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If you don't understand tea, I suggest that you better not open a tea shop first, or if you really want to open it, then you don't invest too much in the first year, or don't want to make any money, and then slowly understand the tea culture, and make the store bigger.
Tea culture is really very long, the real meaning of the tea shop is not to sell tea, but to feel the tea culture, it can be said that a group of people who understand tea taste tea. If you want to open a tea shop, you have to learn to look at the quality of the tea, as well as the origin of the tea, as well as the color of the soup brewed by the tea in that season, and which teas are fragrant for a long time, and which new teas are fragrant enough. Which teas need to be matched with which kind of tea utensils, and each kind of tea contains tea polyphenols.
How much, what is the effect, and under what circumstances can you not drink which kind of tea. You must know that as the owner of a tea shop, these questions are not only about the quality of your tea and selling the finished tea to customers, but also about the customers who don't understand tea and just like to drink tea. So if you don't answer, then your shop seems to be less flavorful.
Let me give you an example of my friend. He doesn't know much about tea, but he just wants to open a tea shop. The first is that he likes to drink tea, and the second is that he thinks that people like to drink tea now, and it must be popular.
So he opened a tea shop with a special literary and antique taste. At that time, the decoration was all retro-style, and from the tea set.
To the table are all wooden, ceramic. At that time, he also specially purchased some secretaries about drinking tea, all of which were to cultivate sentiment. But one thing is that he doesn't understand tea, and these decorations cost him a lot of money.
But he didn't understand tea, he lost a lot in half a year, and he couldn't buy tea well, and he didn't understand **. Later, some old customers also slowly left, and then he closed the store, because he couldn't hold on, so he spent half a year to learn the culture of tea. Then half a year later, he changed the sign and reopened it, and now it has been five years, and the business of his store has been very good.
So if you don't know tea, you have to have a friend who understands tea, otherwise don't be in a hurry to open a store.
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If you don't usually have much contact with tea in your life, or even don't understand tea, it is recommended that you do not open a tea shop.
Because tea is the most popular product after opening a tea shop, the characteristics, types, and quality of each tea, and even how to make tea cannot be said to be exhaustive, but its code must also be understood.
If when a customer enters your tea shop, but you don't know anything about tea, or even can't ask the customer's questions, in contrast, if the manager of another store can not only solve the customer's doubts, but also inform the customer of the nature and characteristics of the tea one by one, so that the customer will naturally feel more professional and feel at ease and buy here.
At the same time, due to the different needs and understanding of tea among customers. Tea is not only a consumer product, but also a kind of culture, not only the tea art and tea ceremony of tea, but even the knowledge of tea culture and tea utensils, etc., all need to be well understood by operators. Drinking a cup of tea is not just about the need for tea, these are complementary commodities, if you don't understand anything, but only deal in tea, not only is not competitive, but also can not create greater value profits.
Some customers take tea drinking as a hobby, and some customers take tea drinking as a practice, if the operator of the tea shop can not flexibly recommend the suitable tea according to the consumer's own situation, or just sell tea for the sake of selling tea, not only can not sell the tea well, but also give people an unprofessional and blunt feeling.
For example, when a customer enters the store, they talk to you about tea. And if you are distracted or perfunctory, not only will it not make a good impression on your shop, but customers will not buy tea from you. And if you not only understand tea, but also know how to drink tea, so subtly it will bring you business opportunities, when a customer chats with you very much, and even appreciates and agrees with your understanding of tea, he will naturally make him willing to buy tea from you.
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1. Go with the flow.
The most taboo thing about opening a tea shop is to go with the flow, and each shop should have its own characteristics. If the entrepreneur lacks the creative spirit, he will always follow behind others. Seeing other tea shops launch activities, I also launched similar activities; Other tea shops do it, and they make a similar one.
You are always led by the nose, and when others have collected the profits, you will make little or no profit if you do it again. Only by taking the lead in the market can you win.
2. Sit at the door and wait for guests.
Opening a tea shop is also a type of business. And the most taboo thing in business is not to run and not live. The commodity market is changing rapidly, and commodity exchanges pay attention to timeliness, and it is difficult to meet customers at the door.
Only by running can we know the market information and find the right time to make a profit. Many entrepreneurs think that as long as the store is open, there will be customer flow and profit, which is very wrong. As an entrepreneur, only your own efforts can be rewarded.
3. Profitable sales.
The sale of goods only focuses on the sales volume, and the high profit and price are prohibitive, and the result is that the profit is small. Only by opening a tea shop can you make a lot of money by taking profits lightly, and only when you are reasonable will you have customers, and you can make a lot of money with small profits and quick turnover. Entrepreneurs should often do some first-class activities to attract consumers, and they must know how to properly benefit consumers, so that they can gain only if they give up, so as to attract more consumers for tea shops.
