28 300 million orders! With the help of interest e commerce, what will be the future of agricultural

According to the current development trend, the route for the future development of agricultural products can be combined with live streaming.

As of September this year, e-commerce companies such as Douyin and ** have paid attention to the sale of agricultural products orders have reached billions of orders, and many remote agricultural products have also been launched on the live broadcast platform, which not only saves a lot of intermediate links, but also can be sold directly and directly to reduce many unnecessary costs.

First, what is going on with the help of interest e-commerce

According to relevant data, the e-commerce of the Douyin platform alone has helped 2.8 billion orders for agricultural products, and the total time spent in the live broadcast room of agricultural products has reached more than 31.9 million hours, attracting hundreds of billions of people. This also saves a lot of publicity links for agricultural products and reduces unnecessary expenses in the middle. Increasing farmers' income and reducing farmers' costs are the advantages of e-commerce live streaming.

And due to the rapid development of the Internet in China, many people will choose to shop online, which also caters to their preferences, and ships and mails when they buy it. The use of the way of bringing goods has broadened the sales channels of agricultural products. <>

Second, the route of agricultural products will be combined with live streaming

The combination of agricultural products and live streaming is an inevitable trend in the Internet era. In this era when everything can be connected, our agricultural products will also be connected to the Internet, and better products will be brought to people who like agricultural products all over the country through the Internet. You don't need to be there to buy agricultural products from the original origin.

Third, personal opinions

I think the combination of agricultural products and live streaming is a manifestation of the Internet plus, and the Internet plus agriculture will be widely used and disseminated in this Internet era. Using the method of live broadcasting, agricultural products do not need to pay high advertising fees, but only need to explain and ensure the quality of agricultural products in front of the camera. In addition, the use of express delivery to the user, eliminating many intermediate links, reducing a lot of costs, natural agricultural products will not be very expensive, in line with the consumer needs of the public level.

Interest e-commerce not only promotes the display of the diversified value of rural products, but also accelerates the continuous development and renewal of regional agricultural product brands. Jilin's Yanbian rice and spicy cabbage, Fujian's Pinghe pomelo, Liancheng red heart dried sweet potato, Guangxi's Liuzhou snail noodles, Beihai duck eggs, Shaanxi's kiwifruit, Luochuan apples and other landmark agricultural products continue to expand brand awareness on the basis of sales growth.

In the future, the wholesale market of agricultural products must be a combination of online and offline business development. In the Internet farmers' market, the treasure scale is the "scale" that promotes market transactions and development, and uses big data algorithms to help agricultural enterprises quickly increase sales and market scale.

It is also very popular with people who are likely to expand their sales channels and use e-commerce to sell.

The results of 100 million orders allow us to see the huge potential of interest e-commerce in the agricultural products industry. With the help of interest e-commerce, the future of agricultural products will usher in a broader development.

First of all, interest e-commerce can help agricultural products broaden sales channels. The traditional sales model of agricultural products usually faces the problems of geographical restrictions and single channels, while interest e-commerce can promote agricultural products to a wider consumer group through online platforms and communities. Moreover, the social attributes of interest e-commerce can establish a connection between consumers and agricultural product brands, and enhance brand recognition and user stickiness.

Secondly, hobby e-commerce can provide a better product experience. Through interest e-commerce, consumers can directly interact with agricultural product brands, participate in product design and customization, and thus obtain more customized and personalized agricultural products. In addition, interest e-commerce platforms can also provide more information and education about agricultural products, help consumers understand the production process and quality assurance of products, and enhance consumers' awareness and trust in agricultural products.

Finally, hobby e-commerce can promote the innovation and upgrading of agricultural product brands. Through interest e-commerce platforms, agricultural product brands can better understand the needs and preferences of consumers, launch products and services more suitable for the market in a timely manner, and achieve brand upgrading and innovation. Moreover, interest e-commerce platforms can also provide data analysis, market research and other support for agricultural product brands, and assist brands in formulating more scientific marketing strategies and sales plans.

In general, with the help of interest e-commerce, the future of agricultural products will be more diversified, personalized and innovative. Agricultural product brands can establish closer contact with consumers through interest e-commerce platforms, provide better product experience, realize the expansion of sales channels and brand upgrading, and promote the sustainable development of the agricultural product industry.

