Regarding the innovative design of moon cake packaging, moon cake moderate packaging design

The mooncake packaging design makes use of the use of Chinese style elements. Through literary and artistic design, the spirit of traditional culture and artistic connotation are organically combined, which can improve the grade of moon cakes. Using the rich elements of traditional culture, the national cultural group interprets the cultural conception of the Mid-Autumn Festival through first-to-one interpretation.

The most used in the packaging design of moon cakes is the peony flower pattern, the peony flower means complete and wealthy, and is also known as the national flower, which is very suitable for use in packaging design. Add fairy patterns, quote the content of Chinese mythological stories, and form an antique style to the packaging.

Chinese landscape painting mainly expresses the theme of freshness and nature, and the packaging design with green or other colors as the main color can also show off the personality well. Xiangyun represents a good omen, indicating good wishes for the future, colorful auspicious clouds also mean a bumper harvest of grains, in general, it is Guotai Min'an, in this sense, the use of auspicious cloud patterns in the packaging design of moon cakes, not only in line with the traditional cultural concept, but also expresses good wishes. Chinese auspicious patterns are deeply rooted in traditional Chinese culture, in modern packaging design, traditional cultural ideas to packaging as a carrier, not only express people's good wishes and emotions, but also make the packaging has a unique beauty.

Mooncake packaging design transplantation design method. There are many kinds of moon cake packaging materials, such as paper, wood, plastic, etc., and each material has its own characteristics. As a high-end gift tin box packaging, it is feasible to absorb the strengths of all families, combine the printing and processing characteristics of the iron sheet, and improve it.

The previous carton design is transplanted, and the iron sheet is used with elegant color patterns and characteristic shapes, giving people a luxurious feeling.

Mooncake packaging design allegorical design. Mooncakes are not so much a traditional food as a culture, a kind of sustenance for communicating feelings, benevolence and friendship. Therefore, the design of the moon cake box reflects a kind of culture, such as designing the moon cake box into a heart shape to directly express love, or making the moon cake box into a thick book shape, which can contain some information to introduce the moon cake culture, and infiltrate the moon cake culture into the atmosphere of Mid-Autumn Festival moon appreciation and Mid-Autumn Festival gift-giving.

Spend a full moon", and the design of the moon cake packaging box into a flower shape or a moon shape should also have a good effect.

Multi-functional design method for moon cake packaging design. Ordinary moon cake boxes are discarded after the moon cakes are used, and while fully ensuring the performance of moon cake packaging, the design of multi-kinetic packaging boxes, exquisite and multi-purpose design to provide consumers with the aspect of continued use in the future, may be more able to attract the attention of consumers. For example, the shape of the iron box is similar to a candy box, such as a hand-pushed children's moon cake box, etc., which can be used as a writing utensils box after use, or used to hold tea or other food, which is in line with the purchase psychology of housewives.

1.Advocate green packaging, Chang Shenhe simple and moderate packaging.

First of all, it is recommended that the appropriate packaging of moon cakes meet the functional requirements of the packaging. Packaging in the product plays a role in protecting, convenient to use and promoting sales, which determines the supporting role of packaging in the product, so the cost of packaging should not be too high, generally not more than 30% of the cost of the product, otherwise when the cost is too high, it will cause the cart to be put before the horse, and the cost paid by consumers is not in the product they love and is discarded on the packaging. Of course, we can't let the story of "buying and returning the pearl" appear in modern times.

2.Breakthrough innovation in packaging materials and structure.

There are a variety of packaging materials for moon cakes, including paper, plastic, metal, wood, etc., the environmental coordination of materials should be considered when choosing materials, and try to use packaging materials that can prevent bacteria, mildew, moisture, and degradability, such as: bamboo leaves, mulberry leaves, lotus leaves, propylene cardboard, etc. Minimize the use of packaging materials, try to avoid using wood, and do not use mahogany, crystal and other materials for moon cake packaging.

In addition, when selecting materials, it is necessary to use a single material as much as possible and to reduce weight as much as possible. On the one hand, it can reduce packaging costs, and on the other hand, it can also reduce waste disposal costs.

3.Breakthroughs and innovations in the form of artistic expression.

Extract element symbols from traditional art, reinvent them with modern creative consciousness and expression techniques, break the inherent design mode, and make breakthroughs and innovations in the form of expression. Of course, the re-creation of symbols is not simply copying, but also the re-creation of traditional elements. This kind of creation is based on the understanding of symbols, with modern aesthetic concepts, the elements in the traditional modeling are transformed, refined and used, so that they are rich in the characteristics of the times; Or the traditional composition methods and expressions are applied to modern design to express the concept of modern design, and modern design is a culture that reflects people's perception and understanding of the world in the practice of science and technology.

4.Focus on cultural functions.

Any design is for people, is the product of a certain culture, packaging design more direct service for people's life, communication between commodity production and life, harmonious goods and people's social life between the natural feelings. Japanese designer Masami Takahashi said: "When I design packaging, if I design only a box, and do not go beyond the functionality of the packaging itself, I feel that my work is waste, and a high-quality packaging can not only show the corporate image, but also enhance the self-confidence of employees, and have a positive impact on all those who have used the product, and also inspire creativity."

As a product of cultural design, the cultural value of packaging design depends on its cultural function, which emphasizes the value and role of packaging culture, and acts as a carrier of emotional communication between consumers and commodities, in order to meet people's growing spiritual and cultural needs.

In the packaging design of Shang's dismantling and spare parts, the use of color is very important, because the color of different rocks can cause different visual reactions of people to destroy, thus causing different psychological activities. The color of the packaging can influence how people perceive the product. The protagonist of mooncake packaging design is undoubtedly the use of color.

The color of the mooncake packaging should cater to the festive atmosphere of the Mid-Autumn Festival, so many people choose red, because red is regarded as an auspicious and festive color by Chinese, and the use of red is more in line with the psychological needs of consumers. In addition to red, yellow and orange are also common colors of mooncake packaging, yellow represents brilliance, wisdom and nobility, and orange contains vigor and positive spirit, so consumers often choose mooncake packaging with high saturation such as red, yellow or orange to celebrate the festival or express blessings to others.

Of course, color should also dare to innovate. The blue color of Ruyanghe liquor is different from that of ordinary liquor. As long as you have a reasonable explanation, consumer approval is successful.

For example, mineral water and purified water in beverages are often either green or blue on the packaging, but Wahaha pure water does the opposite, boldly using red, which seems to make people think of thirst-quenching pure water in a red and fiery environment, packaging design is also the core part and link between the establishment of the relationship between the brand and the end user, good packaging design helps to establish a unified visual image, is conducive to the distinction between brands, and makes consumers have a sense of identity with the brand and corporate image. This allows it to stand out from the competition.