The current situation and prospects of commercial real estate development, the current situation and

Panoramic combing of the industrial chain of the commercial real estate industry: asset-light has become a trend

The industrial chain of the commercial real estate industry is mainly upstream real estate development and equipment**; midstream property and commercial real estate operations and commercial real estate transactions; Downstream is leased or purchased by individuals or businesses for residential, commercial, office and other purposes. At present, with the continuous development of China's real estate industry, the industry has begun to integrate, and most of the commercial real estate enterprises are often diversified, not only engaged in the development of commercial real estate, but also involved in the operation, transaction and development and operation of residential real estate. However, with the country's three red line policies in the real estate industry, more and more real estate companies have begun to move towards the road of asset-light operation, development and operation have gradually begun to be separated, and asset-light operation has become an industry trend.

At present, China's real estate industry is relatively prosperous, the number of enterprises in the industry is large, China's commercial real estate industry upstream real estate development enterprises mainly include Poly Real Estate, Vanke Real Estate and Evergrande Real Estate; At present, the equipment demand for commercial real estate is gradually developing towards intelligence and automation, so it is mainly dominated by technology companies such as Dahua shares, Hikvision and Siemens electrical appliances; In addition to real estate development enterprises, the midstream property and operation enterprises in the industry also include specialized commercial property operation and management enterprises such as Atour Life and CapitaLand Group; The trading platform also includes specialized third-party housing intermediary platform companies such as Lianjia, Pacific Housing and Fang Tianxia.

Regional heat map of the industrial chain of the commercial real estate industry: Guangdong Province has the most concentrated distribution

According to the data of the industry TOP100 list released by the commercial real estate industry every year, the outstanding enterprises in the industrial chain of China's commercial real estate industry are mainly distributed in Guangdong Province, followed by Shanghai, Jiangsu Province, Beijing and other regions.

From the perspective of representative enterprises, the most representative enterprises in Guangdong Province include Evergrande Real Estate, Country Garden, Poly Real Estate, etc., in addition, there are also many representative enterprises in Shanghai, Jiangsu, Beijing and other places.

Regional development map of commercial real estate industry: Guangdong Province has the largest investment scale

At present, according to the scale of commercial real estate (shop + office) investment in 2020 disclosed by various provinces in China, the top three provinces with the most active commercial real estate investment and construction activities in 2020 are Guangdong Province, Jiangsu Province and Shanghai, of which Guangdong Province will invest 100 million yuan in 2020, more than double the second place Jiangsu Province.

The number of projects and reserves of representative enterprises in the commercial real estate industry

The latest investment trends of representative companies in the commercial real estate industry

Since 2020, the investment trends of representative companies in the commercial real estate industry have mainly included the opening of new commercial properties, the signing of new construction and operation projects, and the acquisition of land by auction. The latest investment trends of representative companies in the commercial real estate industry are as follows:

<> the above data refer to the Prospective Industry Research Institute"Analysis Report on Market Prospect and Investment Strategic Planning of China's Commercial Real Estate Industry".

In terms of the development of commercial real estate, I think it is now in the bottleneck stage, because the price is too high now, and his family can't afford it, so I don't think it's the best time.

In fact, judging from the overall situation now, housing is still a key point of investment for many people, and the proportion of residential land transfer in first-tier cities is also slowly increasing, and the profit space of the real estate industry is still relatively large, but the competition is becoming more and more fierce. In the future, housing prices in various places will still show an upward trend, but due to the impact of relevant policies, the competition will definitely be fierce, and the process of urbanization will accelerate in the future, so it will also drive the growth of real estate demand, and small houses will become the top priority, if you plan to devote yourself to real estate, you still need to consider carefully.

Real estate sales staff to find customers means more, for example, you can find customers through the way of store assistants, usually you can be on duty in the store, so that you can sit and wait for customers to come to the door, you can also find customers by sending orders, in fact, sending orders is also called sweeping the building, to put it bluntly, it is to send leaflets door to door, although the overall efficiency is not very high, but there will indeed be customers found today. Nowadays, many salespeople will use some ** to advertise, for example, they will publish some ** letters in newspapers, or publish advertising information on some ** platforms.

