Huawei s personnel adjustment, Yu Chengdong was given a new mission, what is his background?

Yu Chengdong, born on August 9, 1969 in Lu'an, Anhui Province, graduated from Tsinghua University and joined Huawei in 1993. <>

He has served as Director of 3G Products, Vice President of Wireless Product Marketing, President, President of European Region, President of Strategy and Marketing, and Chairman of the Board of Directors of the terminal company.

Yu Chengdong was born in an ordinary rural family in Huoqiu County, Lu'an, Anhui Province, and his family was poor when he was a child. When I was in elementary school, there were "little ruffians" who often came to their school to bully their classmates, and once Yu Chengdong, who couldn't bear it, smashed people's heads with bricks.

In the countryside, only by studying hard and being admitted to the university can there be a way out, and Yu Chengdong was admitted to Northwestern Polytechnical University with the first place in science and engineering in the county.

In 1991, Yu Chengdong graduated and stayed on to teach, and two years later he was admitted to Tsinghua University as a graduate student. In 1993, he went to Shenzhen to work on a project, and by chance joined Huawei, which at that time only had more than 200 employees. At the beginning, Yu Chengdong started as a switch R&D person, and then took the lead in creating the wireless communication department.

When he was president in the European market, he took Huawei's market share from less than 3% to 9%, ranking first. In 2012, Yu Chengdong took over Huawei's terminal business.

In 2013, Xiaomi announced the launch of the Redmi brand, which triggered a major war, but at this time, Yu Chengdong was entering the mid-to-high-end mobile phone.

In 2014, Huawei has grown into a leader in the domestic mobile phone industry.

At that time, when Xiaomi was at its hottest, Huawei was also imitating. Subsequently, in Huawei, which advocates "wolf culture", in the context of "pigs can fly", Yu Chengdong decided to invest all his limited resources offline. And it turns out that Yu Chengdong is one step ahead of others.

In the end, Yu Chengdong handed over a satisfactory answer. In five years, he made Huawei's mobile phone scale and profit the first in China and the third in the world.

On March 23, 2018, Huawei's Board of Directors was re-elected, and Yu Chengdong was appointed as a member of the Board of Directors and Executive Director of Huawei. On November 20, 2020, Yu Chengdong withdrew.

On January 27, 2021, Yu Chengdong was appointed President of Cloud & AI BG, Director of the Executive Management Team of Cloud & AI BG, and President of Cloud BU. <

Yu Chengdong once said: to treat customers, the team should maintain a humble and loyal mentality, and be loyal and sincere to customers; It is impossible for an enterprise without core technology to go far; No one can remember the second in the world, only the first; The starting point and end point of Huawei's consumer business come from the end consumer. Intellectual property is not a barrier, it is a bridge; If you want to be a leading player, then you have to be at the top of the market.

He also said that in the next decade, smart terminals should enter the era of all scenes, focusing on the whole scene of personal work and life. Smartphones will become the center, and the future of work and life will be fully connected.

I wish Yu Chengdong to go further and further and lead Huawei!

Yu Chengdong graduated from Tsinghua University and joined Huawei in 1993. At that time, Huawei was very small, and Yu Chengdong started as a R&D personnel. Later, Yu Chengdong made Huawei's profits and scale the leader in China.

Yu Chengdong's family is big, graduated from a prestigious university, and is the newly appointed CEO, with strong strength.

He once joined Ren Zhengfei at the beginning of his establishment of Huawei, and has always been Ren Zhengfei's confidant, so Ren Zhengfei is very relieved to hand over the task of Huawei Cloud to him this time.

<> Yu Chengdong said that Huawei is very difficult now, what challenges is the company facing? After the Mate 20 series, the Mate and P series combined have more than 40 million sales a year, and after Huawei is gone, most of these high-end users are absorbed by Apple. As for the mid-to-low-end, there are probably close to 200 million shipments before the sanctions.

