How to transform subjective evaluation into quantitative evaluation elements in automobile styling d

Your quantitative evaluation element does not specify whether it refers to the judging criteria of the competition, or the judging criteria of super brands, or the judging criteria of ordinary brands, or the shape that most people like Personally, the competition criteria are based on functional imagination, and the judging criteria for high-end brands are based on functional imagination, aesthetics, and style, such as Lamborghini, Ferrari, Porsche, Mercedes-Benz, etc. Ordinary brands have low requirements for these 4 standards If it refers to the appearance that most people like, it feels like the standard of high-end brands, and people are special Beautiful things are interested in and people are also divided into favorite types: imagination can bring special freshness, sensory creation can bring beauty type, which is determined by the designer and the company, for example, the type is listed for example, cool, beautiful, cute, domineering, aristocratic, athletic, etc.

High-end brand, I'll find a sentence to show you Stephan Winkelmann, President and CEO of Lamborghini, said Stephan Winkelmann believes that the Lamborghini brand is different from Ferrari, the Lamborghini brand has launched the GT at the beginning of its creation, and has also launched a four-seater sports car, and has also launched Winkelmann said that the design of Lamborghini's sports cars will not follow a fixed framework, but there are three principles that have always remained the same. First of all, it has to be different, including the design that is different from its predecessor. The second principle is that it is very recognizable, so that people can recognize it at a glance as a Lamborghini.

The third is that design is in the service of function, there are not too many other fancy decorations, everything is in the service of function.

Anyway, I think that even if the real Lamborghini Ferrari concept car goes to participate in the model design, it may not necessarily win the award, and the high-end brand companies that win the award in the model design competition do not necessarily feel that the competition award is compared with the high-end brand car, the standard is really inconsistent, only the company adopts your design, or the model you design is favored by which company, can really get money, and the competition standard can only get some bonuses and medals.

Can design really be quantitative? If you need to pass the review, you must try to meet the product requirements formulated, and the design that can best combine your own design and needs must be the design that can pass the review.

It is undeniable that the idea of "official standard" in many domestic enterprises is deep-rooted, and everything is decided by the leader, and the real leader can understand very few cars, and many have no grasp of the design direction. This leader likes European style, and after 5 years, a new official took office, and he has a soft spot for Japanese style, which creates uncertainty about the development of the entire product. What's more serious is that in some enterprises, the decision is not in the hands of one person, this one says yes, that one says no, they fight first, and the final result can be imagined.

For the design company, it is not enough to hold a review meeting, the section chief has completed the chief review, and the deputy chief has completed the chief review, and will not take into account the designer's opinion at all, but look at such a professional problem from a layman's eye.

A state-owned enterprise asked an Italian design company to design a mid-level car, and in the last round, the main leaders came to the scene in person, and had no concept of the professional elaboration of foreign designers, but blindly emphasized that "this line is not straight enough, and this lamp is too stingy" to hear that the second monk of the other abbot could not touch his head, and the whole meeting could not be carried out. It seems that China's leaders have to come up with some ideas to show their authority, and rarely define product design from a strategic perspective, which consumes a lot of human and financial resources, and often ends up with half the effort.

Inspect the design quality and evaluate the suitability of the design, according to the target requirements of the design planning strategy, product definition and product concept planning, mainly to investigate the consistency of the design scheme with the target theme; In this way, the assessment has a purpose and a purpose. So that there will not be a situation where the design director is satisfied, but the president is not satisfied and does not understand. Those who know the advertising industry know that successful advertisements are created and designed under the requirements of accurate and accurate advertising copy, not the brainstorming of the boarder, nor the personal preferences of the buyer.

With the development of domestic automobile design to this day, it is true that it can no longer stay in the stage of exploration and confusion.

It is wrong to say that design (represented by modeling) is not to be evaluated accurately, and that aesthetics vary from person to person. Because you look at the topic of product design strategy and product concept planning details, then this design is not a personal preference. Every detail, element, style feature, etc. of the design is required to conform to the design theme, and the subsequent evaluation is not a personal point of view, the design is easy to manage, and the expected goals and effects of the design are easy to control.

The subjective evaluation of the car is one or more links in the design process of the whole vehicle, mainly for some items that cannot be objectively evaluated. For example, vehicle comfort, steering, handling, smoothness of shifting, NVH performance, etc. The evaluation criteria are determined by the target customer group and the design target value of the vehicle.

A 10-point scale is usually used.

Main information:

Vehicle performance development is guided by customer needs and developed for the purpose of meeting customer needs, which is of great significance to vehicle development. In the process of vehicle design and development, the performance of the vehicle is reflected in the physical structure of the vehicle as an intrinsic characteristic, and it is something that customers really buy and feel.

Vehicle performance development plays a pivotal role in the product design process, and there must be a strict development process, and deliverables with quantitative indicators are required to carry out quality control on vehicle performance development, so as to ensure that vehicle performance development is integrated in the vehicle design process and reflected in the final product.

Clarify the status of the evaluated prototype, meet the requirements of subjective evaluation, and record the relevant parameter information of the prototype.

Before the evaluation, the vehicle should be carefully checked to ensure that the passive safety components of the vehicle (such as airbags, seat belts of all seats, interior handles, etc.) are working properly, that the braking system is working properly, and that the vehicle signal indication system (such as instruments, signal lights, etc.) is working properly.

During the evaluation process, the tires used in the prototype car and the air pressure of the tires must meet the manufacturer's regulations.

It is subjective consciousness, from your own point of view, for example, many people think that Japanese cars are not good, this is a subjective evaluation, and the corresponding objective evaluation is that Japanese cars still have their own advantages, otherwise they will not sell so well.

The transition of various parts is natural and well, and there is another kind of habit!

The front face, tail lights, waistline, three words, have been included.

Hello, I'm a teacher, you better write it yourself, otherwise you'll hang up.

What tires do you want to ask? Soft tires? Hard tires? What brand? What size? None of these, how to evaluate.