1. You can check the development qualification of the real estate developer through online inquiry, find the official website of the local urban and rural development committee, log in to the official website, click on the online service hall, find the qualification query port of the real estate development enterprise, and enter the relevant information according to the prompts, you can find the qualification of the developer.

2. You can go to the sales office to inquire, according to the relevant laws and regulations, when the real estate developer is the first real estate, the relevant qualifications must be publicized and publicized in the sales office to facilitate the buyer's inquiry.

3. You can also go directly to the local housing and construction bureau and ask the staff to check.

The current situation and future of the real estate industry are as follows:

Judging from the overall situation now, housing is still a key point of investment for many people, and the proportion of residential land transfer fees in first-tier cities is also slowly increasing, and the profit margin of the real estate industry is still relatively large, but the competition is becoming more and more fierce.

In the future, housing prices in various places will still show an upward trend, but due to the impact of relevant policies, the competition will definitely be fiercer, and the process of urbanization will accelerate in the future, so it will also drive the growth of real estate demand, and small houses will become the top priority, if you plan to invest in real estate, you still need to consider carefully.

Influencing factors for real estate development.

1. Supply and demand. When the supply is greater than the demand, the commodity will be the most demand, and when the demand is greater than the supply, the commodity will rise, which is the most basic law of supply and demand in microeconomics. As a commodity, real estate abides by the laws of the commodity economy and is definitely affected by supply and demand.

2. Cost factor. Real estate as a commodity is subject to cost constraints, the higher the cost, the higher the **. If real estate companies want to make a profit, the price must be higher than the cost.

It's not just supply and demand that's driving up house prices. With the increase of local debt, many places have to increase fiscal revenue by selling land, and the increase in land prices has led to an increase in the cost of real estate, which has also pushed up housing prices to a certain extent.

3. Policy factors. As an important part of the commodity economy, the impact of policies on real estate is crucial. Policy factors include monetary policy, fiscal policy and various industrial development policies.

China's business is in a new era of change, integration and colorful, so commercial real estate enterprises are also grasping the trend of industry development, and it can be said that they need to do a good job of positioning and planning in advance to adapt to the new round of development. Let's introduce to you what are the development trends of commercial real estate.

1. The new first-tier cities have entered the stock era, and the third- and fourth-tier cities have further layout.

According to the data, the total stock of shopping malls in new first-tier cities is 4.68 million on average, and the per capita shopping center area is that the per capita shopping center level has reached the level of first-tier cities.

2. Experiential consumption achieves the same creative theme.

It is the general trend that the retail industry is being changed by technology, but in today's e-commerce is so developed, there is an important reason why consumers still choose to go to physical stores to shop - experience.

3. Focus on the last mile economic circle, and composite community commercial products are still dominant.

In the past many years, the domestic real estate industry has mainly served middle-aged people and young people, mainly for middle-aged people and young people to shape products and build large communities. In the new economic situation, the real estate industry needs to transform and develop, and some real estate developers have set their sights on the elderly, which will be a major change in the real estate industry.

4. Commercial real estate reproduces a new stage of rough extraction and refinement, survival of the fittest!

According to incomplete statistics, in 2017, there were about 900 newly opened shopping centers across the country, and the commercial volume is expected to reach 90 million square meters, which is about twice the volume in 2016. According to the ratio of the expected annual opening to the actual number of openings, the average opening rate is about 50%, according to this estimate, the number of newly opened shopping malls in 2018 will be basically the same as in 2017.

5. Policy regulation and control will be strengthened, and detailed policies will be implemented.

At the level of policy support, the intensity of regulation and control will continue to increase gradually, and more detailed and implemented policies will be introduced in the future. From 2016 to 2017, under the background of the overall pressure of commercial real estate, the state has increased the regulation and control of commercial real estate.