This is probably the backwardness will be beaten, a company in the face of the first power of Blue Star, in the end, still has the intention to kill the enemy, and has no power to return to the sky. Domestic users' definition of high-end is indeed only Huawei and Apple, and it is indeed difficult to change the situation. In Huawei mobile phones, there are many elements of domestic manufacturers of main spare parts, and OVM is indeed the shadow of many foreign things, for domestic users who buy high-end mobile phones:

Why not buy apples? The success of Huawei's consumer business is a great contribution to the old man's life. Of course, his ability is undoubted, when he has made great achievements in the field of commercial mobile communication networks, he turned to the mess of consumer business, and to achieve today's brilliant results, no one can only be convinced.

However, the success of Huawei's consumer business is the success of the entire team, and Huawei's company culture plays a decisive role. Huawei is a good ship, Lao Yu is an excellent helmsman, he can make this boat faster and more stable, but there are many helmsmen in the world, and without Lao Yu's Huawei consumer business, it may be a little more difficult to win. Business managers will definitely emphasize the importance of the platform to the individual, and I would say that the individual has a particularly large impact on the platform, and the two are mutually beneficial.

The individual has a great influence on the company, and the company has a great influence on the individual. The platform is important, and the people who maintain it are also important, and it is doubly important. Therefore, Huawei and Yu Chengdong are mutually successful, rather than interdependent and dependent, far from the extent that whoever leaves will not work.

The most important thing for a group company is the decisions made by the people at the top of the pyramid about the group company, because the decisions they make will affect the future path of the group company.

The company is facing a very serious challenge, because the company has a development problem, and there is also a business problem, and it is difficult to break through this problem, so I want it to tide over it.

I think the company is facing the challenge of transformation right now, because now Huawei is not going to just develop mobile phones, but is choosing to move into the automotive world.

The company is now facing the challenge of transformation, and if the transformation is not successful, it may go bankrupt or even face the risk of capital chain.

<> Yu Chengdong said that Huawei is very difficult now, and Huawei's current difficulties mainly come from**? Huawei is the pride of China's national industry, and in recent years, Huawei has continuously increased its investment in science and technology, continuously increased its self-research and development efforts, and made great progress in various fields of the communications industry, especially 5G, which is at the world's leading level. However, it is undeniable that due to the initial period, Huawei still has a certain gap with developed countries in some core technologies, but we believe that with the support of 1.3 billion Chinese, the support of national policies, the strong backing of the People's Republic of China, and Huawei's own efforts, this gap will soon be eliminated, and Huawei will be able to show the world the strength and pride of the national brand.

Judging from the quality of Huawei's current product series, Huawei's station is live and ringing. And there is no doubt that the Chinese people will continue to support Huawei. Therefore, there is no question of survival.

The question of development is still up to him. If the level of software and hardware continues to maintain a high level, and at the same time launch the open source HarmonyOS series (I suggest cross-platform support for application software, can not be hung in Linux, win should also be supported, in the next 5 years Microsoft and Intel are likely to make big moves, one API if done well, software revolution in a few years, if win on laser stereo imaging, hardware revolution in a few years), I believe the future is limitless. No, Huawei is only experiencing temporary difficulties, and it is only a matter of time before it recovers again.

Hu Houkun, Huawei's rotating chairman, has made it clear that Huawei will not give up the mobile phone business. What does Huawei say? If you want to say that it is going downhill, it must be that the mobile phone business has been greatly restricted, shipments, there is an obvious decline in all aspects, but it is only said that its mobile phone business has begun to decline, and this downhill road does not refer to him, because of his own research and development problems, but refers to a problem of external reasons, so Huawei is still very helpless!

I think Huawei's current difficulties mainly come from the United States, because the United States directly banned TSMC from continuing to OEM Kirin chips for Huawei, and it also stuck 5G RF chips.

Mainly in the chip processor, it is not very developed in terms of chip processor, and there may be a stop to the use of chips, so it is very difficult now.

Huawei's difficulties mainly come from materials, talents, technology, exports**, foreign bans, etc.

Yu Chengdong ranks No. 1 in Huawei.

