The personal situation of the entrepreneur of the college town flower shop business plan

Introduction to entrepreneurship in the business plan of the flower shop in the university town: With the continuous progress of people's living standards, flowers have become an indispensable decoration in people's lives! Flower consumption has become increasingly popular in recent years because it reflects a person's continuous improvement in quality of life and pursuit of life.

1. Summary: In the minds of many people, opening a flower shop is a good entrepreneurial project. On the one hand, it feels very happy to work in an environment full of flowers every day; On the other hand, people's living standards are constantly improving, and people's consumption levels are not only limited to material consumption, but also include spiritual consumption needs.

Flowers can regulate indoor air and humidity, which is beneficial to human health. It can be used to watch, cultivate people's temperament, and calm people's mood. It can be aesthetic and can evoke human emotions.

2. Florist Information: Name: Slogan: Open Your Heart, Let Me Hear Your Voice Location: Business Philosophy.

Florist in line with the integrity-based, service-oriented business principles, sincere service to consumers. Establish a sense of competition, market awareness, reputation and brand. Convey the truth of the world and let love spread all over the world. Objective: Effectively open up sales channels.

Based on the provision of products and services, we will promote the development of the flower market.

3. Industry analysis.

Broad market prospects: With the continuous improvement of people's living standards, people's requirements for quality of life are getting higher and higher.

4. Florist positioning:

Location: Bei Nan Street (at the intersection of Bei Nan Street, there are many people and concentrated, there are several schools nearby, the location is superior, the transportation is convenient, the effect is obvious, and it is convenient to do business by car).

Decoration positioning: in a modern style.

The decoration gives people the atmosphere of the times and modern psychological feeling. At the same time, choose warm colors for the lighting.

It has an incentive effect on most consumers with a strong sense of the times. The atmosphere in the store is lively, but the focus is on saving costs.

5. Product structure:

Complete varieties of colors to meet market demand;

Fine pottery, characteristic floral arrangements, flower seeds, and plant seedlings are all of high quality.

6. Store layout:

A store of several tens of square meters should be furnished.

Outside the door, exquisite works are placed on both sides to attract the attention of customers;

Place a large and appropriate banner above the gate to attract existing and potential customers; To the right of the entrance is the cash register, which is equipped with a dedicated computer, printer, and fax machine.

and other equipment; There are guest tables nearby for customers to talk and rest;

7. Target consumer groups:

The target audience is broad and suitable for any age. The most important consumer group is college students, because the location is in the back street of the university, and the main customer flow is young people and college students. Because their needs are the largest, the most concentrated, is the first.

First, the first consumer group; Secondly, middle-aged and elderly people and potted plants.

Enthusiasts have a deeper understanding of flowers, so they are not in demand; Finally, for other passers-by.

8. Business model:

Entity operation: mainly provide DIY flower potted plant services, and then sell some finished flower potted plants.

Online operation: As a publicity and promotion window for physical operation, it mainly accepts the purchase of finished potted plants and customized finished potted plants, and sells seeds at the same time. DIY potting service is not available.

On the one hand, it is a good profession to work in an environment full of flowers every day, and the mood is very happy; On the other hand, now people's level of flower consumption has improved, festivals, visiting relatives and friends, flowers have been people's more favored gifts, everyone's life is getting better and better, more and more people will buy flowers, and the prospect of opening a flower shop must be good.

From the perspective of doing business, a florist should be regarded as a typical small business. A room that does not need to be very large can be simply decorated, and the four white walls can also show the beauty of flowers. The small flower shop can be opened.

Nowadays, many laid-off people are looking for a small business, and the cost of opening a flower shop is exactly what they can afford.

Expansion of the Sakura Zen reed:

The flower shop is a beautiful and elegant place, and the flower art is the soul of the flower shop. Beautiful flowers spread a variety of emotions for people, thousands of flowers tell a thousand words, each sentence tells the beauty, especially now with the continuous progress of people's living standards, the quality of life continues to improve and the pursuit of life.

Flowers have been spine-banded, and they are an indispensable decoration in people's lives. Flower consumption in recent years is showing a more and more prosperous trend, in addition to the flower itself has a pretty appearance, so that people are pleasing to the eye, beautify the home and other effects, it can also develop people's imagination, so that people in the mutual communication more subtle, more tasteful.

First of all, because I like it, people who love life, will like flowers. It is a pleasure to combine personal interests with a career.

The second is that you can make money, with the improvement of people's living standards, the demand for spirit is also improving, flowers are liked by more and more people, and opening a flower shop is very profitable.

Finally, taking care of the florist, receiving customers, and doing floral work will bring a pleasant mood.

It can be said that it is your hobby or your own desire, or it can be said that it is a market demand.

I think there are many reasons, everyone is different, but there should be two main ones, the first is your own hobbies. The second is that the job of opening a flower shop is still relatively easy, as long as the business is normal, you can still make a little money, although not much.