Market research There is no moon cake in the 2398 yuan gift box, why is the content of the moon cake

With the advent of the Mid-Autumn Festival, all kinds of moon cakes have also appeared in various circles of friends.

Among them, the packaging of moon cakes and its price have also been very controversial. In some moon cake counter stores, many moon cakes are more than 500 yuan. There are even thousands of yuan moon cake gift boxes, but inside is only a bag of tea gift bags and a box of dragon whisker cakes.

Sugar, a box of chocolate candy, a box of honey candy and a box of chili sauce, but the price is 2398 yuan. Its content is seriously inconsistent with its, which has caused everyone's indignation. <>

How is the current moon cake market controlled, and why is the content of most packaged moon cakes inconsistent with **? I don't know who took the lion's profits. As a must-have mass food on August 15 every year, in the past, it was more close to the people, and each moon cake box was about one yuan, but I don't know when the standard of boxed moon cakes was high, and less than 500 yuan was already considered a people-friendly moon cake.

There are sky-high moon cakes, mainly in the packaging of moon cakes, and its brand. Many brand stores in Beijing only have five or six mooncakes, but because of the exquisite packaging, they sell for between 100 and 500 yuan. The really cheap mooncakes can only be bought in bulk in cheap stores, but the material and taste of this mooncake are not as delicious as imagined.

Many relevant departments have strict requirements for the brand and packaging of moon cakes, but many businesses will still play a "side ball" on the content of the gift box and other packaging.

Like Häagen-Dazs.

Just on the Mid-Autumn Festival, a co-branded Mid-Autumn Festival gift box set was launched, which was named mooncakes and ice cream.

of the combination. It is said that it is not a mooncake, but it was launched during the Mid-Autumn Festival. It is called a mooncake, but it has always been said to be Häagen-Dazs ice cream. It's really confusing, and it also drills a text loophole so that the regulatory authorities can't manage it, and the price is as high as 999 yuan. <>

I hope that enterprises and businesses can make moon cakes with their hearts and make moon cakes that everyone likes. I also hope that everyone can launch moon cakes with the word good quality and low price, and the national level should also take action to crack down on the phenomenon of sky-high moon cakes. Maintain the healthy, benign and orderly development of the entire industry.

This is because of the charm of packaging, and many gift boxes exude the charm of this packaging. It's not that the cake is delicious, it's that the packaging is good.

Most of these moon cakes are used for gifts, so there will be inconsistencies.

Due to the difference in online and offline sales channels or different offline sales venues, there is a certain price difference in the sales of some brands of moon cakes, and some prices are relatively large, which may make consumers spend more money.

The normal ** of mooncakes should be between 1 and 10 pieces.

Moon cakes symbolize reunion, and they should also be recorded in writing since the Ming Dynasty. If we look at the information about moon cakes and Mid-Autumn Festival folk customs in the Ming Dynasty, we should be able to see the historical trajectory of moon cakes and reunion: after the Mid-Autumn Festival, the whole family sits around and eats moon cakes and moon fruits (moon offerings).

Because the moon cake is also round, and it is eaten by the family, it has gradually formed the meaning that the moon cake represents the reunion of the family.

Every year in the moon cake sales season, manufacturers and merchants "compete for beauty" in the packaging, and do their best to do things in luxury, and moon cakes are generally rising, which discourages ordinary consumers. The excessive packaging of this seasonal food not only passes on the cost to consumers, but also brings a lot of unnecessary environmental pollution and waste of resources. After the festive feast ends and consumers finish eating mooncakes, a large number of remaining "beautiful packaging" is immediately reduced to garbage, bringing serious pollution to the environment.

When choosing Mid-Autumn Festival moon cakes, looking and smelling are indispensable, high-quality moon cakes, the shape should be slightly convex on the surface and side rounded edges, clear prints, and no leakage filling. In terms of color, a good mooncake has a shiny golden yellow surface, a creamy yellow crust on the side part, no bubbles on the surface of the crust, and no scorch circles around the bottom.

Moon cakes are a kind of food that we will eat during the Mid-Autumn Festival, and now the taste of moon cakes has become more and more, in addition to the more traditional bean paste stuffed moon cakes and egg yolk lotus paste filled moon cakes, there are now some spicy beef stuffed moon cakes and other special moon cakes, when we buy moon cakes, we will definitely understand the moon cakes.

1. Mid-Autumn Festival moon cakes**.

It should be said that there is a large range of Mid-Autumn Festival moon cakes, cheap Mid-Autumn Festival moon cakes may only cost a few dollars a catty, and expensive Mid-Autumn Festival moon cakes may need hundreds of dollars a box, Mid-Autumn Festival moon cakes are affected by many factors, so at different times, different locations, buy different moon cakes, moon cakes are completely different.

2. What factors are affected by the Mid-Autumn Festival moon cakes**.

1.The packaging of moon cakes will affect the ** moon cakes, generally speaking, beautifully packaged moon cakes are more expensive, on the contrary, if they are loose moon cakes, they are cheaper, and the packaging also requires cost, and the packaged moon cakes will look better.

