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As we all know, no matter what industry, the performance and sales that large customers can bring to it will be of great help. The large customers of tea shops are high-quality customers who can bring regular and regular large-scale consumption and long-term cooperation to tea shops compared to general consumers. Large customers can be individuals or groups, because the competitors of large customers are many and strong, so it is necessary for the sales staff of the tea shop to take the initiative and find.
However, as a tea shop, how to develop large customers, this requires not only strong endurance of sales staff, but also rich professional knowledge and negotiation skills. Before developing large customers, we must pay attention to the following points: Its.
1. Be well prepared before visiting. After the development of the target customer, the sales staff of the tea shop must be fully prepared and try to obtain the customer's recognition before visiting. Adequate preparation refers to understanding the customer's information as much as possible before the visit, and filing the customer's likes, concerns and problems that the customer may mention, the more fully prepared, the higher the chance of success.
That. 2. Fully understand the products you are selling. Large customers are not used for general customers, and the requirements for professionalism are higher, so the sales staff of the tea shop should have a full understanding of their own products before visiting customers, become a professional, and be able to calmly answer customers' questions.
At the same time, you should not only sell one plan for the customer, but prepare different plans for you to choose from, so as to avoid losing the sales opportunity after the first plan is rejected by the customer.
That. 3. Provide customers with added value. The value of the product itself is a factor that attracts large customers, but in this way, the tea shop salesperson can provide customers with more added value beyond the product.
This added value is not only the product itself, but also the pre-sales and after-sales services that the tea shop can provide, and as much as possible, large customers are invited to the tea shop to feel the charm of the brand and taste tea.
Fourth, know yourself and know your opponent. Since it is a big customer, there must be competitors, so the sales staff of the tea shop must analyze the situation of the competitors after locking the target customers. A comprehensive understanding of the strength of competitors, the value provided to large customers, advantages, weaknesses, etc., so that when large customers mention competitors, salespeople can be more confident with their own brand strength and competitors, develop strengths and avoid weaknesses, and highlight our advantages.
Of course, ordinary customers can not be ignored, ordinary customers are the foundation of every tea shop, remember to learn to serve ordinary customers before developing large customers.
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The so-called "people rely on clothes and horses rely on saddles", preconceived ideas are always external, and the tea shop must have bright spots in the decoration style to attract customers.
1. Tone: Modern people live at a fast pace, life pressure, and tea drinking is often associated with leisure and comfort, tea shops to attract customers decoration tone must be in line with the comfortable experience of tea, so that people feel very comfortable at first sight, can't help but stop and taste.
2. Store signs: Signboards are permanent advertisements, and they can attract the attention of consumers more than leaflets, newspapers, and television.
3. Store door: The door of the tea shop should be left as large as possible, and the lighting of the store should be paid attention to while considering the safety, so as not to give people the feeling of a small door.
4. Window: The area that can most effectively demonstrate or display goods is the window. The window can be used as a window for the sales information of the tea shop, and its existence and quality determine whether the store is more attractive.
5. Lights: At night, the city is in a colorful world of light and shadow. In order to attract customers, the exterior lighting of the tea shop must be bright and clear, white or green is better, not red, if one or two green spotlights are used, it can make the tea shop attract the attention of customers.
The internal lighting should complement the product packaging, set off the product, and do not affect the display of the product.
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You can engage in **, such as buying a pound and getting 2 taels free, such activities.
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Clause. 1. Intensive publicity.
Clause. Second, quality is important.
Clause. Third, reasonable, pay attention to cost performance.
To open a store for beginners, you must first accumulate popularity and attract customers. Many people take the first means of small profits and quick turnover in the early stage to let consumers know the brand. However, the purpose of the tea shop is to make a profit, which is only a short-term price, and the original price will be restored after the end of the event.
Clause. Fourth, integrity management.
Tea management focuses on integrity. Integrity not only means that the quality of tea needs to stand the test, but also includes not exaggerating the promotional language, being responsible for consumers, acting in accordance with commitments, and not arrears of employee wages to establish a good image of tea.
Hope it helps
Good luck with your business! [Prayer].
Good luck with your business! [Prayer].
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Answer: How to answer these questions in marketing?
1) How to tap potential customer resources?
2) How to maintain customer relationships and develop new customers?
3) How to improve sales performance?
4) How to promote the product?
Do marketing to solve these problems as follows?
1) As a customer resource, we can further tap the advantages of customer potential, integrate marketing resources, plan marketing objectives, optimize the rational allocation of marketing resources, seek market opportunities in depth, and create market potential as a favorable opportunity to further deepen the trust and cooperative relationship of customers.
2), as a customer relationship, to establish a relationship of trust between products and customers, in order to improve the quality of service to improve the quality of the product service, to the principle of sales: "trust in the customer, and do the trust in the heart, interested in the customer is, the other party's heart".
3) As a sales performance, the sales team is the central idea, in order to cultivate the cohesion and appeal of the sales team, to enhance the team's collective sense of honor and mission, to strengthen the echelon construction of sales talents, and to create the best sales performance together under the guidance of joint cooperation and joint efforts, and make unremitting efforts to work as the goal.
4) As a marketing promotion, in order to further strengthen the promotion of market public relations, in order to achieve the optimization and upgrading platform of high-end products, to do a good job in the terminal service of products with product information platform, to promote the listing platform, to do a good job in customer feedback and feedback, and to jointly realize the market value of customers as a commitment. Thank you!
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