Fourth, the aroma of wine is not afraid of deep alleys.
Many people open tea shops and do not pay attention to sales, thinking that when things are good, some people will naturally come to them, which is a passive sales method. Only by taking the initiative to solicit customers and expand the influence can we sell more and make a profit. Entrepreneurs should know how to improve their own popularity through extensive publicity, and present their stores, products, services, etc. to the majority of consumers, attract consumers' attention, and promote consumer purchases.
5. Save money. Many entrepreneurs are reluctant to invest again after making money, turning living money into dead money. In fact, only by investing funds, constantly expanding the scale of operation, and developing and expanding their own business can they reach a higher level.
Entrepreneurs can expand their business scale and occupy a larger market according to the actual situation after the business climbs, such as opening double stores, multiple stores, etc., the return on investment ratio is much higher than opening a single store.
6. Thermal information heat treatment.
Opening a tea shop also requires careful research on the market and thorough preparation before opening. Otherwise, if one of these steps goes wrong, the money and effort invested will be gone.
Seventh, so ambitious.
The early stage of opening a tea shop is a large investment of funds, do not expect to get a large amount of profits in a short period of time, this idea is wrong, only a small step by step, accumulate a lot, in order to climb to the top of wealth.
8. No guts.
As the saying goes, as long as you have seven points of certainty, you can act, and the remaining three points are up to you to fight, and the same is true for opening a tea shop. If you can't make up your mind when you encounter something, you can't make a profit if you miss the opportunity, and you must know that there are not many things to make money in business.
Opening a tea shop is also a kind of business, only dare to fight and dare to create, and then adjust according to their actual situation, and finally will be able to do a good job, so as to create their own piece of sky in the tea market.
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1.Commercial Plaza.
There is a large amount of bustling commercial plazas, and most of them are middle and high-end consumer groups, with strong consumption desires. Opening a tea shop here, paying attention to some store decoration, service quality, and tea quality, it is easy to get a large number of customers. However, correspondingly, the rent of the store in the commercial plaza is relatively expensive, so the cost of opening a store is relatively higher.
2.Around the hotel.
Opening a tea shop around a hotel or inn can obtain three relatively stable customer resources. First, hotels and guesthouses all need table tea, and they will buy it in bulk. Second, the owner of the hotel does not carry tea with him, and usually buys it directly from a nearby tea shop.
Thirdly, people who live in hotels to visit relatives and friends need to give gifts, and tea shops can provide mid-to-high-end tea gifts.
3.Medium to high-end residential area.
Tea is a favorite drink of successful people, and opening tea shops in mid-to-high-end residential areas, some of which have low rental costs, are easy to accumulate the advantage of repeat customers. After the opening, a wave of discount** activities will be carried out, and consumers in nearby communities will come one after another. However, this kind of site selection is only aimed at consumers in mid-to-high-end residential areas, and is not conducive to the development of customer resources outside the community.
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Good open. 1. Raise funds. The first step in opening a store is generally to prepare funds and then make a plan to open a store based on the amount of funds raised.
2. Site selection. The geographical location of the store is an important factor related to the success or failure of the store, and the location is generally selected according to the ** volume and consumer groups near the store.
3. Decoration. The decoration of the store should generally be carried out according to the financial situation, and when the funds are abundant, the store can be appropriately decorated to be more distinctive, otherwise it can be simply decorated.
4. Purchase channels. A mature store must have a stable purchase channel, which can not only ensure the quality of tea but also reduce the risk.
5. Types of tea. Before the store opens, it is necessary to choose the type and grade of tea to operate, and also consider the tea drinking habits of the local people.
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Now to open a tea shop, if you don't have connections, no idle funds, I advise you not to open it casually, this industry is not as good as you think, the water is very deep.
In the past, you had some connections, and you could just open a shop and sit there to do business, but now if you sit there and wait for business, you will wait for bankruptcy.
And if you want to do the tea business, you must love the tea industry, you must have a fundamental understanding of tea, if you are a layman, don't touch this industry, you don't look at the tea shops everywhere now, feel that this industry is easy to do.
There is also the so-called franchise not to understand, now if you want to join the tea brand store, you don't have enough financial support, and you can't last a year without a wide range of connections.
Besides, if you are unemployed now, if you have enough idle funds at home, you can spend money to learn experience, or I advise you to think twice.
I used to run a tea business for more than ten years, and now I have changed my career, and tea is a side business.
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