2.Different brands of moon cakes are different, some brands take the high-end route, and some brands take the civilian route, some brands are already time-honored, and the quality is relatively guaranteed, then their ** may be set higher, and some brands may be new brands, in order to make everyone accept this brand, at the beginning of the establishment of the brand, ** will be relatively more affordable.

3.For example, in the Mid-Autumn Festival, including the Mid-Autumn Festival, after the Mid-Autumn Festival to buy moon cakes, it will be relatively low, because after the Mid-Autumn Festival, our demand for moon cakes is actually very small, and major shopping malls need to empty the inventory of moon cakes, in order to reduce the pressure on inventory, the moon cakes will be lowered. Then when mooncakes are just on the market, including the period before the Mid-Autumn Festival, mooncakes are usually purchased at the regular price.

4.The raw materials of the moon cake will affect the moon cake, if the raw materials of the moon cake are ****, then the ** of the moon cake will also be appropriate**.

5.The ** moon cakes bought on different occasions are not the same, for example, the moon cakes bought in the supermarket will be relatively more affordable, because the supermarket purchases are relatively large, so the purchase ** will be relatively low, so the price of the moon cakes will be relatively low.

Mid-Autumn moon cakes are affected by many factors, such as supply and demand will affect the moon cakes, when the supply exceeds demand, it is relatively affordable, when the supply exceeds demand, it is relatively expensive, and the packaging of moon cakes, the quality of moon cakes, and the raw materials of moon cakes will also affect the moon cakes.

1. Fresh meat mooncakes.

Fresh meat mooncakes are mainly made with fresh pork, and are generally based on Suzhou-style mooncakes. Therefore, the fresh meat mooncake is crispy and fragrant in one bite, and it is particularly delicious, especially the taste of the freshly baked is better. At present, the fresh meat moon cake on the market is about one yuan, and if the quality is better, it is about 10 yuan a piece.

2. Snow moon cakes.

Snow mooncakes have become popular in recent years, and they are mainly made using the process of making Western-style pastries. The crust of snow mooncakes is similar to the crust of Cantonese mooncakes, but it will be more refreshing, and the filling inside is also based on ice cream, so snow mooncakes need to be refrigerated to be delicious. The ** of snow moon cakes is about 15 yuan.

Packed in an ice pack after purchase.

Mooncakes**. 3. Five-kernel mooncakes.

Five-kernel mooncakes are the most traditional mooncake flavors, which are made with a variety of nuts and sugar. Although the five-kernel mooncake has been complained by many people, it has to be said that it is the most classic flavor of the mooncake, so you can still choose the five-kernel filling to taste the mooncake. The ** of five-kernel moon cakes is also relatively close to the people, about 6 yuan or so.

I think the normal price should be 100 yuan a box. Eating mooncakes during the Mid-Autumn Festival means reunion, reflecting people's good wishes for family reunion.

Moon cakes, also known as moon cakes, harvest cakes, palace cakes, reunion cakes, etc., are offerings to the moon god in the ancient Mid-Autumn Festival. Mooncakes were originally used as sacrifices to the moon god, and later people gradually used the Mid-Autumn Festival moon viewing and tasting mooncakes as a major symbol of family reunion.

Mooncakes symbolize great reunion, and people use it as a holiday food to worship the moon and give gifts to relatives and friends. Up to now, eating moon cakes has become a necessary custom for the Mid-Autumn Festival in all parts of northern and southern China, and people have to eat moon cakes on the day of the Mid-Autumn Festival to show "reunion".

Mid-Autumn Festival customs:

1. Worship the moon. In our country, it is a very ancient custom, in fact, it is a kind of worship activity of the ancients to the "moon god". In ancient times, there was the custom of "autumn twilight and sunset". The setting moon is to worship the moon god.

2. Burn the lamp. On the night of the Mid-Autumn Festival, there is a custom of lighting lamps to help the moonlight. Nowadays, there is still a custom of stacking towers with tiles to light lamps on the towers in the Huguang area. In the south of the Yangtze River, there is a custom of making lightboats. In modern times, the custom of lighting lanterns in the Mid-Autumn Festival is more prosperous.

3. Moon appreciation. The custom of moon appreciation** is to worship the moon, and the serious sacrifice becomes a relaxed entertainment. It is said that the moon is the closest to the earth on this night, and the moon is the largest, roundest and brightest, so there is a custom of drinking and feasting and admiring the moon from ancient times to the present;

I think this policy is very good, and I personally feel that the amount of policy supervision should be lowered a little more, about 200 yuan or 300 yuan should be included in the scope of supervision. Because the raw materials of moon cakes are known to everyone, there are no particularly valuable things, mainly, white flour or glutinous rice noodles, sugar and various seasonings, raw materials. It doesn't need to be too expensive at all, and there are only six or a few mooncakes in a gift box.

