How can a bubble tea shop do marketing to capture the hearts of small town residents?

Clause. 1. The cost performance of the location and rent.

Everything needs a good location, and opening a bubble tea shop is no exception, especially a bubble tea shop with a franchise model, because of the brand benefits, so the milk tea shop with a franchise model should be chosen as much as possible in a prosperous place. But the problem also comes, the rent in the prosperous area is not expensive, if you bear the rent of a **, you will find that it is very stressful to run the bubble tea shop, and almost all the money earned is used to pay the rent. Before opening a bubble tea shop, fully analyze this information.

Clause. Second, there can be no shortage of contracts before opening a bubble tea shop.

1. In the target area of opening a bubble tea shop, you need to find out the approximate rent of the entire area in the early stage, and make your own economic budget, so that you can have a bottom in your heart during the negotiation process, and the general principle is not to exceed your own economic affordability.

2. It is best to sign the lease contract for three years, not once a year. With the development of the city, the current housing prices have been soaring, and this year's rent may be different from next year's. If there is a contract, the landlord cannot increase the rent during the contract period.

3. The issue of attribution of responsibility.

As the saying goes: people have good fortunes and bad fortunes. If the store cannot operate normally due to natural disasters, man-made disasters and other non-attributable responsibilities, it must be attached to the lease contract when the rent is calculated only after the store is renovated.

Although everyone does not want to face these things, as an entrepreneur, you must be fully prepared and thoughtful in the early stage.

Clause. 3. Store decoration.

Milk tea is an emerging fashion drink, most of the customers are fashionable, avant-garde young people, how to attract this consumer group to their own milk tea shop, need to work decoration, decoration style can be rich in fashion elements of decoration, so that people at a glance, there is a romantic, warm fashion atmosphere, so as to attract more young people to patronize their own milk tea shop.

Clause. Fourth, calmly face the coldness of the business in the early stage of operation.

Generally, there is a tea shop, after the decoration is generally completed, under the premise of not affecting the operation, you can consider a trial operation, and during this period, it is necessary to carry out active and effective publicity and promotion to prepare for the official opening. When a new bubble tea shop opens, it needs to go through a period similar to a new car"Break-in"Period, we should continue to introduce distinctive preferential activities to attract consumers, and in the selection of raw rice, bet on the quality of raw materials, to ensure that consumers leave a deep impression, so as to achieve the purpose of attracting customers to patronize again. Don't expect to make much profit during this time, take a long-term view, and don't rush to make money.

Clause. Fifth, in the process of operation, we must continue to produce new products.

As we all know, eating too much of a thing and drinking too much will produce a kind of taste fatigue"Hard wounds".Therefore, in daily operation, it is necessary to update the variety of milk tea products in a timely manner, and often give consumers a sense of freshness; Launch preferential activities from time to time to ensure a stable source of customers with a high possibility, so as to operate with peace of mind.

I think that as a bubble tea shop, if you want to capture the peace of mind of the residents of the town, you must carry out different discount activities in different seasons and give them certain discounts to attract their patronage.

Personal suggestion: For the first consumption, use the buy-one-get-one-free buying method, and send snacks such as egg cakes for the next consumption, so as to encourage consumers to form repeated consumption and win the love of customers.

A bubble tea shop not only needs to attract customers through high-quality drinks and high-quality services, but also actively does a good job in store marketing and publicity, so that the bubble tea shop has a greater reputation and better reputation, so as to attract more customers to consume.

Now is no longer the era of "the aroma of wine is not afraid of deep alleys", and any hot business is inseparable from publicity and marketing. And how to publicize and market is a problem that many franchisees often need to face.

Xiaomian Xiaomi shares 5 practical marketing strategies for bubble tea shops, I hope it can help you.

1. Do a good job in advertising and publicity, so that the development of bubble tea shops is like a tiger with wings.

Advertising is one of the more common methods of marketing and publicity of bubble tea shops, and operators can pass on the relevant milk tea shop operation and service information to consumers in an organized and planned manner through leaflets, Douyin and other short**, Xiaohongshu, local food*** and other publicity media.

2. The more people queue up, the more they want to drink.

Many people have herd mentality, especially when you go to a place that is not very familiar, some stores are crowded, some stores are deserted, many people will choose a family with more people even if they are queuing, because they will think that the more people are delicious, and the less people must have some reason for the poor quality. They will feel that so many people must not be too bad to choose.

In response to this phenomenon, many stores have come up with many ways to retain customers, and some hire people to queue up to create the illusion of a crowded market, which is very undesirable. Some restaurants deliberately slow down the speed of making drinks and deliberately make customers wait, which is also a good idea, and some customers will lose patience and even have the impression that this store is slow. Some stores attract customers by placing some forms such as weight scales, free printing**, crane machines, etc. at the door of the store.

3. Pricing is a science.

I believe that many people will find a very interesting phenomenon when they visit the supermarket, the products are, 29, the mantissa is 9 pricing, and 10 is only a dime away, but it will give people a feeling that it is less than 10 yuan, and it will feel cheaper.

4. Milk tea takeaway marketing.

Most of the products in the catering industry are suitable for takeaways, and takeaways are becoming more and more important in the catering industry, and the number of orders is increasing day by day; But in takeaway marketing campaigns, establishing the image of bubble tea shops is the focus.