To put it bluntly, e-commerce is still business, but it is just that business is hanging on the Internet. At present, rural e-commerce mainly dumps industrial products (low-end products) into rural areas through e-commerce platforms (Pinduoduo, **, Jingdong, etc.). However, the situation of agricultural products produced in rural areas being sold to cities through e-commerce is still subject to many constraints (some Internet celebrity products and individual large-scale agricultural products are doing well.

E-commerce of agricultural products involves three different fields, one is the problem of agricultural product production, one is the problem of e-commerce sales, and the other is the problem of warehousing and logistics.

First of all, let's talk about the production of agricultural products. The seasonality of agricultural products is a major factor restricting the development of agricultural product e-commerce. The seasonality of agricultural products makes a certain agricultural product available in large quantities in the same season, which is prone to oversupply, and after this season, the agricultural product is no longer available (except for refrigeration).

This determines that the current season's agricultural products can only be sold through traditional sales channels, and e-commerce channels only sell sporadic Internet celebrity products. It is a matter of balancing the supply and marketing of agricultural products. In addition, due to the seasonality of agricultural products, many regional agricultural products cannot be kept in stock all year round**, which causes great difficulties to the operation of e-commerce.

Secondly, the problem of e-commerce channel sales. The professionalism of e-commerce operations is not something that ordinary farmers can control. E-commerce needs to choose (build) a platform, do systematic operation planning, network marketing planning plan, and publicity (advertising) promotion plan, which is a money-burning thing.

The third is the problem of warehousing and logistics, and the e-commerce of agricultural products has high requirements for packaging logistics. First of all, packaging, agricultural products have the characteristics of fragility, perishability, and perishability, which puts forward high requirements for packaging, so the packaging cost is usually very high. If it is an e-commerce retail product, the unit price of the customer is generally not too high, and the packaging will directly eat up the profits.

Speaking of logistics, agricultural product logistics (express delivery) must be fast first, usually delivered within 24 hours, and some products also need cold chain distribution, which greatly increases the difficulty of agricultural product e-commerce.

Fruit e-commerce, in fact, is still the traditional fruit merchants on the basis of their original resources, through WeChat (groups, small programs), micro stores and other existing platforms, in order to provide more convenient services for consumers (to attract and cultivate loyal customers) and operate mu slag, actually called 020, is no longer in the scope of rural e-commerce.

I believe that in order to do a good job in agricultural product e-commerce, it is necessary to integrate local high-quality agricultural products, and through the 020 model, it is the direction of exploration of agricultural product e-commerce.

Agricultural products are likely to usher in their own explosive period with the help of e-commerce and the assistance of live broadcasting.

I think there may be an explosion period, after all, there are fewer brick-and-mortar stores now. So it's very suitable for online entrepreneurship.

I don't know if you have seen this kind of heart-wrenching news, farmers' agricultural products are unsalable, there are no channels and they can't be sold at low prices, and they see the fruits of their hard work go bad and dispose of them with tears.

Crops are affected by uncertain factors such as weather, and it is not easy to receive them, and it is a pity that they are stuck in the last link.

However, it is clear that there are also institutions and people who have taken note of the problem.

A while ago, I saw a report on the discovery of e-commerce to help rural production, which showed that in the past year, e-commerce sold a total of 100 million orders of agricultural products. At the same time, there is also a set of data, the number of rural e-commerce experts increased by 252% year-on-year, which means that the number of the previous group of data will still rise in the future.

Happily, more and more influential influencers have joined the ranks.

There are agricultural products such as Luotian chestnut, red anzhi, and tea in Enshi, Hubei Province, with a monthly sales of more than 6 million yuan; Some anchors not only make the public pay attention not only to themselves, but also to the agricultural specialties and enterprises in their hometown of Yingkou, Liaoning, and there are many such examples.

The quality, quality control and brand of agricultural products are the foundation of the long-term development of the industry. The agricultural product market is a natural and highly homogeneous market, and the value and added value of common products are relatively low.

Rural e-commerce, the combination of online and offline agricultural products, rural e-commerce is the way for farmers to make a fortune. I am Gao Hua, a native of the countryside, and I am now committed to the development and construction of my hometown. Friends who like to discuss the topic of agriculture and agriculture, please pay attention, I am happy to discuss various topics of agriculture and agriculture with you, thank you!