Why is it said that China s market research has broad prospects?

Because now the market research and the first market has a relatively mature theoretical and technical foundation, it has become a decisive treasure for modern enterprise market operation.

The main role of market research is to provide the most necessary materials for the market, to provide information basis for the correct formulation of market policy plans, to provide a basis for enterprises to make correct business decisions, and to enable enterprises to be customer-oriented in the business process, and to produce products and services that are suitable for sales.

First, our country has a large population, has formed a very huge market scale, there is abundant demand, it can attract global development factors into China to share China's development opportunities.

Second, most of the surveys are mistaken by consumers.

Third, in the 90s of the 20th century, Procter & Gamble.

After entering China, it is necessary to have a deep understanding of the Chinese market. However, at that time, there was no professional market research in the whole of China.

Firm. So with the Chinese Academy of Social Sciences.

The first market research company was cultivated in cooperation. China has slowly developed a certain concept of market research, and China's market research industry has developed for more than 30 years, and the popularity is very low. In developed countries in Europe and the United States.

A small convenience store on the street will pay attention to consumer research.

Market research and research has a relatively mature theoretical and technical foundation, and has become a decisive treasure for modern enterprise marketing.

1.The main function of market research is to provide necessary information for the market, to provide information basis for the correct formulation of marketing strategies, to provide a basis for enterprises to make correct business decisions, and to enable enterprises to be customer-oriented in the business process and produce marketable products and services.

2.It is the premise of business decision-making and an important basis for enterprises to formulate business plans, which can enable enterprises to better meet market requirements and improve their market competitiveness.

China is the largest market in the world, and there are various markets in China, so China's market research has broad prospects.

Why is it said that China's market research has broad prospects?Hello, because our country has a huge population and a vast hinterland.

Because our country has a large population and consumes a lot.

Specifically, the importance of market research to marketing management is manifested in five aspects:

1. Provide information as the basis for decision-making;

2. Make up for the shortcomings of insufficient information;

3. Understand external information;

4. Understand the changes in the market environment;

5. Understand the new market environment.

As an important part of marketing activities, market research provides consumers with an opportunity to express their opinions, and can timely feedback their opinions and ideas on products or services to enterprises or businessmen. Through market research, companies that produce or provide services can understand consumers' evaluations, expectations and ideas about the quality of products or services.

1. It will help to better absorb advanced experience and the latest technology at home and abroad, improve the production technology of the enterprise, and improve the management level.

In today's world, science and technology are developing rapidly, and new inventions, new creations, new technologies and new products are emerging one after another. This technological advancement will naturally be reflected in the form of products in the commercial training market.

Through market research, we can get the information that helps us to understand the market economy dynamics and scientific and technological information in a timely manner, and provide enterprises with the latest market intelligence and technical production information, so as to better learn and absorb the advanced experience and latest technology in the same industry, improve the production technology of enterprises, improve the technical level of personnel, and improve the management level of enterprises, so as to improve the quality of products, accelerate the upgrading of products, enhance the competitiveness of products and enterprises, and ensure the survival and development of enterprises.

2. Provide decision-making basis for the enterprise management department and the relevant person in charge.

Only when any enterprise has a practical understanding of the market situation can it formulate marketing strategies and business development strategies in a targeted manner. When the management department and relevant personnel of the enterprise want to make decisions on certain issues, such as the formulation of product strategy, quality strategy, distribution strategy, advertising and quality strategy.

Usually the situation to understand and consider the problems are multifaceted, mainly including: the company's products in what market is better to sell, there is development potential; How to master the sales of products**; How to formulate products to ensure that both sales and profits can go up; How to organize the product promotion, how much will the sales fee be, etc. These questions can only be answered through specific market research, and only the specific answers obtained through the market research can be used as the basis for corporate decision-making.

3. Enhance the competitiveness and viability of enterprises.

Competition in the commodity market has become increasingly fierce due to the development of large-scale production and the progress of the technological level in modern society. The market situation is constantly changing, and the reasons for the changes in the market are nothing more than market factors such as products, products, distribution, advertising, and promotion, as well as market environment factors such as political, economic, cultural, and geographical conditions. These two factors are often interrelated and mutually influencing and constantly changing.

Therefore, in order to adapt to this change, enterprises can only understand the changes in various market factors and market environment factors in a timely manner through extensive market research, so as to take targeted measures to cope with market competition through the adjustment of market factors, such as product structure, advertising, etc. For enterprises, whether they can understand the market changes in a timely manner and take appropriate contingency measures in a timely manner is the key to whether the enterprise can win.

The significance of market research is mainly as follows:

1. Through market research and understanding of the direction of market development, enterprises can improve their business management, continuously improve their management level and competitiveness, and improve their overall economic benefits.

2. Through market research, understand the changes in the external environment of the enterprise, the enterprise can keep in touch with the external environment, adjust the development strategy of the enterprise in a timely manner, and make the enterprise invincible in the market competition.

3. Through market research, enterprises can understand the supply and demand of the market, understand and grasp the changes in consumer demand, and enterprises can organize production and sales according to the supply and demand of the market and the changes in consumer demand, and smoothly realize the value of goods.

4. Through market research, understand the market gap, which is conducive to the development of a new market, so that the company's production can successfully enter the domestic and international markets.

The contents of the market research are:

1. Investigation of the market environment

The market environment survey mainly includes economic environment, political environment, social and cultural environment, scientific environment and physical geographical environment. The specific content of the survey can be the purchasing power level of the market, the economic structure, the country's prescription and needle, policies and laws and regulations, customs, scientific development trends, climate and other factors that affect marketing.

2. Market demand survey

Market demand surveys mainly include consumer demand surveys, consumer income surveys, consumption structure surveys, and consumer behavior surveys, including why consumers buy, what they buy, the quantity they buy, the frequency of purchases, the time they buy, the way they buy, the habits they buy, their preferences and their post-purchase evaluations.

3. Market supply survey

The market supply Qiaohong survey mainly includes product production capacity survey, product entity survey, etc. Specifically, the quantity, quality, function, model, brand, etc. of the products that can be provided by a certain product market, and the situation of the production enterprise.

A very important step in the economic management of the enterprise is to conduct sufficient research and analysis on the domestic market and the international market, grasp the development dynamics of the market, and the future trend of the market. Only by having a comprehensive and detailed understanding and control of the market in which the enterprise is located can we put forward the system and decision-making corresponding to the development of the market in the process of enterprise operation, and can we adapt to the market that is constantly developing and changing. However, many people ignore market research in the existing economic management of enterprises.

Iridium Technology was a leader in the world's cutting-edge communications technology at the end of the last century, and its technology has overshadowed other communications companies. However, it is such a pearl, on the basis of insufficient research on the market, blindly formulated the market direction with high-end consumers as the target group, resulting in serious losses, business operations in trouble, and finally had to apply to the court for bankruptcy protection. Therefore, the lack of understanding of the market is easy to cause mistakes in corporate decision-making, and corporate decision-making mistakes are often easy to make enterprises go to a place of no return.

The meaning of pro-market research is to use scientific methods and appropriate means to collect, sort, analyze and report relevant information in a purposeful and planned manner to help enterprises, governments and other institutions to accurately understand market development opportunities, find existing problems, and correctly formulate, implement and evaluate decision-making and planned activities. Because the content and object of its market research are extensive and important. In order to accurately understand the latest information in the market, extensive market research is required.