What is the meaning and purpose of the food packaging design survey

By investigating the design of food packaging, you can design the packaging that meets the needs of your own products more quickly and effectively, and is closer to the needs of consumers, so that the sales of products can play a role in promoting.

Before doing food packaging design, you need to do relevant industry research and consumer research. These surveys are very important, starting from this survey information, combined with the value of the product itself, establishing positioning, creating the language nail of the consumer's mind (i.e., a unique sales proposition) and creating a visual hammer symbol.

Therefore, research before food packaging design can be important!

Strategically designed packaging emphasizes precision, reliability, and ease of application. It is very suitable for product development in the high-end field of enterprises. In the past 18 years, good kung fu is committed to packaging in the brand accumulation and easy communication as the benchmark, and constantly improve the fist packaging design standards, with the help of the past experience in the brand field, continue to establish standards, through the packaging details of the promotion of expression, through the purpose of marketing strategy:

discover the value of the product, polish the value of the product, and amplify the value of the product".A brand that enables consumers to enjoy the product while remaining loyal to the customer.

The aim is to design the packaging and increase salesSo what kind of food packaging design is a good design, I summarize the following conditions.

1.Use the super symbol as the core visual hammer.

2.Use super slogans to make language nail advertising words.

3.Use the superselling point as a reason to buy.

4.Clear and unambiguous delivery criteria.

5.It can form the brand's own assets.

Significance: It is to design better packaging and attract customers in need.

Among the many food packaging design principles, novel and beautiful is also the most important factor, after all, now the aesthetic perspective of consumers has begun to improve, in order to ensure everyone's food enjoyment, so we must be careful in design, because only in this way can we pay more attention to their brand jewelry, which has a great role in promoting the production and sales of food. The following is a collection of food packaging design articles for you.

1. Characteristics of food packaging design.

Food as a special commodity in our daily life, has a unique nature, food packaging design in addition to follow the modern packaging design scientific, practical, economical, aesthetic, creative, **, and other general laws, but also its own characteristics, to have good packaging protection.

Nutrition and safety are the natural attributes of food, reflecting the practical performance of food, but food is very easy to deteriorate, so the most basic feature of food packaging is to ensure the nutrition, health quality and quality of food in the process of storage, transportation and circulation, flavor, different foods due to the different reasons and performance of dark red bad deterioration, the requirements for packaging protection are also different, but the basic requirements generally include the following:

Features of food packaging design, functions of packaging design.

a.Hygienic and safe, the packaging container is required to be pollution-free, and the pathogenic bacteria do not exceed the regulations of the health department.

b.Closed, food packaging should be closed.

c.Barrier property mainly includes moisture-proof, air-blocking and fragrance retention of packaging.

d.Light-shading, mainly for oily foods.

e.Anti-static, for powdered food packaging, the static electricity generated by the plastic film bag will cause the powder to adsorb on the bag, affecting the heat sealing strength and sealing effect of food packaging!

2. Synthesis of food packaging design.

Food packaging design should integrate the practicality, artistry, information, economy, and craftsmanship of packaging, and require a full range of solutions to protect goods, facilitate production, processing, storage, transportation and consumption, processing, beautify goods, convey commodity information, improve the added value of goods, and actively attract consumers.

Third, it must be contemporary.

As the carrier and organic component of the commodity, packaging is inseparable from the lifestyle, consumption concept and aesthetic requirements of contemporary people. Therefore, designers should capture the market, conform to the trend of the times, and develop new packaging that is suitable for the consumption requirements of contemporary people and should respond to the market trend.

4. Internationality.

The development trend of modern commodities and markets is free and open, not limited by geographical and national borders, so the design and production of food packaging must be in line with the international market, and establish the concept of international environmental design.

5. Advertising.

In addition to the quality and service of modern goods, the packaging image and publicity also play a great role, so the packaging design strives to design a high-level packaging to attract the attention of consumers.

6. Modern people pay more and more attention to environmental protection, so green, healthy and pollution-free packaging will become the mainstream of the market and be favored by consumers.

By investigating the design of food packaging, you can design the packaging that meets the needs of your own products more quickly and effectively, and is closer to the needs of consumers, so that you can play a role in promoting the sales of products.

1.Understand the existing brands in the market. 2.

Understand the structure and shape of the packaging. 3.Understand the differences in the composition and origin of the brand, and find new design ideas for their differences.

Brand type, ingredients, **, origin) 4.Understand the packaging and design of the fruit in the market before Mu Daxiang. It mainly produces all kinds of high-transparency packaging, aluminum film multi-layer composite packaging, high-temperature retort packaging, low-temperature resistant packaging, liquid or liquid, and vacuum packaging.

It is suitable for food, fiber, daily chemical, medical, pesticide and other flexible packaging.

Zhonghui Design (professional packaging design company) answer:

Food packaging design is a challenging task because it needs to take into account multiple factors. Excellent food packaging should meet the requirements of brand communication, product protection, good visual effects, ease of manipulation, and laws and regulations. These aspects are covered below:

Brand communication needs.

The packaging design must be in line with the brand positioning. When choosing colors, shapes, and fonts, take into account the elements on the brand logo, and incorporate the brand's slogan and corporate culture to create as much a feeling as possible that is in line with the brand image. The specificity of the product should also be emphasized and effectively disseminated.

Product protection requirements.

Food products must be guaranteed not to be damaged or lose their original quality during transportation, and at the same time to prevent problems such as taste and odorless nose. Therefore, in the packaging design process, attention needs to be paid to details such as material density, oxygen permeability, oxygen ventilation cutting, etc.

Good visual envy base effect.

The appearance of food packaging should catch the consumer's eye and give them an intuitive pattern, emotion, and visual reference. Best-in-class food packaging ideas should be nuanced, well-crafted, and available in a variety of shades and details to promote delight and gender-neutral flavors.

Convenience of easy maneuvering.

Food packaging must conform to the specifications we use in form. The packaging material should have high strength, be easy to open and close, and be able to seal again to maintain the freshness of the product and be user-friendly. At the same time, it is also necessary to pay attention to the requirements of human ecology and other related issues when selecting.

Laws and Regulations. The food industry has strict laws and regulations. Therefore, the designer must ensure that the designed packaging meets all relevant requirements, such as the brother must not contain false descriptions or format note printing, do not allow guidance on consumption or recommend bidding levels, etc., and prohibit the use of fake and shoddy materials; At the same time, it is also necessary to understand the relevant extension matters such as the introduction of national target market policies.

These are the main aspects that need to be paid attention to when designing packaging. The design team must pay attention to and understand food habits, cultural trends and local people, think about customer needs, and combine brand creativity, rational use of materials, colors and perspectives to make the design creative and effective.

Zhonghui design original packaging design.

The above is the content provided by Zhonghui Design, a professional packaging design company, and I hope it will be helpful to Dahejia.

The most important design of food packaging should consider that the content on the label should comply with the provisions of GB7718!