Want to know how to do a good job of live streaming? How to operate?

How to do a good job of live streaming, there is still a certain degree of difficulty, especially for people who have never been in contact with live streaming, so what should be done to make good use of live streaming?

1.Real experience: The biggest advantage of live broadcast is that it is real, and every move of the anchor in the process of live broadcast is seen in the eyes of the audience.

2.Professional level: Most consumers are hesitant and ask themselves whether they should consume, so at this time, professionals are needed to guide consumption, so the higher the degree of professionalism, the easier it is to be trusted.

3.Empathy: The difference between online and offline shopping is that online things can only be seen, touched, or touched, which is the biggest problem that anchors need to solve.

4.Interaction in the live broadcast room: When the anchor interacts with fans, he is actually increasing emotion and trust, so the live broadcast must take the initiative to interact with the audience.

5.Cost-effective: Live streaming can better reflect the cost performance of the product, and the most important thing about live streaming is the discount, which may be one of the important reasons for your explosive order.

6.Herd effect: Grasp the psychology of users, and the audience will consume impulsively.

7.Establish a relationship of trust: With the rise of new ** in the country, the competitiveness of major fields is increasing, and the trust between anchors and fans is one of the important conditions that determine your development trend.

8.Establish a persona: live broadcast is not a show, different from singing and dancing to get rewards, each of your questions is to establish your own persona, then, communication is one of the important conditions for establishing a persona, only the establishment of a persona can be deeply imprinted in the minds of the audience.

If you want to do a good job in a live broadcast room, you need many factors, wonderful content, interesting anchors, high-quality products, interaction in the live broadcast room, good atmosphere, etc. Douyin is a traffic algorithm platform, and you want your own works and live broadcast rooms to enter the next larger traffic pool, and be officially pushed by Douyin to attract more audiences. The metaphor has a certain traffic base, and the official Douyin will let more people see it.

The existence of the Douyin computer room is the meaning, or value, which is to serve as your traffic base and boost the popularity.

I know that Wuhan Beiyi e-commerce has a lot of experience, you can go to them to learn and see how to operate, so that it will be more convenient to run.

There is a saying that the best time is now.

There is nothing good or bad to do, only taste and not try; You never know how far you can go without trying.

Live streaming has quietly risen since 19 years, and the real outbreak is in 2020, many brands have joined the battlefield when they see that live streaming is so popular, and in this war without gunpowder, there are many brands "killed", but it can't change the fact that it is:

Live streaming to sell goods may not be a good way!

Today, we will talk about live streaming for small and medium-sized businesses.

Live broadcast sales, why is it popular?

Suddenly became popular, seemingly sudden, but in fact, there are traces to follow.

Changes in modern people's consumption habits.

In terms of experience, it must be better in physical stores, but people nowadays are not so diligent, too lazy to go to the store to see, isn't it fragrant to choose goods online?

Since the birth of online shopping, it has slowly changed everyone's shopping habits, from 2003 to the present, it is enough to completely shape consumption habits; After that, there was a short **, and then the live broadcast selling was an attempt, but I didn't expect it to coincide with consumer psychology and became popular.

The development of Internet technology.

There will be 6G in the future, and it is difficult to say what revolution it will bring after that, but the form of live broadcast sales will always exist, and even more sophisticated.

The most important point: affordability.

In fact, live streaming sales are just like previous TV shopping, how popular TV shopping was in the past, live streaming sales will only be more popular than it.

Anyone who has bought something in the live broadcast knows that in addition to being able to observe the goods in a 360-degree all-round way, the most important point of live broadcast selling goods is affordability.

Live broadcasts are generally volume, so small profits are quick turnover, and a piece of clothing will be a few or even a dozen yuan cheaper than the official website.

I can offer some advice.

If it suddenly goes viral, you can consider the following:

1.Understand the market: Understand the market demand, competitive situation, and audience preferences in your field to determine the direction and products of live streaming.

2.Positioning: Set a clear positioning for yourself based on your fan base and market needs, such as focusing on a specific category, offering unique discounts and offers, etc.