Yu Chengdong, born in 1969 in Huoqiu County, Lu'an City, Anhui Province, graduated from Northwestern Polytechnical University with a master's degree from Tsinghua University and joined Huawei in 1993. He is currently a member of the Board of Directors, Executive Director of the Board of Directors, and Director of the IRB of Intelligent Vehicle Solutions, Intelligent Devices, and Intelligent Vehicle Components. Yu Chengdong ranks No. 1 in Huawei, as the head of China's No. 1 mobile phone manufacturer, Yu Chengdong has always been known in the industry for his high-profile and outspoken personality.

In view of the development of the mobile phone industry, Yu Chengdong once said domineeringly that in the next three to five years, a large number of mobile phone brands will disappear, and only three to five will survive. Three years ago, Yu Chengdong also said at MWC that our main competitors are Western companies, not Chinese companies, and we will be the market leaders.

Market leader

Yu Chengdong also said: The Honor brand will surpass the Xiaomi brand. It is precisely because of Yu Chengdong's character that he dares to say and act like to shoot guns, many people like to call Yu Chengdong Yu Dazui.

In recent years, with the rapid development of Huawei's consumer business led by Yu Chengdong, it is expected that in the next two years, the turnover of the consumer business will account for more than 50% of Huawei's overall turnover.

Yu Chengdong has become a rising star within Huawei, and now Ren Zhengfei is 71 years old, and he will not stay long in the position of Huawei's president. And Ren Zhengfei's two children Ren Ping and Meng Wanzhou, who repented blindly, had mediocre performance in Huawei, and they had no qualifications to inherit the great cause. Judging from Huawei's internal virtual shares, public information shows that Ren Zhengfei only accounts for 1 of Huawei's **, and most of the rest are in the hands of Huawei employees.

Yu Chengdong is a native of Huoqiu County, Lu'an City, Anhui Province, and Ren Zhengfei, the CEO of Huawei Technologies. Yu Chengdong is the CEO of Huawei's Consumer Business Group, Senior Vice President of Huawei Technologies, and a member of the Board of Directors and Executive Director of Huawei Technologies.

Born in 1969, Yu Chengdong holds a bachelor's degree from Northwestern Polytechnical University and a master's degree from Tsinghua University. Mr. Li joined Huawei in 1993 and has served as Director of 3G Products, Vice President of Wireless Product Marketing, President of Wireless Product Line, President of Europe Region, President of Strategy & Marketing, Chairman of the Board of Directors of Device Companies, and CEO of Consumer BG.

A native of Huoqiu County, Lu'an City, Anhui Province

Yu Chengdong, born in 1969 in Huoqiu County, Lu'an City, Anhui Province, graduated from Northwestern Polytechnical University with a bachelor's degree and Tsinghua University with a master's degree. On March 23, 2018, he was appointed as a member of the new board of directors and executive director of Huawei.

Mr. Li joined Huawei in 1993 and has served as Director of 3G Products, Vice President of Wireless Product Marketing, President of Wireless Product Line, President of European Region, and President of Strategy & Marketing System. Within Huawei, he is known as "Yu Maniac", because he is open-mouthed, and people like to ridicule him as "Yu Dazui". He has been with Huawei for 25 years and is an idealistic pragmatist.

But what is surprising is that since taking over Huawei's terminals, Yu has unleashed a torrent of creativity. In the past year, Huawei's terminal revenue under his leadership exceeded US$9 billion, a year-on-year increase of about 18%, and profits were also exceeded - the per capita profit contribution of his division has been higher than that of traditional B2B businesses.

A native of Huoqiu County, Lu'an City, Anhui Province

As far as my personal feeling is concerned, he should be Chinese.

Yu ChengdongYu Chengdong, born in 1969 in Huoqiu County, Lu'an City, Anhui Province, is currently the CEO of Huawei's Consumer Business Group [1], Senior Vice President of Huawei Technologies [2], and a member of the Board of Directors of Huawei Technologies [3] and Executive Director. [4]

Chinese name Yu Chengdong.

Nationality. Chinese people.

Birthplace of Han Chinese.

Anhui Huoqiu County.

Date of birth. 1969 year.

Occupation. Entrepreneur graduate school.

Northwestern Polytechnical University, Tsinghua University.

Major achievements: CEO of Huawei's Consumer Business Group

Yu Chengdong is a native of Huoqiu County, Lu'an City, Anhui Province.