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A host once asked an e-commerce anchor's agent, do e-commerce anchors make money?
He said: "Not very profitable! β
The host asked: "But I read on the news that Li Jiaqi and Wei Ya can make hundreds of millions!" β
The agent smiled and asked, "Apart from the two of them, how many other people can you name?" β
The host was stunned by the question, because she couldn't remember who was coming for a while!
So the average salary of 10,636 yuan brings a very interesting question, the question is not whether e-commerce anchors make money? It's about whether it's worth it or not.
1.The tuyere of the times.
An epidemic has locked everyone at home, and people have refused to go out as much as possible, adhering to the idea of not being afraid of 12,000 or 12,000, and the flow of goods and goods in China has been greatly restricted.
At this time, with the improvement of network technology and speed, the maturity of the online live broadcast industry, live broadcast has come to the tuyere of the times, a large number of enterprises have entered the market with funds and products, and the head network enterprises, such as **, Pinduoduo, Douyin, Kuaishou and other enterprises with a large amount of traffic have entered the market, and the national policy has also been supported accordingly.
Some coincidences, but also some inevitable, live streaming has entered the tuyere of the times, capital smelled the smell of making money, and entered the market one after another, and the head anchors who were already successful in the industry have become big names, such as Li Jiaqi and Wei Ya and others have even begun to participate in some mainstream variety shows!
This is the change of the times, and it really responds to that sentence - standing on the cusp of the times, pigs can fly!
2.Ordinary anchors.
Standing on the cusp of the times, pigs can fly. But the only one who can really fly high is always the smart people who ride the wind, and there are countless efforts behind everyone's success.
Li Jiaqi had an in-depth understanding of beauty before his success, and he would learn about his own products before each live broadcast, and legend has it that his team and Li Jiaqi himself could come up with the lipstick number requested by the barrage in a matter of seconds, and there were almost no mistakes.
Hard work is a necessary condition for a successful person, but it does not mean that hard work will be successful, the overall income in the industry after a year of baptism, the average salary jumped to 10,636 yuan.
But it should be noted that this is talking about average salary, which is an industry with a huge pyramid, and the top anchors will take the vast majority of it.
The data shows that the income of anchors is polarized very obviously, and the monthly income of anchors is mainly concentrated in the range of about 8,000 yuan, and the number of people with a monthly income of less than 5,000 yuan is more than the number of people with a monthly salary of more than 30,000 yuan. Nearly one-third of e-commerce anchors feel that "the pay is not proportional to the return", and considering that they often go out day and night, their health may be affected.
And this is only the official data, in fact, the data may be more realistic and cruel than that.
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I think e-sports is a new and hot industry now, and it is worth it to have the ability to make so much money, and e-sports anchors can also drive the development of the e-sports industry, which feels too profitable.
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More work and more rewards, the working hours of e-commerce anchors are not fixed and super long, and they may be paid according to the sales volume, so it is not unusual for such a high salary.
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My opinion is that these streamers don't earn a lot because they are also very hard.
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I don't know when it started, the anchor industry began to appear in our sight, yes, through their various performances, to get traffic for themselves, to make money, after relevant personnel revealed, for the vast majority of anchors, their treatment is not as good as imagined, most of them are around 3000-5000, for such a salary level, individuals are very dissatisfied, after all, the anchor pays a lot of things, but such a salary does not match it. However, there is no way, after all, in the current era, the threshold for online anchors is too low. Therefore, a large number of anchors appeared, which made the traffic dispersed.
In this way, there is naturally a gap, the good ones are very good, and the bad ones are very miserable. But that's true for every line. If we want to increase our income, we need to put in more efforts, so what are the ways to help us increase our income in today's society?
Let's take a brief look at it together. <>
The first is to improve their own ability, this society, in fact, is relatively fair, labor and pay are proportional, ability and return are also proportional, so if we want to have a more abundant income, then we have to find a way to improve our ability, only in this way can we get more value. <>
The second is to develop a side hustle, a side hustle refers to our other work in addition to our main job, this society, as long as you want, you will not starve, so we can make full use of our own spare time, to develop our own side hustle, so that we can quickly increase our overall income. <>
Opportunity is always left to the prepared stool to call people, only if we are ready, then when the opportunity comes, we will be able to grasp the opportunity, and success, I hope everyone can get their wish, through their own efforts to enrich their own purse. Come on, while we are still young and capable.
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I'm not happy with the salary. Because this salary level is too low, people like Wei Ya and Li Jiaqi earn a lot of money.
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I'm not satisfied, I'm working in an Internet company now, I have two days off, eight hours a day, 10,000 a month, and I also have five insurances and one housing fund.
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I am still very satisfied, because it is very easy for these anchors to make money, and compared to many office workers, it is quite stress-free.
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I'm not happy with this level of salary. Because I think many anchors work very hard now, so the salary is not particularly high.
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I'm still very satisfied. Because 3000 5000 is considered a high salary in our place. If I can get this kind of salary, I am also very willing to be an anchor. Town Oaks.
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In the eyes of many people, the monthly income of the anchor is very high, because it is rumored on the Internet that the income of the anchor is millions or tens of millions of dollars a year, and it is even rumored that there are anchors with an annual income of more than 100 million, so in the eyes of everyone, the impression that being an anchor is very profitable is much higher than the income of ordinary people.
