Enterprise tenet Strictly abide by the standards, fulfill the contract, the project is of high quali

A corporate purpose is a statement about the purpose of a company's existence or its contribution to a certain aspect of social development, sometimes referred to as a corporate mission. The purpose of an enterprise is often regarded as an affirmation of the survival of the enterprise. Of course, every business has its own unique reason for d'être, although it is not necessarily deliberately expressed in writing.

The content framework of the corporate purpose statement.

In 1991, David proposed the following framework (see figure): That is, the purpose of the enterprise should state the following ten aspects: (1) Customers - who are the main customers of the enterprise?

2) Product or Service – What is the main product or service of the business? (3) Market - In which region or industry does the enterprise mainly compete? (4) Technology - What is the leading technology of the enterprise?

5) Concern for the survival, development and profitability of the enterprise - the attitude towards the short, medium and long-term economic goals of the enterprise. (6) Philosophy - What are the basic beliefs, values and aspirations of the enterprise? (7) Self-awareness – what are the strengths and competitive advantages of the business?

8) Focus on public impact – What kind of corporate image does the company expect to create for the public? (9) Effectiveness of interest coordination - whether it effectively reflects the interests of various stakeholder groups such as customers, shareholders, company employees, communities, and sales manufacturers. (10) Degree of motivation - can the corporate purpose effectively motivate the employees of the enterprise?

Examples of corporate purposes:

1.Constantly surpassing, the pursuit of perfection.

2.Honesty is the foundation, innovation is the soul.

3.Be prepared for danger in times of peace and strive for self-improvement.

4.Care for life, protect the environment, focus on prevention, and continuous improvement.

5.Strictly abide by the standards, fulfill the contract, the project is of high quality, and the reputation is supreme.

6.Be responsible for the project and make users satisfied!

7.The company is my home, and the development depends on everyone.

8.Work hard, work hard, create high-quality projects, and build a first-class power plant!

9.Create high-quality projects and accelerate the integration with international standards!

Presentation development is carried out on the basis of concept positioning.

1.Enterprise mission: what is the enterprise; What kind of business will the business be; What should a business be?

1) The business field of the enterprise: the essence is to determine the scope of activities and the direction of development of the enterprise.

industry-wide; longitudinal range; customer scope; Geographical scope (requirements: market-oriented) 2) The development goals of the enterprise: sales targets; market objectives; product development goals; Image target.

2.Business policy: business strategic objectives and routes.

3.Business Ideology: Attitudes, concepts and ideas that guide business activities of enterprises.

4.business style;

5.Enterprise spirit.

6.corporate slogan;

Constantly surpassing, the pursuit of perfection.

2.Honesty is the foundation, innovation is the soul.

3.Be prepared for danger in times of peace and strive for self-improvement.

4.Care for life, protect the environment, focus on prevention, and continuous improvement.

5.Strictly abide by the standards, fulfill the contract, the project is of high quality, and the reputation is supreme.

6.Be responsible for the project and make users satisfied!

7.The company is my home, and the development depends on everyone.

8.Work hard, work hard, create high-quality projects, and build a first-class power plant!

9.Create high-quality projects and accelerate the integration with international standards!

10.Create high-quality projects and repay the people!

11.Ganjia China Project, innovative century brand!

* Development concept: bai - innovation and pragmatism, beyond oneself, du pursuit of excellence, * technical concept, zhi - dao, ever-changing, one step ahead, * service theory.

Nian - people first, guests supreme.

Talent concept - the best and most suitable people.

Cooperation concept - open and honest, mutual trust, unity and struggle.

Management philosophy - cultural edification and system constraints.

Personality concept - advocate integrity, honesty, innovation, and responsible professionalism.

The concept of survival - if you don't advance, you will retreat, and you will be in danger of extinction at any time.

Pursuit of win-win - customer-centric, employee-oriented, the pursuit of employees, the company, customers and society win-win.

Mission - to provide high-quality network products, technologies and services.

Management philosophy - cultural edification and system constraints.

Sincere service, customer first Welcome to the wall chart master for inspiration!