In your opinion, what does the best product manager look like?

As an Internet practitioner and a small operator, I have worked with many different product managers in three years. And I've done product operations myself, so I basically know what the product manager has to do.

In fact, the core task of a product manager is to make a good product, and in my opinion, the position of product manager is by no means exclusive to the Internet field, in fact, in a broad sense, all people who are making products can be called product managers, in addition to doing various apps and small programs on the Internet, such as in the ** industry, a director is also a product manager to a certain extent, because he is doing his own variety shows, film and television works, all of which are the crystallization of his own hard work, And the goal is also to get more people to use (**) their products.

Back to the topic, great product managers, I think there are actually two kinds. The first kind of awesomeness refers to the professional and technical awesomeness, this kind of product manager himself is often very sensitive to things or information around him, very interested in new things, and likes to try it, find the so-called user pain points, so as to gain insight into social needs. From the perspective of the user, such a product manager will think about what the user needs, why the user uses the product, what needs and what pain points.

If it is aimed at a real need (rather than a pseudo-user demand from the product manager YY), a good product often has the ability to grow on its own, because the moment the product is used, the user can see its uniqueness and find out why they use the product. For example, the product managers of WeChat and Douyin, I think they all belong to this category.

There is also a second kind of power, which I think is a little more powerful, and on the basis of professional power, there is even a little bit of "heart to change the world". For example, I believe that Xiaolong, the product manager of WeChat, belongs to this category.

A good product manager should be a scientist, a psychologist, the one in charge of cleaning up the mess in a multi-functional team. He should always be curious, open to new ideas, listen, and keep up with the times. This person should be able to help his team understand what should be developed at the moment and make it work in the most efficient way possible, while also keeping everyone happy at work.

A good product manager should have outstanding communication skills. They should have the ability to communicate with the team, peers, leaders, and some key stakeholders in the project on an ongoing basis. They always stand up at the most critical moments, using the clearest language, the clearest logic, to describe what the product vision is, what the current team is working on, and what is the way to evaluate the success of the project.

Product managers are also ordinary people, and their appearance characteristics are the same as ordinary people, but this part of them is more flexible and knows how to use others.

A good product manager should not only be responsible for the product, but also for R&D, interaction, and testing. First of all, the product manager should clarify his own requirements and sort out the requirements logic in multiple aspects. The second is to make a basic prototype to facilitate communication with the interaction to ensure that the requirements can be operated with the simplest interaction, which can not only facilitate the user's operation, but also reduce the amount of R&D development.

A good product manager needs to see more, learn more, and be impressed by any event. The logical ability is high and more emotional. In this way, the requirements of this position can be met.

There is no standard concept for this, and if you can build a product and get the favor of the market, you should be a good product manager.

Product managers have to meet the needs of all parties and consider the constraints of all aspects. Many product managers in and out of the industry have heard the phrase "user experience is king" and think that as long as the user is satisfied, everything else can give in, but this is not the case.

Have a good understanding of the industry, if you want to understand more industries, you must have worked in the industry for at least two to three years, and the amount of reading should be relatively large, you can clearly understand the current situation of the industry, as well as the future development trend, and be familiar with the current product forms and business models of the industry.

The product manager who can make the company's products lead the trend of the times should be the most powerful.

Can fight the programmer for three rounds, and only punch the programmer without being beaten by the programmer, or be beaten by the programmer, but can beat the programmer a little more. (∴

Product managers need to know how to coordinate and drive team people and resources. The key to being a good product manager is to keep your team members on the same page and working towards a common goal.

I think a good product manager must have a good attitude, be responsible, work hard, and have his own accurate judgment to accurately judge the required design.

The Internet Product Manager is responsible for the planning and promotion of Internet products, and the specific responsibilities are as follows:

1. Socks tremor is responsible for the proposal of the demand plan and the feasibility of the operation strategy.

2. Responsible for content planning, advertising space development, management and schedule operation management.

3. Integrate the data and user feedback, analyze user needs and behaviors, collect product purchases and functional requirements generated in the operation, synthesize the opinions and suggestions of various departments, make overall arrangements, discuss and modify, and formulate a feasible plan.

Competencies required of an Internet product manager.

1. Market analysis and user research capabilities.

Research the market to understand user needs, competitive status, market size and profit model, and identify potential opportunities for innovation or product improvement; Communicate with users and potential users to identify the target user groups and characteristics of the opportunity.

2. Product definition and prototyping capabilities.

This part needs to determine the specific functions of the product, which is usually described by the Product Requirements Document (PRD) to form a specific scheme including interaction design (UX) and user interface design (UI). In the process of formulating a plan, it is usually through prototyping that your own ideas or solutions discussed by the team are presented in concrete form.

A product manager is a managerial position that leads and manages the development and go-to-market of a product. They are the people who are responsible for identifying the needs and characteristics of a product and translating it into a viable product plan.

The responsibilities of a product manager include:

Identify the needs and characteristics of the product and translate it into a viable product plan.

Coordinate the work of the product development team to ensure that products are brought to market on time.

Oversee market research and competitive analysis of products before they go to market.

Manage budgets and expenses for your products.

Coordinate product promotion activities.

Oversee the sales and profits of the product.

Product managers typically work in technology-intensive industries such as technology, manufacturing, and e-commerce. They are responsible for managing the entire lifecycle of a product, from research and development to launch and sales.