After entering the second half of takeaway, the core appeal of consumers for takeaway has changed to quality and safety, and brand takeaway, as a representative of high-quality takeaway, is the guarantee of quality and reputation. Entering the ranks of brand takeaways will naturally have more traffic and attention, so that the brand of the restaurant will be enhanced and sales will increase.

5. Fan economy: the introduction of a membership point system.

There are some catering brands that have accumulated more than 100,000 members in the process of opening, and these members will become their members based on the recognition of the catering brand, or they are clearly informed that they can earn points when they serve their customers for the first time, and they will have discounts for the next consumption, and they have accumulated a lot of fans unconsciously in the process of business.

There are many marketing methods for bubble tea shops, and the above are the most popular and effective means, I hope they can be helpful to all merchants.

1. Drinks defined by visual aesthetics.

The sense of ritual is becoming more and more important in our lives, and some people buy milk tea not just because they are thirsty, but to take pictures and send them to Moments, which shows how important the drink is defined by visual aesthetics.

2. Product innovation and upgrading, research and development of more popular flavors among consumers.

For example, the new product "Succulent Grapes" of Hey Tea last week of Light Meal International is an innovation on the basis of milk cover tea, and the collision of refreshing jasmine green tea and giant bee grapes plus the embellishment of Q bomb cold sky crystal balls is definitely a double enjoyment of vision and taste.

3. The store design is personalized, and the Internet celebrity elements create a popular store.

A pair of skins that look good for taking pictures always makes people can't help but be attracted away, after all, people are sensory animals, and good-looking decorations are always pleasing to the eye. It is nothing more than bright, neat, European-style, Victorian-gilded style, floor-to-ceiling glass, greenery, delicate lighting, geometric lines, bookshelves or cool-looking props, as soon as you get close, you will feel stylish and exquisite life.

Extended Information: Precautions for Opening a Bubble Tea Shop.

1. Choose the right raw materials.

The raw materials are selected by themselves, which greatly reduces the cost of raw materials. However, it should be noted that the selection of raw materials by yourself will lack professionalism, and I don't know which one is good or bad, and I don't know whether to take more or less of this. Therefore, it is recommended to test more raw materials, and try to choose larger brands, focusing on food safety.

2. Don't choose equipment that is too cheap.

The equipment used to open your own store should not be selected blindly according to the price, as cheap equipment is easy to break down and often needs to be repaired. And the maintenance service of the more miscellaneous brands is really worrying or even not, and in the end you have to find a master by yourself. Tossing back and forth, the maintenance cost of this machine is almost enough to buy a new one.

Therefore, in order to avoid this bad situation, it is recommended to choose the products of the company with a complete maintenance team when purchasing machinery and equipment, because machinery and equipment are the store's money-making tools, and don't let them become money-burning tools.

With the rapid development of the times, people are gradually getting richer, people's consumption outlook is also changing, all kinds of leisure drinks are more and more popular with people, which also makes all kinds of milk tea shops on the streets and alleys are more and more, as a milk tea shop operator wants their own milk tea shop to be loved by people, decoration is a key that can not be ignored. So how to decorate the bubble tea shop? ASCO Decoration will introduce it to you.

1.Store layout: It is very important for the bubble tea shop to have a good store layout, and there is a certain amount of attention to the layout, and the chain bar should try to reflect the warm atmosphere of the bubble tea shop, so that customers will feel warm after they come in.

The decoration, hall and kitchen equipment of the bubble tea shop should have modern features. The decoration of the bubble tea shop should choose a simple personality and bright colors, which will give people a relaxed and pleasant feeling; Cassette tables and chairs are available for tables and chairs in the store. This not only has a sense of the times, but also makes great use of the limited space of the store; The kitchen should also try to use kitchenware made of stainless steel and other materials to give customers a clean and hygienic image.

The front door is the brand logo and product logo, and the place of the store name, how can you not spend more thought when decorating such an important place. If the door is not well designed, it can directly affect the customer's feelings. Therefore, the front of the bubble tea shop should be as personalized as possible, so as to quickly catch the attention of consumers.

If you want to be eye-catching, use a bright series of colors, such as yellow, silver, or a dark series of colors.

3.The design of the bar: The bar is the focus of the milk tea shop, not only the cashier's place, but also the place where consumers order drinks and drink production, so the bar is also another heavy jujube rental point for the milk tea shop, and the L-shaped bar counter will be relatively complex, and it will be higher.

The water circuit is the decoration that cannot be ignored in the bubble tea shop, it may not be as important as the decoration of the door and the bar, but it is also an indispensable decoration of the bubble tea shop. Sinks, ice makers, water dispensers, refrigerators, milk tea makers, sealers, lights, and other electrical equipment all need to be connected to the water circuit here.

Therefore, it is necessary to provide consumers with a good enjoyment environment of bubble tea shops, which will be the preferred choice of consumers. Therefore, in terms of layout distribution, it should be reasonable and warm to create a satisfactory environment for consumers to enjoy. Generally speaking, the space of the milk tea shop is small, but the necessary equipment must be available, and it is cleverly combined, the tables and chairs in the store can be used cassette tables and chairs, which can save space, and the kitchen is made of stainless steel, which is both clean and hygienic.

The walls can be decorated with light colors, and the wallpaper can be used in some cute styles. The stool is an omen.

The decoration of the bubble tea shop is a very important aspect, but your own store must have a very clear theme, and then match it with a very comfortable interior decoration, so that no consumer will like such a bubble tea shop.