HomeKit is that it provides a more integrated platform, built into the iPhone, and different brands of smart home products can perform their own duties after being coordinated, and users don't need to have a bunch of apps, which is very easy to operate.

Keeping your home in the most comfortable state is the ultimate goal of smart home.

But nearly three years after its release, HomeKit's performance has not been promising. There are only 17 smart home products sold on Apple's official website in China, the cheapest OPSO smart socket costs 298 yuan, and the most expensive is D-link's smart camera, which costs nearly 1700 yuan - there are so few varieties, ** is still expensive, how many consumers can really experience the convenience brought by smart home?