4.Optimize the live stream experience: Make sure your live stream is informative, engaging, and enjoyable for your viewers. In addition, the live broadcast picture and sound effects are optimized to improve the viewer experience.

7.Continuous learning: Track industry dynamics and market trends, and continuously learn and improve to maintain competitiveness in the field of live streaming.

In the end, whether or not to go live depends on your interests, goals, and personal brand development plan. Before deciding whether or not to engage in live streaming, make sure you have enough knowledge of the industry and have the resources and capabilities to do so.

1. The main process of live streaming.

1) Preliminary preparation.

1. Preparation for product selection: There should not be too many products for each introduction and promotion.

2. Preparation of live broadcast tools: mobile phones, computers, and cameras.

4. Determine other participants and their responsibilities, including backstage and interactive personnel;

5. Arrange the scene, lighting, product placement, camera position, etc.

2) Preparation for the live broadcast.

1. Prepare and check the shooting props (1h in advance).

2. The anchor will arrive at least half an hour in advance to prepare: tidy up the appearance and introduce the ideas of the live broadcast.

3. The opening part of the rehearsal: the anchor enters the scene to test and record, and detects the lighting, radio, etc.

3) During the live broadcast.

1. Anchor: 1) Before the broadcast: ensure the network quality, camera shooting status, quickly sort out the product and other explanation processes.

2) At the start of the broadcast: live broadcast according to the plan of the day, focusing on guiding the audience: teaching the audience to buy and place orders; Throw out product topicality: use coupons to attract audience questions; Guide to follow and like.

2. Other participants.

1) Real-time recording and comparison of the number of people and fans in the live broadcast room.

2) Pay attention to and record the questions raised by the audience, actively participate in the interaction, and mobilize the lively atmosphere;

3) Pay attention to the live broadcast site and the situation in the live broadcast room.

4) Loading and unloading of active links.

iv) After the live broadcast.

2. How to improve the effect of live streaming?

1. The importance of planning ahead.

The live broadcast schedule is at least one week in advance, leaving the design time to make posters, leaving the warm-up to do ***, and leaving the community operators to do enough warm-up, and the live broadcast that does not do a good job of warm-up is doomed to be a failed live broadcast.

2. Differentiation of live broadcasting.

At present, there are more and more live broadcasts on the ** account, and many live broadcasts are broadcast using mobile phones, so if you want to attract public domain traffic, then the quality of your live broadcast naturally needs to be improved, including lighting, picture, smoothness of live broadcast, etc.

3. Improve the anchor's own ability.

As the main guide of the live broadcast, the anchor's own ability has a great impact on the quality of the live broadcast. Anchors can watch more live broadcasts of high-quality anchors on other platforms, and spend a few more hours a day learning, recording, and rehearsing to improve themselves.

4. The importance of live broadcast review.

No matter how late the live broadcast is, the live broadcast team must do a good job of reviewing the live broadcast to find the success points that can be reused in this live broadcast and the points that can be optimized.

Live streaming is a new type of sales method that has become very popular in recent years, which can effectively promote and market products. If you suddenly go viral, here are some basic thoughts and suggestions:

1.Know your audience: As a new streamer, you need to know your audience and deliver the products and content they need.

2.Prepare the first chain and logistics: Live streaming requires a stable chain and efficient logistics cooperation to ensure that the goods can be prepared during the live broadcast to meet peak demand.

3.Write a detailed live broadcast plan: Before the live broadcast, you need to have a detailed plan to judge the shooting time, venue arrangement, main travel rental topics and commodities of the live broadcast, etc.

4.Cultivating good customer relationships: Building good customer relationships and trust can increase customers' willingness to purchase products and the number of purchases.

5.Keep learning and progressing: Live streaming is a process of continuous progress and learning, which requires similar advertising appeals and practical cooperation, continuous exploration and innovation, in order to better attract and retain audiences.

In general, live streaming requires the establishment of a good chain and logistics, a detailed live broadcast plan, the cultivation of good customer relationships, and continuous learning and progress, all of which are necessary to better promote products and increase popularity.