What s included in the product package? What s included in the plan

1. Market survey and analysis 2, cost coordination 3, questionnaire survey 4, operation summary, etc.

marketingplan

Summary: Write roughly what you are going to write about in this proposal).

Situation analysis: where we are now and why we are launching this product).

The market is roughly divided into two parts).

demographics) market demand).

market trends) market growth).

Analysis, this part is very important, to analyze yours and your competitors, because the weakness of your competitors is your strength, and your weaknesses are also the strengths of your competitors).

Strengths) Weaknesses) Opportunities) Threats) Competitive Analysis, this part is critical).

The leader in the field of competition, the leader of the product, is better than digging the town hall such as nokia in the mobile phone industry).

Direct competitors who share a common consumer base with you and sell the same products, such as Coca-Cola and Pepsi).

Non-direct competitors who share a common consumer base with you but sell different products, such as Coke and 7-Up).

national competitors).

international competitors).

service) success factors).

macro environment, such as financial crisis, real estate bail-out, etc.).

marketing strategy, which is the core).

task, what is your main task for the sale of the product).

Marketing goals, what kind of goals to accomplish).

financial target, what kind of income is expected to hit).

The target market, which is the most important thing to grasp and determine, you need to know which consumer group and consumption grade your product should focus on).

vantage point) strategy pyramid).

s) (Marketing Mix, which is a comprehensive interpretation of your product).

products and services, what products and services you want to sell).

What is the location, location and sales method, such as mall retail, supermarket retail, online sales, etc.).

**, pricing strategy).

Promotional Strategy, **).

Market search and survey, the product needs to be tested before entering the market, such as questionnaires and trial sales).

budgets, andforecasts

milestones) summary).

The product plan refers to the planning of the variety, quantity and specification of the products of the proposed project. The basic requirements are: the planning of varieties should consider factors such as multi-function, high efficiency, low consumption, high technical level, and strong market competitiveness; The planning of the number of products should take into account the production capacity and economies of scale of the project;

The planning of product specifications should consider the material structure of the product, the natural life of the product, and the habits and reactions of consumers, and strive to improve the standardization of the product. The focus of evaluating the economics of a product solution is the economic effect of the product in the production process and the economic benefits of the product use process.

The former is reflected in the investment and cost of the project; The latter is reflected in aspects such as the quality and performance of the product.

In order to ensure that things are carried out in an orderly manner, it is often necessary to have a well-thought-out plan in advance, and a good plan must focus on the participation and interaction of the audience. What are the formats in which you need to annotate the file to write a plan? Here's what I've carefully put together in my plan, which I hope will be helpful to you.

What are the contents of the enterprise annuity plan?

Generally speaking, an enterprise annuity plan should include nine elements:

1) The scope of participants;

2) the method of fund raising;

3) The management method of the personal account of the employee enterprise annuity;

4) ** management methods;

5) Calculation and distribution methods and payment methods;

6) the conditions for the payment of enterprise annuity benefits;

7) Methods of organization, management and supervision;

8) the conditions for the suspension of payment;

9) Other matters agreed upon by both parties.

What are the contents of the steel structure installation and construction plan?

The installation and construction of steel structure is a large project, and the site must be surveyed and planned before the operation, the operation sequence must be reasonably arranged, what kind of construction method is adopted, and the procurement and processing of materials.

Take the case of Yantai steel structure installation project "landmark super high-rise tower steel structure production plan" as an example to explain a "steel structure installation construction plan".'Birth.

The total steel structure of the landmark super high-rise tower steel structure production project is about 56,800t, with a large project volume and complex and changeable structural form.

The nodes in the conversion area of various steel columns are complex, and the processing difficulty is huge. The connection mode between the steel column and the steel beam and the steel beam is rigid connection. The quality grade of the steel column butt, the beam and column section jujube noise point, and the weld between the beam and the beam flange are graded.

The quality grade of the penetration weld for other bevels is graded.

Key points of the design of the steel structure installation construction scheme:

Analysis of key difficulties in steel structure installation and construction:

1. Installation of key components.

2. The layout of the tower crane and the design and dismantling of the support system.

3. Welding construction is difficult.

4. Measurement accuracy control.

The main construction scheme of steel structure installation

1. Acceptance of steel components.

2. Measurement of steel structure.

3. Installation of anchor bolts.

4. Installation of steel columns.

5. Installation of steel beams.

6. Installation of ring belt truss.

7. Installation of cap trusses.

8. Installation of the tower crown.

9. Installation of tower core tube components.

10. Tower steel canopy installation.

11. Installation of the canopy of the podium.

12. Truss installation of podium banquet hall.

13. High-strength bolt construction.

14. Welding construction.

15. a profiled steel plate.

16. Stud welding.

1) Detailed demand analysis documents, from the company, market, users; (2) Risk assessment analysis, feasibility analysis, time planning, and resource demand analysis; (3) Each department cooperates with the process, method, and division of labor arrangement; (4) Develop and promote resource appeal documents; (5) Operation and promotion plan; (6) Marketing plan;

Product planning scheme, i.e., product planning, including: product analysis, market analysis, consumer analysis (age; Degree; Family; Revenue; Habit; Culture, etc.), valence and air disturbance analysis, investment strategy, advertising creative strategy, implementation of the table, personnel involved, planning costs.

There are two types of product planning:

The first is product research and development planning, which is mainly aimed at market demand, based on market segments, to form an overall idea of product development, in order to expand new growth points.

The other type is product marketing planning, that is, planning smooth sales channels, continuous sales momentum and maintaining the ideal price of product design, in layman's terms, is how to better sell products, and in the sales process, shape the brand image of Xin Li He.