**It's set so high, it's just selling packaging, harming consumers, and the zongzi gift box is the same.

It is possible to calculate his cost and multiply it by 3 times the profit. In this way, he has profit margins, and consumers will not have too many consumption traps, and the market will be well regulated. There will be no excessive packaging and waste, otherwise, this kind of packaging alone will waste a lot of money every year, which is not in line with the concept of environmental protection.

The normal price of moon cakes in my heart is between 10 and 30 yuan per catty, and the raw materials are different depending on the variety of moon cakes. **There are high and low, but don't exceed 30 yuan, because a pound of moon cakes is only four yuan, and the cost price may only be a few yuan, and selling too high is the profiteering of the merchant. There is no need for so many **, some of them are handmade moon cakes, or all kinds of gimmicks, but they are actually caused by false propaganda and excessive packaging.

Moreover, ordinary consumers will not buy such expensive moon cakes to eat, and most of them will be given as gifts to leaders or relatives and friends. There is no actual taste or nutrition to eat, it is just a kind of etiquette, which is not in line with the original concept of moon cakes.

This year's Mid-Autumn Festival is coming soon, and I hope that this year's Mid-Autumn Festival can eat high-quality, cheap, delicious and affordable moon cakes, rather than the kind of moon cakes with high prices and false propaganda gift boxes. You should also eat the strong taste of reunion during the festival, rather than feeling that you are wasting money and regretting it.

A piece of moon cake is 50 grams, the cost is between yuan, and 100 grams is the cost of 2 yuan. It is estimated that 100 yuan of moon cakes, if it is packed in 7 pieces (6 small and 1 large), plus packaging, should not exceed 20 yuan. If there are some tea leaves or some other additional gifts in it, then you have to count it separately!

It is estimated that it will not exceed 50 yuan or a little higher.

The cost of ordinary moon cakes is generally a few yuan, an ordinary few yuan, and the high-end ones range from tens to thousands of yuan, depending on the packaging, brand, and content, and the profit margin is very high.

It should be said that there is a large range of Mid-Autumn Festival moon cakes, cheap Mid-Autumn Festival moon cakes may only cost a few dollars a catty, and expensive Mid-Autumn Festival moon cakes may need hundreds of dollars a box, Mid-Autumn Festival moon cakes are affected by many factors, so at different times, different locations, buy different moon cakes, moon cakes are completely different.

Mooncakes are generally three to five yuan a piece.

Moon cakes, also known as moon cakes, small cakes, harvest cakes, reunion cakes, etc., are one of the traditional delicacies of the Han nationality in China. Mooncakes were originally used as offerings to the moon god. Moon cakes have a long history as offerings to the moon god.

The word moon cake, in the existing literature, was first included in the Southern Song Dynasty Wu Zimu's "Dream Lianglu".

Mooncakes are integrated with local food customs, and developed Cantonese, Jin, Beijing, Suzhou, Chao, Yunnan and other mooncakes, which are loved by people in the north and south of China.

Boxed moon cakes with a unit price of more than 500 yuan will be subject to key supervision, and the sky-high moon cake phenomenon can only show that merchants are doing everything in order to raise the ** standard. Some ordinary mooncakes, there are many black-hearted merchants with high-quality banners, but in fact, it is just a combination of salted eggs and flour, and the process required is not complicated, and you can make it yourself at home. There are some moon cake merchants who do not bother with moon cakes, and they also take great pains to design exquisite packaging on the outer packaging of moon cakes.

In fact, the taste is unpalatable when you buy it, and many consumers are fooled, so let's find out more about it!

First, boxed moon cakes with a unit price of more than 500 yuan will be subject to key supervision

Everyone says that when buying something in the market, the more you have never heard of the brand, the less you should try it easily, which will surprise people. There are some supermarkets that do not stick the right position when pasting **, so it is unacceptable for many people to return the moon cakes at the checkout. During the Mid-Autumn Festival, many people will visit relatives and friends, go to other people's homes empty-handed, feel embarrassed, and will buy some moon cakes, and the moon cakes are more and more fried day by day.

Some moon cakes even cost 100,000 yuan, which is basically an ordinary person's annual salary, and the relevant departments have suppressed this situation.

Second, how to look at the phenomenon of sky-high moon cakes?

The reason why there are sky-high moon cakes can only be said that merchants will do whatever it takes to make money, and the original intention of everyone eating moon cakes at the beginning is to symbolize reunion and beauty. The mooncakes eaten with the family during the Mid-Autumn Festival are nothing more, but they have slowly become a tool, and various different flavors have been developed on the market. Despite all the tricks, in the end it's just a small snack.

The premium of moon cakes is too strong, and when you see this kind of moon cakes, you should go around directly, and don't give black-hearted merchants a chance.

In short, if you don't buy it, you can't sell it, and everyone should boycott this kind of ** moon cakes and don't leave them room for sales. Merchants also make more inexpensive things, and some goods are really IQ taxes.