6. E-commerce, O2O and Internet technology and thinking will be further widely used!

The pace of big data application will accelerate. The wave of Internet big data is coming, which has a great impact on the traditional physical business, therefore, real estate companies have turned their attention to the Internet, and various e-commerce O2O platforms have emerged in an endless stream.

The current situation and future changes of the real estate industry are: renting for sale may become the future development trend, diversified housing will become the main feature, the real estate industry will gradually realize intelligent and green development, policy regulation and control will continue to be strengthened, and unbalanced regional development will be a long-term challenge.

1. Leasing and selling may become a future development trend.

In order to solve the housing problem, ** will take the rental market as one of the development directions. In the future, the rental market will gradually become an important part of the real estate market, and it will also become a common way to buy a house in Hengqing in the mode of renting and selling.

2. Diversified housing** will become the main feature.

In order to solve the housing problem, we are promoting diversified housing, including public rental housing, co-ownership housing, collective construction land and other ways to meet the housing needs of people who do not hold the same level and have different needs. In addition, the supervision of the second-hand housing market will also be strengthened to prevent speculation and malicious speculation.

3. The real estate industry will gradually realize intelligent and green development.

In the future, with the continuous development and application of science and technology, the real estate industry will gradually realize intelligent development, such as smart home, smart property, etc. At the same time, green development will also become an important direction of the industry, including building energy efficiency, renewable energy, etc.

4. Policy regulation and control will continue to be strengthened.

In order to prevent housing prices from rising too fast, we will continue to strengthen policy regulation and control of the real estate market, including strengthening land management, promoting real estate tax legislation, and strictly controlling housing loans. The introduction of these policies will help maintain the stability and healthy development of the real estate market.

5. Unbalanced regional development will be a long-term challenge.

The regional imbalance in China's real estate market is a long-standing problem and will continue to be a challenge in the future. Some cities are overpriced in housing prices, while others are facing a downturn in the real estate market. **More precise regulatory measures are needed to promote the balanced and healthy development of the real estate market.

Commercial real estate is a hot area of the current real estate market, the domestic economy continues to grow rapidly, the level of real estate development continues to improve, and the residential market has been frequently regulated in recent years, which makes the development of commercial real estate attract much attention. Judging from the current development situation, the development of commercial real estate has two characteristics, one is the total supply exceeds demand, considering the constraints of the per capita commercial area, it is expected that the future commercial real estate will be difficult to have a big leap in the total development; But on the other hand, the environment of commercial real estate will be significantly improved. One sign is:

More and more large-scale real estate companies have joined the field of commercial real estate, not only Wanda, COFCO Real Estate, SOHO China and other real estate companies focusing on commercial real estate development, but also well-known enterprises such as China Resources, Shimao, China Shipping, Poly and other well-known enterprises have also continued to increase the proportion of commercial real estate, and even Vanke, Longfor and other real estate enterprises that originally concentrated on residential buildings have also begun to test the waters of commercial real estate, and with the increase in the proportion of commercial real estate, the level of commercial real estate development will definitely improve in the future, and the level of operation will also be improved accordingly. The industrial chain of financing, development, investment promotion and operation of commercial real estate tends to be perfected, and a professional division of labor will be formed in each link, so as to change the current status quo of disorderly development and heavy development and light operation of commercial real estate. Winning by quality will be the way to success.

I'm in commercial real estate, and this is my graduation last year.

A brief summary is as follows:

Commercial Real Estate Status:

1. The supply of short-term commercial area is too large;

2. Lack of professionals engaged in commercial real estate;

3. Homogenization of commercial real estate project positioning;

4. Lack of experience in the operation of commercial real estate projects;

5. Developers generally operate first.

Commercial Real Estate Development Trends:

1. Commercial real estate projects are gradually specialized, scientific and large-scale;

2. The experience of foreign commercial real estate operation will be further learned and adopted by domestic developers;

3. More and more attention will be paid to the development and planning of commercial real estate;

4. The proportion of commercial real estate area in the city will continue to increase;

That's probably what I've summarized.,The imperfect landlord himself at night.。。