What is the status and prospects of the domestic market research industry?

Market research is a very small industry in China, at the market research industry association Covidion new conference, a professor pointed out in the report "Development and Status of China's Market Research Industry" that in 1999, the total turnover of market research in Chinese mainland was estimated to be about 100 million US dollars (about 1.1 billion yuan), accounting for only the world market share.

<> this is a pitifully small number, as such turnover is disproportionate to China's huge research market. However, from another point of view, such a small turnover shows that there is a lot of room for growth in this industry. Relevant data shows that the current development speed of China's market research industry is amazing, with a growth rate of about 58% in total turnover, much higher than the growth rate of the global market, which fully reflects the strong vitality of this industry.

A relatively standardized industry, a professional industry, and an international-oriented industry.

Independent R&D + extension mergers and acquisitions to build an international leader. Referring to the development path of global scientific research service giants, self-research and mergers and acquisitions fly together. In terms of R&D, we will continue to maintain high-intensity investment, keep up with scientific research hotspots, provide customers with diversified products, improve processes, and improve product quality.

In terms of mergers and acquisitions, there are a large number of subdivided circuits and products, such as more than 100,000 scientific reagents and thousands of recombinant proteins. Expansion M&A can quickly expand the category and provide customers with one-stop service. In terms of management, the characteristics of multi-customer, multi-product and multi-product specifications require enterprises to have high-precision operation and management capabilities.

Domestic scientific research service enterprises only focus on a few subdivisions. In the future, with the development and growth of the company, it is expected to enrich the product line through mergers and acquisitions and develop into an industry giant.

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The prospect is still okay, the situation of the industry is also relatively good, the demand of the domestic market is relatively large, the research industry is very helpful to different companies, and the demand of the company is also very large.

The situation of the domestic market research industry is very good, this is a relatively small industry, but the future development prospects are very good, now only accounting for 10% of the world market share.

The life of this industry is very good, and now we attach great importance to the study of some things, and the prospects are relatively good, and there are a lot of talents who have joined.

Market research mainly includes the analysis of the scale of market demand and the estimation of the existing and potential scale of a certain type of product or service market, and the medium and long-term demand of different market segments of a product or service; Measure the market share and dynamic changes of each brand of a certain type of product or service, and analyze the advantages and disadvantages of the enterprise compared with its competitors; Understand the market characteristics and changing trends of a certain type of product or service, and grasp the basic patterns and characteristics of consumer purchasing behavior, so as to help enterprises grasp favorable opportunities, formulate the best marketing mix strategy, and enter profitable target markets.

The diversification of research in China has also strengthened its support, and abroad, it is also increasing investment in order to promote the further development of research. In the future, research will play a greater role and provide more support and help for social development.

Over the past few years, research has made tremendous progress and is playing an increasingly important role in the academic field. The research status and development trend at home and abroad have become an important driving force for the development of today's society.

In terms of domestic research, in addition to traditional basic research, more and more applied research has been introduced, which not only covers basic theoretical and empirical research, but also focuses on using research results to solve practical problems to meet the needs of society. At the same time, with the continuous innovation and improvement of policies, the state has more and more support for research, which provides more opportunities and channels for the development of research.

Foreign researchers are also actively supporting research, giving more financial and technical support, deepening and improving basic theories, paying more attention to practical research based on scientific research in applied research, and accelerating the implementation of applied research to meet the requirements of social development.

The social significance of domestic and international research

1. Promote academic exchanges. Carrying out research at home and abroad can promote exchanges and interactions between scholars from different countries and regions. This will help integrate academic resources, promote the flow of talents, promote cross-border academic cooperation and collision of ideas, and form new research hotspots and directions.

This is of great significance for academic innovation and development.

2. Gain a global perspective. Domestic and international research can help researchers expand their horizons and understand the research status, research hotspots and frontier progress in related fields in different countries. This helps researchers to think about problems from a broader perspective, avoid the narrowness and limitations of research, and improve the originality and pioneering nature of research.

3. Promote theoretical innovation. Carrying out research at home and abroad can find the deficiencies or differences in a certain theoretical or technical field in different countries, which can help researchers improve or reconstruct on the basis of existing theories, and even give birth to a new theoretical system or technical path. This is conducive to enriching and developing the theoretical foundation of related disciplines and promoting the innovation and progress of academic theories.

4. Solve practical problems. The application value of research results lies in whether they can solve problems in real life or production. Domestic and foreign research can learn from the more successful theories or technologies in solving certain problems in different countries, and absorb and transform them to find more practical solutions, which is conducive to promoting the transformation of theoretical research into applied research and truly giving full play to the practical value of research results.

In fact, I think that the development of our country must be inseparable from the scientific research industry, because of the progress of some scientific research, we have rapid changes, so the development prospects of the scientific research industry are still very good.

The development prospects of the scientific research industry are relatively stable, as long as they can calm down and concentrate on research, food and clothing can be solved.

Of course, the development prospects of the scientific research industry are very good, and our country is in great need of scientific research talents, but there are not many people who can calm down and engage in scientific research.

The feasibility study report is a report document for the approval of decision-makers and competent authorities by conducting specific investigations, studies and analyses from various factors such as economy, technology, production, supply and marketing, to various environmental and legal factors in the society before engaging in an economic activity (investment). Feasibility study is to determine the decisive work before the construction project, is before the investment decision, the proposed project for a comprehensive technical and economic analysis of the scientific demonstration, in investment management, feasibility study refers to the proposed project related to the natural, social, economic, technical and other research, analysis and comparison and social and economic benefits after completion. On this basis, the necessity of project construction, financial profitability, economic rationality, technological advancement and adaptability, as well as the possibility and feasibility of construction conditions are comprehensively demonstrated, so as to provide a scientific basis for investment decision-making.

The feasibility study report is divided into a feasibility study report for approval and a feasibility study report for financing. The feasibility study report for approval focuses on the socio-economic benefits and impact of the project; The financing report focuses on whether the project is economically viable. Specifically, it can be summarized as:

**Project approval, industrial support, bank loans, financing investment, investment and construction, overseas investment, listing financing, Sino-foreign cooperation, joint stock cooperation, company formation, land requisition, application for high-tech enterprises and other feasibility reports.

It's a big and general question. Didn't you refer to a dedicated market research?