What is the product plan and what does the product plan include?

The product plan can be understood as product strategy, which is to learn to use product portfolio strategy and product development strategy to plan product lines, seek ideal profit margins, and formulate adaptive strategies according to different stages of the product life cycle.

Principles for determining product solutions:

1. Political principles: must be in line with the country's major policies and overall and regional development plans.

2. Planning principle: Under the conditions of the socialist market, macroeconomic regulation and control are still necessary, therefore, the determination of the scale of production must meet the requirements of the national and local overall planning and regional development plans.

3. Market principle: It must meet the needs of the national economy and society, including the needs of the world market, and the products have a reliable market.

4. Economic principles: the economy is reasonable, and good economic and social benefits can be obtained.

The product plan refers to the planning of the variety, quantity and specification of the products of the proposed project. The basic requirements are: the planning of varieties should consider factors such as multi-function, high efficiency, low consumption, high technical level, and strong market competitiveness; The planning of the number of products should take into account the production capacity and economies of scale of the project;

The planning of product specifications should consider the material structure of the product, the natural life of the product, and the habits and reactions of consumers, and strive to improve the standardization level of the product. The focus of evaluating the economics of a product solution is the economic effect of the product in the production process and the economic benefits of the product use process.

The former is reflected in the investment and cost of the project; The latter is reflected in aspects such as the quality and performance of the product.

<> plan, a Chinese word, generally refers to a specific plan for carrying out work or a plan for a certain issue;

The plan is the most complex content in the plan, because some of the specific work with a certain function is more complex, without comprehensive deployment is not enough to explain the question of the round chain, so the content of the official document is bound to be cumbersome and round, generally there are guiding ideology, main objectives, work priorities, implementation steps, policy measures, specific requirements and other items.

<> plan, a Chinese dialect word, generally refers to a specific plan for carrying out work or a plan for a certain problem;

The plan is the most complex kind of content in the plan, because some specific work with a certain function is more complicated, and it is not enough to explain the problem without comprehensive deployment, so the content of the official document is bound to be cumbersome, and there are generally guiding ideology, main objectives, work priorities, implementation steps, policy measures, specific requirements and other items.

marketingplan

Summary: Write roughly what you are going to write about in this proposal).

Situation analysis: where we are now and why we are launching this product).

The market is roughly divided into two parts).

demographics) market demand).

market trends) market growth).

Analysis, this part is very important, to analyze yours and your competitors, because the weakness of your competitors is your strength, and your weaknesses are also the strengths of your competitors).

Strengths) Weaknesses) Opportunities) Threats) Competitive Analysis, this part is critical).

The leader in the field of competition, the leader of the product, is better than digging the town hall such as nokia in the mobile phone industry).

Direct competitors who share a common consumer base with you and sell the same products, such as Coca-Cola and Pepsi).

Non-direct competitors who share a common consumer base with you but sell different products, such as Coke and 7-Up).

national competitors).

international competitors).

service) success factors).

macro environment, such as financial crisis, real estate bail-out, etc.).

marketing strategy, which is the core).

task, what is your main task for the sale of the product).

Marketing goals, what kind of goals to accomplish).

financial target, what kind of income is expected to hit).

The target market, which is the most important thing to grasp and determine, you need to know which consumer group and consumption grade your product should focus on).

vantage point) strategy pyramid).

s) (Marketing Mix, which is a comprehensive interpretation of your product).

products and services, what products and services you want to sell).

What is the location, location and sales method, such as mall retail, supermarket retail, online sales, etc.).

**, pricing strategy).

Promotional Strategy, **).

Market search and survey, the product needs to be tested before entering the market, such as questionnaires and trial sales).

budgets, andforecasts

milestones) summary).

Product proposal and product introduction are two different concepts in the process of product design and promotion.

A product proposal is a detailed plan of a product designed to meet a specific market need. It usually includes detailed information about the product's function, features, design scheme, material selection, cost, manufacturing process, and timeline. The product plan is often a complex and detailed plan, which is belated to ensure that the product can meet the market demand and can be controlled in terms of cost and time.

A presentation is an overview of a product that is introduced to a potential customer or user. It usually includes the basic information of the product's name, features, functions, uses, specifications, benefits, and **. The purpose of a product introduction is to provide an overview of the product and deliver key information to users to entice them to purchase the product.

Therefore, the difference between a product proposal and a product presentation is that the former is a detailed design plan, while the latter is a brief product overview. The product plan is designed to guide the whole process of product design and manufacturing, while the product introduction is designed to convey the basic information of the product to potential users and attract them to buy.

The first is to start the topic and explain the background of your design,**. Explain your creative ideas. Unify the planning and design process.

According to the process, the sketch idea, the comparison of the old and new products, etc. Start the survey. According to the results of the survey, the sketch is created, and then He Xi carries out the intention design according to the sketch, which is to select more suitable and creative products from the sketch for further creation.

Make an intent map. Deficiencies are found in the intent map. Improve, then pick and delete to form an orientation map.

Add ergonomics. Product semantics and other ways to grasp the design concept as a whole. Final renderings.

The design description is clearly explained. 、Roughly speaking。 A perfect product design plan will be more complicated, generally speaking, there should be several parts such as product research and analysis, market positioning, product content, revenue calculation, management process and so on.

The Morning Shot should also be adjusted according to your design goals. A perfect product design plan will be more complicated, generally speaking, there should be product research and analysis, market positioning, product content, revenue calculation, management process and other parts. It also depends on your design goals.