Therefore, many people want to be anchors, fight hard, and get rich overnight. In fact, the gap between the anchor's salary and our imagination is still very large, because many things always follow the law of 28, just like being an anchor, there are only a few people who make money, and the gap between most of the salary and our ordinary people should not be very large. <>
First, the exaggerated propaganda of the network We know that the income of the anchors is high, and they are particularly envious, most of them are through the Internet, and the news spread on the Internet will always have some exaggerated elements, and there are many people who deliberately exaggerate their income with their own purposes, and even falsify some data, so that the public mistakenly thinks that their income is very high, and it is very easy to earn millions or tens of millions a year, but in fact, there are very few people who can really earn millions of dollars a year. <>
Second, anchoring is just a profession Now it is also a very common thing for ordinary people to be anchors, and in the past, in our eyes, the lofty profession has also become a means for everyone to make a living, so being an anchor is just a job for themselves, just like ordinary people take a salary to support their families, maybe they get as high as the salary of our ordinary people, and it is not as much as everyone thinks. <>
3. Follow the 28th lawMany people think that anchors make money every day, work easily, and look very decent, as long as they promote their products when they are in front of the camera, and share what they think is good with everyone, they can attract a large number of fans or netizens to buy their goods, in fact, the anchor also invests a lot in his work.
There are only a very small number of people who can really make a lot of money, just like almost two out of ten people can make a lot of money, this is what we often call the 28 law, and ordinary anchors just regard this as a job.
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It's very big, I think that the minimum salary of each anchor is at least 10,000 yuan, because I feel that there are a lot of people watching the live broadcast, and there are also a lot of people on the list.
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In fact, the gap is really big, because I imagined that it would be at least tens of thousands of yuan, but I didn't expect it to be several times worse.
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The gap between the anchor's salary and what I imagined is not much, because most of the anchors' monthly income is relatively normal, and only a small number of people have high incomes.
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Most anchors earn three to five thousand a month, and I think this is a big gap from what I imagined, because I have the impression that the monthly income of anchors is tens of thousands, and the monthly income of big anchors is tens of millions.
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According to a survey report, the vast majority of anchors in China have a monthly income of between 3000 5000 yuan, I think anchors are a high-paying profession, after all, there is a salary of 3000 5000 yuan without effort, which is much faster than moving bricks or delivering takeaways. Of course, when we see such low salaries, many people will think, isn't anchoring an industry where you can get a higher salary? Why is there such a phenomenon that you can only earn 3000 5000 a month?
What I want to say is that not every anchor can take on the responsibility of being the head anchor. <>
Most anchors can earn 3,000 5,000 yuan a month, which is already leading many coolie industriesThis is something that we must be clear about. Sometimes it is not easy for us to move bricks or deliver takeaways, and it is not easy to earn 3000 5000 yuan, and being an anchor at home or an anchor in a company is much faster than moving bricks or delivering takeaways, and the risk is not so great. Relatively speaking, the salary of the anchor is relatively high, that is, the anchor is relatively a high-paying profession.
Many people are confused about the anchor industry, mainly because everyone thinks that the high salary must exceed the range of 5,000 yuan. We have to know one thing,Only the champion of each line can get the highest salary, and in the anchor industry is no exception, big anchors can get a real high salaryγThe head anchor has a large amount of fan traffic, and at this time, through the ** of fans and the reward of fans.
Big streamers can get high returns, and big streamers can also further increase their income through commercial performances. ButLittle anchorThere is no such benefit, and many times they areYou can only rely on the traffic pipeline to collect a certain amount of remuneration
As ordinary people, we sometimes don't have too many illusions about the anchor industry, after all, not everyone is suitable to be an anchor. Instead of only taking 3000 5000 hard work in the anchor world, it is better to do business in a down-to-earth manner, so that you can make more money, and at the same time, you can enrich your life and not make yourself feel precarious.
Combining all of the above,Compared with some other coolie industries, it is much easier to get a salary of 3000 to 5000 yuan in the anchor industry, and it is relatively a high-paying job. But if you want to get an absolutely high salary, it will definitely take a lot of effort, and it is not so easy to achieve.
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The profession of anchor can be said to be mainly based on tips and gifts to earn income, less well-known anchors may reach a monthly income of 3000 5000, but if you receive more gifts after becoming famous, the income will naturally be much more, and you can also let more people know you in this way, which will take advantage of some more ways and lay the foundation for future development.
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Of course, I think so, because being an anchor is really not hard, and it's not particularly busy, they make a lot of money.
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The anchor industry is now developing better and better, and the anchor industry is also trusted by many people, all of whom say that the anchor is a high-income industry, as long as the interaction with fans is good and the talent is fully recognized, fan users will give you gifts, and your income is the best for their gifts. To be honest, the anchor industry is difficult and difficult, and it is easy to say, but if you want to get updates, no industry is easy.
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I don't think anchoring is a high-paying profession, although some anchors can earn millions of dollars a month, but this is only a very small minority.
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Yes, some of the more popular big anchors really make a lot of money, such as Yin Shihang, although he was blocked, he earned 45 million in that live broadcast.
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I think anchors are a high-paying profession, because anchors are very profitable with goods, and it can also be seen that the anchor's food and clothing are very good.
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I don't think anchors are a high-paying profession, because 3000 5000 is not a lot, and there are some anchors who don't have such a high salary, and high-paying anchors are only a minority.
Yes. At present, e-commerce anchors are mixed, resulting in a multitude of live broadcast platforms, and relevant departments should raise the threshold.
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